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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May172010

Coca-Cola's Powerade Extends World Cup Alliance With Hispanic Push

Memo for Powerade: "The ultimate resource. It is not a kick. It is me."May 17, 2010: Coca-Cola sports drink brand Powerade is continuing its push to be relevant during the World Cup while also reaching out to Hispanic consumers with its first campaign targeting the growing demographic. Powerade also said it would continue to address Latino customers this year with "extensions into baseball featuring prominent Hispanic athletes."

The effort will star Guillermo "Memo" Ochoa, goalkeeper for the Mexican National Team, who will tout Powerade's status as “chosen by FIFA to hydrate 2010 FIFA World Cup players.” Coca-Cola is one of six companies designated by FIFA as "official partners," along with adidas, Emirates, Hyundai, Sony and Visa.

Powerade last month unveiled its global World Cup campaign, "Keep playing, and in February launched a marketing effort in the U.K. with England National Team star Wayne Rooney.

Lead agency for the Hispanic push is Madre, Buenos Aires, a division of Powerade's global lead agency, Mother, New York. Ammirati, New York, is Powerade's domestic lead agency. Spend was not revealed; Coke spent about $9 million in advertising behind Powerade in 2009, per Kantar Media, New York.

Coke's Powerade push comes as rival PepsiCo has put major efforts to support the relaunch of Gatorade as its G Series.

“The Powerade Latino campaign is part of our broader FIFA World Cup activation this year, reaching more consumers and refreshing them on and off the field with our brands,” Jose Serafin, senior brand manager, Hispanic marketing, Coca-Cola North America, said in a statement. “The Powerade Latino campaign is a great way to celebrate our brand’s strong relationship with the U.S. Hispanic community, and maximize our partnership with the FIFA World Cup, the most popular sporting event in the world."

The Spanish-language advertising campaign will launch June 1 in U.S. cities with major Hispanic markets. Three 30-second TV spots featuring Ochoa will premiere during the first match of the FIFA World Cup, Mexico vs. South Africa, on June 11. Support includes print, out-of-home, online, in-store and product packaging.

Memo ad: "Three posts and one wal."In addition, Memo is featured in a mini-documentary for the campaign in which he is "thrust into a grueling training scenario defending two goals simultaneously [that] dramatizes intense workout situations which require athletes to replenish themselves with the four essential electrolytes found in Powerade ION4 to remain at the top of their game," according to the brand.

“Memo is a great partner and a tremendous athlete,” Frank Bracken, brand director, Powerade, said in a statement. “He embodies the Powerade brand personality; bold, confident and independent. We’ll be pulling for him in the World Cup.”

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