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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr232018

Pizza Hut Heats Up With First Official NFL Activation 'Doorbell Dancing' At Draft

NYSJ Sports-Entertainment Business News Service

April 23, 2018:
That didn’t take long to bake.

In its first activation as an official NFL sponsor, Pizza Hut has unveiled a multi-level effort focused on the NFL Draft this week, anchored by a “Doorbell Dance’ campaign led by JuJu Smith-Schuster, wide receiver for the Pittsburgh Steelers.

The NFL Draft is being held in AT&T Stadium, home for the Dallas Cowboys, located in Arlington, Texas.

Pizza Hut, which signed as a league sponsor in February, replacing Papa John’s, is based in Plano, about 40 miles northeast.

Pizza Hut said that Smith-Schuster would appear as a social media correspondent on the NFL Draft Red Carpet on April 26.

Leading to that event, Smith-Schuster will front a “Doorbell Dance” platform in which he will “demonstrate ways he celebrates when the doorbell rings — meaning Pizza Hut pizza has arrived.”

The effort directs people to “submit their best doorbell dances for a chance to win a trip to an NFL regular season game during the 2018 season of their choice."

People can submit their “Doorbell Dance” on Instagram April 26-28, tagging @PizzaHut, #PizzaHutHut and #sweepstakes. (Details here.)

In addition to working with Smith-Schuster, Pizza Hut said it would recognize the 78th pick in the Draft —  the 14th pick in the third round (3.14), aka “Pi Pick" — with free pizza for one year and an invitation to a pizza party in his honor in the new hometown that selects him.

The Pi Pick will receive other additional perks from Pizza Hut, including retro brand swag and gift cards for teammates.

"The NFL Draft is a moment of hope and anticipation for players and fans alike, and our mission at Pizza Hut during the Draft is to help fans celebrate the start," Zipporah Allen, CMO for Pizza Hut, U.S., said in a statement.

“From inviting fans to show off their best doorbell dance for a chance to win some great prizes to recognizing the Pi Pick draftee, we want Pizza Hut to help feed the passion and excitement fans have for their teams."

Onsite at the Draft, Pizza Hut will be part of the NFL Draft Experience presented by Oikos Triple Zero outside AT&T Stadium.

People can “showcase and record their doorbell dance moves in a 360-degree camera, compete in a delivery shuttle obstacle course, hang with friends in the Pizza Hut lounge and enjoy a few slices of free Pizza Hut pizza before the main event.”

According to Renie Anderson, svp-NFL partnerships, sponsorship and consumer products, “One of the things we love about Pizza Hut is that as a new partner, they are committed to bringing even more excitement and entertainment to the NFL Draft, one of the marquee events on the NFL calendar.

"Pizza Hut wants to leverage the Draft as a national platform to bring more value to the home watching experience, and we are thrilled to see them activating in new and unique ways."

One day after Papa John’s departed as the league’s official pizza sponsor, Pizza Hut moved in with a multi-year agreement intended to “connect the brand with the NFL and its teams, players, events, partners, properties and the many NFL experiences that capture the passion of consumers and football fans from all over the world.”

Financial terms of the deal, which runs through 2021, were not shared.

"As a new partner, Pizza Hut is committed to bringing even more excitement and entertainment to the NFL Draft."

The Pizza Hut partnership with the NFL includes collective use of all 32 team marks and involves the NFL working closely with Pizza Hut to facilitate local, exclusive team partnerships. Pizza Hut has the opportunity to leverage game tickets and unique fan experiences to all NFL games in marketing and promotional campaigns throughout each year.

"We know many of our fans enjoy pizza while watching NFL games and we are thrilled to have Pizza Hut, an industry leader and one of America's favorite brands, as an official league sponsor," NFL commissioner Roger Goodell said in a statement.

NFL Fills Its Delivery Order With Pizza Hut-Hut-Hut Alliance

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