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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar052016

PGA Tour, LPGA Become A Media-Marketing Twosome Under Strategic Merger

By Barry Janoff

March 5, 2016: In a concerted effort to build, expand and enhance the sport, PGA Tour and the Ladies Professional Golf Assn. said they have "formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf."

According to both parties, the partnership would include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

The move comes as golf prepares to return to the Olympics for the first time since 1904, with men's and women's competitions scheduled for the upcoming Summer Games in Rio de Janeiro.

According to Tim Finchem, commissioner for the PGA Tour, “From our collaboration in bringing golf back as an Olympic sport as joint members of the International Golf Federation to our cooperation in helping to grow the game of golf as part of the World Golf Foundation, our two organizations have had a long history of working together for the common good of our sport."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

However, they stressed that the partnership does not include any "formal financial investment or transfer of ownership or control and that the PGA Tour and LGPA would remain separate and independent organizations."

According to Mike Whan, LPGA commissioner, “We believe the PGA Tour has significant expertise in the areas that we will focus on together and working more closely with them carries with it the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world. We look forward to working with the PGA Tour team to deliver a positive impact for our sport.”

The men's side has had to contend without the regular presence of Tiger Woods, who for the past several years has been battling a series of injuries. Marketers, fans and TV viewers have supported golf's young guns, including Jordan Spieth, Rory McIlroy, Rickie Fowler and Jason Day.

On the women's side, the top players include Lydia Ko, Inbee Park, Lexi Thompson and Stacy Lewis.

Sponsorship spend in golf reached a record $1.7 billion in 2015. The figure is up 4.8%  from $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012, $1.4 billion in 2011 and up from $1.36 billion in 2010, according to the IEG Sponsorship Report from sponsorship and consulting firm IEG, Chicago.

By comparison, NFL sponsorship in 2015 was $1.2 billion and worldwide sponsorship revenue on motor sports topped $5.3 billion, per IEG.

Automakers are the most active category sponsoring golf, with 27% of of golf-related properties having a sponsor in the auto segment. Other top categories include banking, beverages-alcohol, insurance, hotel and resorts, media and publishing, telecom, beverages-non-alcohol and credit cards.

BMW is the most active sponsor, associated with 19% of golf-related properties, according to IEG.

The car maker was followed by Rolex (15%), Anheuser-Busch (14%), Emirates (14%), MasterCard (12%), Coca-Cola (11%), Daimler (10%), Fila (8%), AT&T (6%) and Bacardi (6%).

"(This has) the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world."

Woods, despite injuries and back surgery, earned close to $50 million from endorsements in 2015, Phil Mickelson some $48 million, McIlroy about $32 million and Spieth $11 million, according to industry analysts.

Spieth's deals include Under Armour, Coca-Cola (pictured), AT&T, Rolex, NetJets and Titleist.

McIlroy's deals include Nike, with whom he signed a $200 million pact in 2013, EA Sports, Bose and Omega.

On the women's side, among the top-ranked LPGA golfers, Inbee Park has earned more than $2.4 million on the tour to date, Lydia Ko more than $2.3 million and Stacy Lewis $1.7 million in earnings.

Participation in golf experienced a decline several years ago due to the economy, but has since found more solid footing. Golf participation in 2014 "remained equal to the previous 12 months, marking the third consecutive year that roughly 25 million people played at least one round of golf," according to the National Golf Foundation. Numbers for 2015 are still being crunched.

No Tiger, No Problem: Golf Sponsorship Hits Record $1.7B

Jordan Spieth Sees The Green With New Coca-Cola Deal

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