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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar052016

PGA Tour, LPGA Become A Media-Marketing Twosome Under Strategic Merger

By Barry Janoff

March 5, 2016: In a concerted effort to build, expand and enhance the sport, PGA Tour and the Ladies Professional Golf Assn. said they have "formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf."

According to both parties, the partnership would include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

The move comes as golf prepares to return to the Olympics for the first time since 1904, with men's and women's competitions scheduled for the upcoming Summer Games in Rio de Janeiro.

According to Tim Finchem, commissioner for the PGA Tour, “From our collaboration in bringing golf back as an Olympic sport as joint members of the International Golf Federation to our cooperation in helping to grow the game of golf as part of the World Golf Foundation, our two organizations have had a long history of working together for the common good of our sport."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

However, they stressed that the partnership does not include any "formal financial investment or transfer of ownership or control and that the PGA Tour and LGPA would remain separate and independent organizations."

According to Mike Whan, LPGA commissioner, “We believe the PGA Tour has significant expertise in the areas that we will focus on together and working more closely with them carries with it the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world. We look forward to working with the PGA Tour team to deliver a positive impact for our sport.”

The men's side has had to contend without the regular presence of Tiger Woods, who for the past several years has been battling a series of injuries. Marketers, fans and TV viewers have supported golf's young guns, including Jordan Spieth, Rory McIlroy, Rickie Fowler and Jason Day.

On the women's side, the top players include Lydia Ko, Inbee Park, Lexi Thompson and Stacy Lewis.

Sponsorship spend in golf reached a record $1.7 billion in 2015. The figure is up 4.8%  from $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012, $1.4 billion in 2011 and up from $1.36 billion in 2010, according to the IEG Sponsorship Report from sponsorship and consulting firm IEG, Chicago.

By comparison, NFL sponsorship in 2015 was $1.2 billion and worldwide sponsorship revenue on motor sports topped $5.3 billion, per IEG.

Automakers are the most active category sponsoring golf, with 27% of of golf-related properties having a sponsor in the auto segment. Other top categories include banking, beverages-alcohol, insurance, hotel and resorts, media and publishing, telecom, beverages-non-alcohol and credit cards.

BMW is the most active sponsor, associated with 19% of golf-related properties, according to IEG.

The car maker was followed by Rolex (15%), Anheuser-Busch (14%), Emirates (14%), MasterCard (12%), Coca-Cola (11%), Daimler (10%), Fila (8%), AT&T (6%) and Bacardi (6%).

"(This has) the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world."

Woods, despite injuries and back surgery, earned close to $50 million from endorsements in 2015, Phil Mickelson some $48 million, McIlroy about $32 million and Spieth $11 million, according to industry analysts.

Spieth's deals include Under Armour, Coca-Cola (pictured), AT&T, Rolex, NetJets and Titleist.

McIlroy's deals include Nike, with whom he signed a $200 million pact in 2013, EA Sports, Bose and Omega.

On the women's side, among the top-ranked LPGA golfers, Inbee Park has earned more than $2.4 million on the tour to date, Lydia Ko more than $2.3 million and Stacy Lewis $1.7 million in earnings.

Participation in golf experienced a decline several years ago due to the economy, but has since found more solid footing. Golf participation in 2014 "remained equal to the previous 12 months, marking the third consecutive year that roughly 25 million people played at least one round of golf," according to the National Golf Foundation. Numbers for 2015 are still being crunched.

No Tiger, No Problem: Golf Sponsorship Hits Record $1.7B

Jordan Spieth Sees The Green With New Coca-Cola Deal

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