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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Kellogg Says Phelps Won't Be A Cereal Killer, But He Still Rides The Subway

Michael Phelps was named SI's 2008 Sportsman of the Year based on his eight golds at the Olympics.Feb. 7, 2009: Subway is still jumping into the pool with Michael Phelps, despite other marketers in the athlete's entourage having jumped out. In a statement, the sandwich chain, which signed a deal with Phelps in November, said, "Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior. Also like most Americans, we accept his apology. Moving forward, he remains in our plans." Reports said that Subway would delay a planned ad campaign with the Olympic hero, who has come under fire following a photo showing him holding a bong, or would cuts it ties with him. However, the company did not confirm that move, saying their statement spoke for itself.

Meanwhile, Kellogg became the first company in Michael Phelps' arsenal of endorsers to sever ties with the swimmer as a result of the now infamous photo showing Phelps holding a bong to his mouth. Kellogg said its deal with Phelps expires at the end of this month and would not be renewed. In a statement, the company said that the photo of Phelps is "not consistent with the image of Kellogg." Phelps appeared on boxes of Frosted Flakes and Corn Flakes as companies jumped on the Phelps brandwagon after he won a record eight gold medals at the Olympics in Beijing last summer. Meanwhile, USA Swimming, the sport's national governing body, has suspended him from competition for three months and cut off financial support during that period. "We have spoken with Michael and he has expressed regret for the situation, has committed to being accountable and improving his judgment in the future. We intend to support him as he looks to move forward." The International Olympic Committee took a different tactic, offering in a statement, "Michael Phelps is a great Olympic champion. He apologized for his inappropriate behavior. We have no reason to doubt his sincerity and his commitment to continue to act as a role model." Other companies with whom Phelps has deals, including Hilton Hotels, Speedo, Omega, sports beverage PureSport and Visa, while not condoning what might have transpired, gave their public support for Phelps. In a statement, Visa said, "We have spoken with Michael and he has expressed regret for the situation, has committed to being accountable and improving his judgment in the future. We intend to support him as he looks to move forward." Subway offered a terse, "Subway is not commenting or releasing a statement right now on Michael Phelps." Deals with AT&T, PowerBar from Nestle and Rosetta Stone had already ended before the controversial photo appeared. Phelps is represented by Peter Carlisle at Octagon. Back to Home Page