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QUICK HITS

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov052013

Poll: Hanes Underwear, Tedy Bruschi Uncover The Toughest Fans In The NFL

By Barry Janoff

November 5, 2013: The Oakland Raiders are 3-5 and have given up 53 points more than they have scored and totaled just 17 touchdowns, but they have the "toughest" fans in the NFL.

The Green Bay Packers, meanwhile, are 5-3 following their 27-20 loss to the Chicago Bears on Monday night, have outscored their opponents by 47 points and have a total of 25 touchdowns, but have only the second toughest fans in the league.

The teams with the Top Ten "toughest fans" also include (in order) Philadelphia (Eagles), Pittsburgh (Steelers), Chicago (Bears), Dallas (Cowboys), New York (Giants/Jets), New England/Boston (Patriots), New Orleans (Saints) and Cleveland (Browns), according to a new poll conducted by Harris Interactive for Hanes apparel and Weber Shandwick.

The survey supports a new activation from Hanes in which it has joined with former player and current ESPN analyst Tedy Bruschi to "give away thousands of Hanes ComfortBlend T-shirts, the brand's softest ever."

Hanes said it would conduct the campaign via Twitter and offer the T-shirts to people "who tweet @Hanes with #AmericasToughest and say why they think their city is the toughest" during a 14-week program. (Full details here.)

"Being a professional football player for 13 years, I've seen my share of tough fans in many different cities," Bruschi said in a statement. "And, we all know a tough guy who could use some softening up in his life. Hanes and I are going to have some fun this season and soften up these fans with Hanes ComfortBlend T-shirts."

A TV spot showing Bruschi's soft side — which includes watching romantic movies on TV — is part of the effort. (See the full spot here.)

According to Hanes, there are several factors that determine which NFL fans are the toughest. Among them:

• 84% of those surveyed agree that the toughest fans tailgate in the parking lot hours before and after home games.

"93% of professional football fans agree that the toughest fans head to the stadium even in some of the worst weather conditions to support their teams."

• 97% agree that the most loyal of fans continue to stand by their team even after a losing season.

• 79% said that the toughest fans open up their wallets to buy team merchandise and tickets regardless of the economic conditions.

82% said that the toughest fans travel to away games to support their team.

This survey was conducted online  in the U.S. between Sept. 30-Oct. 3, 2013, among 6,111 adults ages 18-plus.

Hanes has a separate "Tagless" campaign with Michael Jordan.

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