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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct292014

NBA Swingmen Howard, Wiggins, Lillard, Noah Have Fun On Adidas Playground

By Barry Janoff

October 28, 2014: To help celebrate the opening of the 2014-15 NBA season, adidas is putting its top hoops endorsers on stage and letting them play around.

Adidas, the league's official uniform and apparel supplier, this week unveils "NBA Swingman," an homage campaign to support the brand's revamped NBA jersey design. The multi-platform effort is anchored by five humorous TV spots starring, respectively, Dwight Howard (Houston Rockets), Andrew Wiggins (Minnesota Timberwolves), Damian Lillard (Portland Trail Blazers), Kenneth Faried (Denver Nuggets) and Joakim Noah (Chicago Bulls).

Howard's "Swingman" spots breaks this week, with the others to follow in the coming weeks. The spots were created in-house.

The five players are each seen in a variety of situations in which their “Swingman” body-doubles take over for the NBA superstars in challenging situations. According to adidas, the new Swingman jerseys were "created with a similar concept in mind — bring fans closer to the game than ever before with an updated design featuring premium materials and an improved fit."
 
"Each season we look for new ways to entertain fans and showcase our latest gear,” Chris Grancio, adidas global basketball general manager, said in a statement. “The new Swingman jerseys are more similar to on-court authentic jerseys than ever before, and the TV spots celebrate that in a fun way.”

In addition to TV, the “NBA Swingman” campaign includes Internet, digital, POP and such social media destinations as Facebook, Twitter and YouTube.

The spots will air across the league’s national broadcast partners — ABC, ESPN, TNT and NBA TV — as well as its regional sports networks. The NBA will also air international versions of the spots in "key regions."

In the Howard spot, we see the 6' 11", 265-lb. center for the Rockets next to his "body double," a guy built like 5' 4" actor Kevin Hart. The stand-in is wearing Howard's Swingman jersey and, with "a little magic here and there," as Howard explains, the smaller guy gets to dunk, dribble and put on NBA-type moves. A voiceover explains,"Get the new NBA Swingman jerseys, because there is a little Swingman in all of us." (See the full spot here.)

According to Salvatore LaRocca, president, global operations and merchandising for the NBA, “We continue to work closely with adidas to enhance the NBA experience for our fans around the world, The new Swingman jersey is an updated version of our most successful apparel product and we’re excited to introduce this new product with a unique marketing campaign.”

The adidas NBA Swingman jerseys are available at NBAStore.com, the NBA Store on Fifth Avenue in New York and via team retailers (MSRP $110 adult, $75 youth).

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