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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov052013

Poll: Hanes Underwear, Tedy Bruschi Uncover The Toughest Fans In The NFL

By Barry Janoff

November 5, 2013: The Oakland Raiders are 3-5 and have given up 53 points more than they have scored and totaled just 17 touchdowns, but they have the "toughest" fans in the NFL.

The Green Bay Packers, meanwhile, are 5-3 following their 27-20 loss to the Chicago Bears on Monday night, have outscored their opponents by 47 points and have a total of 25 touchdowns, but have only the second toughest fans in the league.

The teams with the Top Ten "toughest fans" also include (in order) Philadelphia (Eagles), Pittsburgh (Steelers), Chicago (Bears), Dallas (Cowboys), New York (Giants/Jets), New England/Boston (Patriots), New Orleans (Saints) and Cleveland (Browns), according to a new poll conducted by Harris Interactive for Hanes apparel and Weber Shandwick.

The survey supports a new activation from Hanes in which it has joined with former player and current ESPN analyst Tedy Bruschi to "give away thousands of Hanes ComfortBlend T-shirts, the brand's softest ever."

Hanes said it would conduct the campaign via Twitter and offer the T-shirts to people "who tweet @Hanes with #AmericasToughest and say why they think their city is the toughest" during a 14-week program. (Full details here.)

"Being a professional football player for 13 years, I've seen my share of tough fans in many different cities," Bruschi said in a statement. "And, we all know a tough guy who could use some softening up in his life. Hanes and I are going to have some fun this season and soften up these fans with Hanes ComfortBlend T-shirts."

A TV spot showing Bruschi's soft side — which includes watching romantic movies on TV — is part of the effort. (See the full spot here.)

According to Hanes, there are several factors that determine which NFL fans are the toughest. Among them:

• 84% of those surveyed agree that the toughest fans tailgate in the parking lot hours before and after home games.

"93% of professional football fans agree that the toughest fans head to the stadium even in some of the worst weather conditions to support their teams."

• 97% agree that the most loyal of fans continue to stand by their team even after a losing season.

• 79% said that the toughest fans open up their wallets to buy team merchandise and tickets regardless of the economic conditions.

82% said that the toughest fans travel to away games to support their team.

This survey was conducted online  in the U.S. between Sept. 30-Oct. 3, 2013, among 6,111 adults ages 18-plus.

Hanes has a separate "Tagless" campaign with Michael Jordan.

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