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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct262012

Now A Fish Out Of Water, Michael Phelps Becomes A Marathon Man Of Marketing

By Barry Janoff

Originally published in MediaPost

October 26, 2012: Michael Phelps was all dry and smiling through a full beard when he met the media for a pre-ING New York City Marathon event last week. Phelps was in town prior to the 26.2-mile NYC Marathon as a representative of Subway Restaurant, which is in its third year as an official NYC Marathon sponsor, and also as a supporter for his sister, Whitney, who will be running the event on Nov. 4.

Phelps, who retired from Olympic competition after the 2012 Games in London, holds a record 18 Olympic gold medals and 22 total medals in swimming. He has since learned how to become a marathon fish out of water when it comes to marketing.

Following the advice of his longtime agent, Peter Carlisle of Octagon, Phelps has never been far from the public eye even during non-Olympic periods.

Unlike Dustin Hoffman, the beleaguered anti-hero in the 1976 spy thriller, Marathon Man — who was asked the ominous question, "Is it safe?" — Phelps has discovered that it is safe to be a marketing spokesman even in non-Olympic, and now post-Olympic career, times.

Carlisle's long-time mantra has been that Phelps could earn $100 million from endorsements during his lifetime — a lofty number for Olympic-based athletes. Keep in mind, though, Tiger Woods was taking in $120 million a year in endorsements during his marketing peak.

In addition to Subway, endorsement deals include Under Armour (he was wearing UA gear at the NYC Marathon event), Visa, Speedo and Procter & Gamble. His key deals run through 2016, which means he will continue to be visible prior to and during the 2016 Summer Games in Rio de Janeiro in marketing campaigns and as a corporate spokesman.

Subway has been with Phelps since 2008, and publicly supported him in 2009 when others did not after a photo surfaced of Phelps using drug paraphernalia. Five years earlier, Phelps endured another public scandal when he was arrested for DUI and served 18 months probation.

"Our approach to working with Michael is pretty well defined. And our way of working with Michael, as with most athletes, is different than everybody else," said Tony Pace, global chief marketing officer for the Subway Franchisee Advertising Fund. "Lots of people, when they work with athletes of Michael's calibre, will say, 'We'll work with him for 17 days every four years.' We are a brand that's all about training. So we're not just looking at when the spotlight is the highest. We're looking for when they really do the hard work."

Last year, Phelps worked with Olympic speed skating medal winner Apolo Anton Ohno, who ran the 2011 ING NYC Marathon in a respectable 3 hours, 25 minutes, 14 seconds. For the 2012 event, he is adding mental and physical support to his sister, Whitney, and his other sister, Hilary, who is scheduled to run in a 5K event prior to the Marathon.

And marketing, of course. Along with mom Debbie and his sisters, Subway has been claimed as the "official training restaurant of the Phelps Family," which will include a TV spot and signage in-store and on the race course, which covers all five boroughs of New York City. The event will air live on ESPN 2.

"[My family] helped me get through my career," Phelps said at The Sport Center at Chelsea Piers in New York. "So being able to help from the outside and see what Whitney's preparing herself for at the [New York] marathon, it's exciting."

In addition to meeting the media, he spent some time in the training pool with Whitney and ran some track with her snd Hilary, Subway spokesman Jared Fogle (who ran in the 2010 NYC Marathon) and Mary Wittenberg, president and CEO for New York Road Runners, which handles the marathon.

He also is devoting significant time to the Michael Phelps Foundation and the Michael Phelps Swim School to raise awareness for and promote the sport of swimming. And as he transitions from swimming, he is developing his golf stroke, including working with iconic golf instructor Hank Haney on The Haney Project, set for airing on NBC Sports Group's Golf Channel in February, and overseeing the annual Michael Phelps Foundation Golf Classic.

Earlier this month, he proved his golf mettle by sinking a 153-foot putt in the second round of team play during the Dunhill Links Championship at the Kingsbarn Golf Links in St. Andrews, Scotland.

"With Subway, he is also part of our marketing as we build globally. We have his face in restaurants in Mexico, Asia, the Middle East."

"He's still a young man, 27, he's a heck of a good golfer, he is a great athlete, so he will continue to compete but not in swimming," said Paul Bamundo, director of sports marketing, PR and partnerships for Subway FAF. "His foundation is important and a big part of his legacy. He is the face of the Olympic movement in the U.S., For us, he is also part of our marketing as we build globally. We have his face in restaurants in Mexico, Asia, the Middle East."

Phelps, now out of the water, continues to do many things. What won't he do? Actually run the Marathon. "Nope. Never. It's not something I see myself doing."

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