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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct292014

NBA Swingmen Howard, Wiggins, Lillard, Noah Have Fun On Adidas Playground

By Barry Janoff

October 28, 2014: To help celebrate the opening of the 2014-15 NBA season, adidas is putting its top hoops endorsers on stage and letting them play around.

Adidas, the league's official uniform and apparel supplier, this week unveils "NBA Swingman," an homage campaign to support the brand's revamped NBA jersey design. The multi-platform effort is anchored by five humorous TV spots starring, respectively, Dwight Howard (Houston Rockets), Andrew Wiggins (Minnesota Timberwolves), Damian Lillard (Portland Trail Blazers), Kenneth Faried (Denver Nuggets) and Joakim Noah (Chicago Bulls).

Howard's "Swingman" spots breaks this week, with the others to follow in the coming weeks. The spots were created in-house.

The five players are each seen in a variety of situations in which their “Swingman” body-doubles take over for the NBA superstars in challenging situations. According to adidas, the new Swingman jerseys were "created with a similar concept in mind — bring fans closer to the game than ever before with an updated design featuring premium materials and an improved fit."
 
"Each season we look for new ways to entertain fans and showcase our latest gear,” Chris Grancio, adidas global basketball general manager, said in a statement. “The new Swingman jerseys are more similar to on-court authentic jerseys than ever before, and the TV spots celebrate that in a fun way.”

In addition to TV, the “NBA Swingman” campaign includes Internet, digital, POP and such social media destinations as Facebook, Twitter and YouTube.

The spots will air across the league’s national broadcast partners — ABC, ESPN, TNT and NBA TV — as well as its regional sports networks. The NBA will also air international versions of the spots in "key regions."

In the Howard spot, we see the 6' 11", 265-lb. center for the Rockets next to his "body double," a guy built like 5' 4" actor Kevin Hart. The stand-in is wearing Howard's Swingman jersey and, with "a little magic here and there," as Howard explains, the smaller guy gets to dunk, dribble and put on NBA-type moves. A voiceover explains,"Get the new NBA Swingman jerseys, because there is a little Swingman in all of us." (See the full spot here.)

According to Salvatore LaRocca, president, global operations and merchandising for the NBA, “We continue to work closely with adidas to enhance the NBA experience for our fans around the world, The new Swingman jersey is an updated version of our most successful apparel product and we’re excited to introduce this new product with a unique marketing campaign.”

The adidas NBA Swingman jerseys are available at NBAStore.com, the NBA Store on Fifth Avenue in New York and via team retailers (MSRP $110 adult, $75 youth).

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