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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct292014

NBA Swingmen Howard, Wiggins, Lillard, Noah Have Fun On Adidas Playground

By Barry Janoff

October 28, 2014: To help celebrate the opening of the 2014-15 NBA season, adidas is putting its top hoops endorsers on stage and letting them play around.

Adidas, the league's official uniform and apparel supplier, this week unveils "NBA Swingman," an homage campaign to support the brand's revamped NBA jersey design. The multi-platform effort is anchored by five humorous TV spots starring, respectively, Dwight Howard (Houston Rockets), Andrew Wiggins (Minnesota Timberwolves), Damian Lillard (Portland Trail Blazers), Kenneth Faried (Denver Nuggets) and Joakim Noah (Chicago Bulls).

Howard's "Swingman" spots breaks this week, with the others to follow in the coming weeks. The spots were created in-house.

The five players are each seen in a variety of situations in which their “Swingman” body-doubles take over for the NBA superstars in challenging situations. According to adidas, the new Swingman jerseys were "created with a similar concept in mind — bring fans closer to the game than ever before with an updated design featuring premium materials and an improved fit."
 
"Each season we look for new ways to entertain fans and showcase our latest gear,” Chris Grancio, adidas global basketball general manager, said in a statement. “The new Swingman jerseys are more similar to on-court authentic jerseys than ever before, and the TV spots celebrate that in a fun way.”

In addition to TV, the “NBA Swingman” campaign includes Internet, digital, POP and such social media destinations as Facebook, Twitter and YouTube.

The spots will air across the league’s national broadcast partners — ABC, ESPN, TNT and NBA TV — as well as its regional sports networks. The NBA will also air international versions of the spots in "key regions."

In the Howard spot, we see the 6' 11", 265-lb. center for the Rockets next to his "body double," a guy built like 5' 4" actor Kevin Hart. The stand-in is wearing Howard's Swingman jersey and, with "a little magic here and there," as Howard explains, the smaller guy gets to dunk, dribble and put on NBA-type moves. A voiceover explains,"Get the new NBA Swingman jerseys, because there is a little Swingman in all of us." (See the full spot here.)

According to Salvatore LaRocca, president, global operations and merchandising for the NBA, “We continue to work closely with adidas to enhance the NBA experience for our fans around the world, The new Swingman jersey is an updated version of our most successful apparel product and we’re excited to introduce this new product with a unique marketing campaign.”

The adidas NBA Swingman jerseys are available at NBAStore.com, the NBA Store on Fifth Avenue in New York and via team retailers (MSRP $110 adult, $75 youth).

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