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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul172013

Marketing Deal, Shoe Sales Help Make Michael Jordan 'America's Favorite Athlete'

By Barry Janoff

July 17, 2013: As Spike Lee as Mars Blackmon used to say in Nike commercials regarding Michael Jordan's ability to outshine his opponents, "It must be the shoes."

Jordan has not played in the NBA since 2003 and the Charlotte Bobcats, where he is majority owner, are 28-120 over the past two seasons.

But thanks to his Hall of Fame legacy, current marketing alliances that include Nike's Jordan Brand, Hanes and PepsiCo's Gatorade as well as a variety of other activations with which he is associated, Jordan was named "America's Favorite Male Athlete" in The Harris Poll, conducted by Harris Interactive.

In the survey, Jordan came out ahead of LeBron James, who last month lead the Miami Heat to their second consecutive NBA championship, Tiger Woods and NFL quarterbacks Peyton Manning and Tom Brady. James was not among the top ten in the previous Harris Poll.

Tennis star Serena Williams ranked as "America's Favorite Female Athlete" for the fourth consecutive time and the fifth time in the last five Harris Poll surveys. The top five favorite female athletes also include (in order) Danica Patrick, Venus Williams, Maria Sharapova and retired soccer icon Mia Hamm.

Jordan ranked as the No. 1 favorite athlete in every Harris Poll from 1993-2005, but has not held the top spot since then. Derek Jeter was No. 1 in the previous poll and Kobe Bryant in the poll before that.

Jordan's return to the top of The Harris Poll can be traced to young adults: He was ranked No. 1 by both Echo Boomers (ages 18-35) and Gen X (ages 36-47). Older people who were surveyed went for Woods: He was No. 1 among Baby Boomers (ages 48-66) and Matures (67-plus).

Regarding ethnicity, Peyton Manning was No. 1 among whites, James No. 1 among African Americans and Jordan tops among Hispanics in The Harris Poll.

Jordan Brand had 58% of the basketball shoe market in 2012, according to research firm SportsOneSource. Jordan himself earns about $80 million annually from marketing deals, according to industry analysts.

After Hamm, there are five names among the top ten female athletes who did not make the previous list: Layla Ali, Lindsey Vonn, Hope Solo, Shawn Johnson and Abby Wambach.

Having confirmed their relationship, Woods and Vonn might be regarded as the most popular sports couple in America.

The top ten favorite male athletes also included Jeter, Kobe Bryant and three newcomers to the list: Tim Tebow, Phil Mickelson and Dale Earnhard Jr. Albert Pujols, Hines Ward, Derrick Rose and Aaron Rodgers were not on the 2013 list after having been ranked among the top ten in the previous Harris Poll.

Bryant has had the biggest drop in The Harris Poll, from No. 1 in 2010 to No. 7 this year. Jeter went from No. 1 in the last poll to No. 6, mainly due to the fact that he had not played any games this season at the time the Harris Poll was conducted due to an injury suffered during the 2012 post-season.

Meanwhile, Woods moved up from No. 5 to No 3 after having been ranked as No. 1 from 2006-10.

Jordan, Woods and James are the only three athletes in the current top ten who were among the top ten in 2003.

The 2013 Harris Poll was conducted online within the U.S. June 12-17, 2013, among 2,210 adults (ages 18 and over).

See the full Harris Poll here.

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