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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan202011

Harris Poll: NFL Fans Sack MLB For Favorite Sport . . .  Again

January 20, 2011: Not only did the NFL draw record numbers to its TV broadcasts during the 2010 season, which it  continues to do during the playoff drive to Super Bowl XLV, but it continues to remain by far the most popular of all sports among U.S. fans.

More than three in ten Americans (31%) who follow at least one sport say pro football is their favorite sport while fewer than two in ten (17%) say baseball, according to a new survey from The Harris Poll. Although this is a narrowing of the gap from last year, when 35% of sports fans said pro football was their favorite sport and 16% said it was baseball, it marks the ninth consecutive Harris Poll (going back to 2002) in which pro football has had a double-digit lead over baseball. (See 2003-2010 chart below.)

According to the NFL, the 2010 season was the most-watched ever, attracting a record 207.7 million unique viewers. The trend has continued thus far during the playoffs, with the New York Jets-New England Patriots game on Jan. 16 attracting 43.5 million viewers, making it the most-watched divisional playoff game ever.

Soccer was aided only slightly by the playing of the FIFA World Cup in 2010. In the previous Harris Poll, 2% named men's soccer as their favorite sport. In the new survey, the total was 4%, still leaving soccer behind pro football and baseball, college football (12%), auto racing (7%) men's pro basketball (6%) and hockey (5%).

Regarding specific demographics, pro football was named as the favorite sport by African Americans (45%), Baby Boomers aged 46-64 (37%) and Easterners (34%), while those fewer people more likely to say pro football is their favorite sport among Echo Boomers ages 18-33 (23%), Hispanics (26%), and Midwesterners (26%).

For baseball, Matures ages 65 and older (21%), Hispanics (20%) and those with an education of high school or less (20%) cited it as their favorite sport.  African Americans (6%), those with some college education (12%) and Echo Boomers (13%) are least likely to say baseball is their favorite.

Overall, the Harris Poll has pinpointed some fluctuations in favorites over the past 25 years. Since the first such survey in 1985, pro football has gone up 7 points from 24% of sports fans saying it was their favorite sport then to 31% saying so now. Meanwhile, baseball has gone down 6 points from 23% in 1985 to 17% in the new survey.

Looking ahead, Harris anticipates that, based on past numbers, the popularity of pro football might not take much of a hit if there is a lockout due to problems with the owner-player CBA negotiations. As an example, the NHL shut down in 2004-05 but did not suffer in popularity among sports fans who participated in the survey.

The Harris Poll  was conducted among 2,331 adults surveyed online between Dec 6-13, 2010 by Harris Interactive.

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