Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 4-6
1. Joker $93.5M
2. Abominable $12M
3. Downton Abbey $8M
4. Hustlers $6.3M
5. It 2 $5.4M
6. Ad Astra $4.6M
7. Judy $4.4M
8. Rambo Last Blood $3.4M
9. War $1.6M
10. Good Boys $900K
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jul172013

Marketing Deal, Shoe Sales Help Make Michael Jordan 'America's Favorite Athlete'

By Barry Janoff

July 17, 2013: As Spike Lee as Mars Blackmon used to say in Nike commercials regarding Michael Jordan's ability to outshine his opponents, "It must be the shoes."

Jordan has not played in the NBA since 2003 and the Charlotte Bobcats, where he is majority owner, are 28-120 over the past two seasons.

But thanks to his Hall of Fame legacy, current marketing alliances that include Nike's Jordan Brand, Hanes and PepsiCo's Gatorade as well as a variety of other activations with which he is associated, Jordan was named "America's Favorite Male Athlete" in The Harris Poll, conducted by Harris Interactive.

In the survey, Jordan came out ahead of LeBron James, who last month lead the Miami Heat to their second consecutive NBA championship, Tiger Woods and NFL quarterbacks Peyton Manning and Tom Brady. James was not among the top ten in the previous Harris Poll.

Tennis star Serena Williams ranked as "America's Favorite Female Athlete" for the fourth consecutive time and the fifth time in the last five Harris Poll surveys. The top five favorite female athletes also include (in order) Danica Patrick, Venus Williams, Maria Sharapova and retired soccer icon Mia Hamm.

Jordan ranked as the No. 1 favorite athlete in every Harris Poll from 1993-2005, but has not held the top spot since then. Derek Jeter was No. 1 in the previous poll and Kobe Bryant in the poll before that.

Jordan's return to the top of The Harris Poll can be traced to young adults: He was ranked No. 1 by both Echo Boomers (ages 18-35) and Gen X (ages 36-47). Older people who were surveyed went for Woods: He was No. 1 among Baby Boomers (ages 48-66) and Matures (67-plus).

Regarding ethnicity, Peyton Manning was No. 1 among whites, James No. 1 among African Americans and Jordan tops among Hispanics in The Harris Poll.

Jordan Brand had 58% of the basketball shoe market in 2012, according to research firm SportsOneSource. Jordan himself earns about $80 million annually from marketing deals, according to industry analysts.

After Hamm, there are five names among the top ten female athletes who did not make the previous list: Layla Ali, Lindsey Vonn, Hope Solo, Shawn Johnson and Abby Wambach.

Having confirmed their relationship, Woods and Vonn might be regarded as the most popular sports couple in America.

The top ten favorite male athletes also included Jeter, Kobe Bryant and three newcomers to the list: Tim Tebow, Phil Mickelson and Dale Earnhard Jr. Albert Pujols, Hines Ward, Derrick Rose and Aaron Rodgers were not on the 2013 list after having been ranked among the top ten in the previous Harris Poll.

Bryant has had the biggest drop in The Harris Poll, from No. 1 in 2010 to No. 7 this year. Jeter went from No. 1 in the last poll to No. 6, mainly due to the fact that he had not played any games this season at the time the Harris Poll was conducted due to an injury suffered during the 2012 post-season.

Meanwhile, Woods moved up from No. 5 to No 3 after having been ranked as No. 1 from 2006-10.

Jordan, Woods and James are the only three athletes in the current top ten who were among the top ten in 2003.

The 2013 Harris Poll was conducted online within the U.S. June 12-17, 2013, among 2,210 adults (ages 18 and over).

See the full Harris Poll here.

Back to Home Page