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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar092010

Yankees, New Era, ESPN Ready To Roll With College Football Pinstripe Bowl

March 9, 2010: Officials of the New York Yankees and the NCAA have unveiled plans for the New Era Pinstripe Bowl, a post-season college football bowl game that will debut this year at Yankee Stadium on Thursday, Dec. 30.

New Era has signed a four-year deal as title host of the game, which will match the Big East team with the third-best conference record against the Big 12 team with the sixth-best conference record after BCS selections. This will be the second college football game at the new Yankee Stadium, which opened prior to the 2009 MLB season, and the first college football bowl game in The Bronx (site of the old and now new Yankee Stadium since 1923) since Dec. 15, 1962, when Nebraska faced Miami (Fla.) in the former Yankee Stadium.

Yankee Stadium will also be the site of a regular-season game between Notre Dame and Army on Nov. 20, which will be the first in what is planned as a series of Army games.

The Big East and Big 12 said their deals to participate in the New Era Pinstripe Bowl also run through 2013. Although the date may vary, it will always be played between Christmas and New Year's.

In addition, ESPN said it has signed a multiyear deal with the New York Yankees for exclusive national TV and radio rights to the New Era Pinstripe Bowl. As part of the agreement, the game will be televised by ESPN, broadcast on ESPN Radio and can be simulcast on ESPN360.com and ESPN Mobile TV through the 2015 season.

Financial terms of New Era's title sponsorship deal were not revealed, but also includes exclusive rights to game-related head wear and non-exclusive apparel licensing rights to game-related merchandise..

According to New Era, both teams will arrive in New York on Dec. 27, with the Big East team staying at the Grand Hyatt and the Big 12 team staying at the Sheraton New York. Players, coaches and university staff will take part in events in the days prior to the game, "showcasing their respective universities to the New York metropolitan area." Discounts, promotions, events and special offers will take place throughout New York to "create an unforgettable experience for fans and families of the visiting teams."

"We're very excited to be hosting the Pinstripe Bowl," Hal Steinbrenner, Yankees managing partner, said during a press conference at Yankee Stadium. Referring to his father, George Steinbrenner, who has been principal owner of the Yankees since 1973, Hal Steinbrenner commented, "Football’s always been a love of my dad — he played it, he coached it. We made it a point when we built this stadium to ensure it was a year-round, multi-sport venue, and it will be that. There is more to come. Football is going to be a big part of it in 2010, and football's going to be a big part of it in the years to come."

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