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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun152016

Buster Posey Catches Renewed, Expanded Alliance As Under Armour Spokesman

Special to NYSportsJournalism.com

June 15, 2016: Buster Posey has done such a good job as a brand ambassador for Under Armour that the sports apparel and footwear company wants him to do even more.

Baltimore-based Under Armour said it has signed Posey to a multi-year extension of their partnership, which started when Posey turned pro in 2008.

Financial terms of the deal were not shared.

According to Under Armour, Posey will continue to play a "central role for the brand through wear of Under Armour baseball gear on field and in training, and supporting key initiatives including Under Armour’s Connected Fitness and MLB licensed apparel platforms."

As part of the renewed partnership, Posey now becomes the face of Under Armour’s exclusive baseball collection in collaboration with Dick’s Sporting Goods.

"Since the day I turned pro, Under Armour Baseball has always provided me with the best gear to perform at the highest level," Posey wrote on his Twitter page. "I'm happy to announce that’s not going to change anytime soon."

The catcher for the San Francisco Giants makes about $3 million in endorsements, according to industry analysts, from deals that also include Esurance and Topps.

Posey currently stars for Esurance in a multi-layered effort that includes TV spots, "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.
 
Posey’s partnership extension with Under Armour follows on the heels of the extension revealed with the Washington National’s Bryce Harper earlier this month.

Under Armour's athlete roster also includes Stephen Curry, Cam Newton, Tom Brady, Jordan Spieth, Clayton Kershaw and Lindsey Vonn; as well as Dwayne "The Rock" Johnson and an alliance with the estate of Muhammad Ali.

According to Ryan Kuehl, vp-gobal category sports marketing for Under Armour, “Buster is everything a team could ask for in a model baseball player, and Under Armour is proud to be his long-term partner. His accomplishments speak for themselves."

Since joining the Giants, Posey has become one of just three catchers in MLB history to catch three no-hitters and win three World Series titles; is a three-time All-Star, three-time Silver Slugger and a NL batting champion.

"Buster’s humility, hunger and never-ending focus on being a better athlete and teammate every day are the values Under Armour was built on; we’re excited to see what he does next," said Kuehl.

“Under Armour has been by my side through the last seven incredible years, and I can’t wait to see what comes next,” Posey said in a statement. “I’m looking forward to continuing my relationship with Under Armour well into the future as we build on our shared commitment to performance and innovation by delivering great things to fans and aspiring athletes worldwide.”

Buster Posey Returns As Starter With Esurance

Under Armour All-In With Nats' Bryce Harper

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