Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar052016

PGA Tour, LPGA Become A Media-Marketing Twosome Under Strategic Merger

By Barry Janoff

March 5, 2016: In a concerted effort to build, expand and enhance the sport, PGA Tour and the Ladies Professional Golf Assn. said they have "formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf."

According to both parties, the partnership would include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

The move comes as golf prepares to return to the Olympics for the first time since 1904, with men's and women's competitions scheduled for the upcoming Summer Games in Rio de Janeiro.

According to Tim Finchem, commissioner for the PGA Tour, “From our collaboration in bringing golf back as an Olympic sport as joint members of the International Golf Federation to our cooperation in helping to grow the game of golf as part of the World Golf Foundation, our two organizations have had a long history of working together for the common good of our sport."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

However, they stressed that the partnership does not include any "formal financial investment or transfer of ownership or control and that the PGA Tour and LGPA would remain separate and independent organizations."

According to Mike Whan, LPGA commissioner, “We believe the PGA Tour has significant expertise in the areas that we will focus on together and working more closely with them carries with it the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world. We look forward to working with the PGA Tour team to deliver a positive impact for our sport.”

The men's side has had to contend without the regular presence of Tiger Woods, who for the past several years has been battling a series of injuries. Marketers, fans and TV viewers have supported golf's young guns, including Jordan Spieth, Rory McIlroy, Rickie Fowler and Jason Day.

On the women's side, the top players include Lydia Ko, Inbee Park, Lexi Thompson and Stacy Lewis.

Sponsorship spend in golf reached a record $1.7 billion in 2015. The figure is up 4.8%  from $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012, $1.4 billion in 2011 and up from $1.36 billion in 2010, according to the IEG Sponsorship Report from sponsorship and consulting firm IEG, Chicago.

By comparison, NFL sponsorship in 2015 was $1.2 billion and worldwide sponsorship revenue on motor sports topped $5.3 billion, per IEG.

Automakers are the most active category sponsoring golf, with 27% of of golf-related properties having a sponsor in the auto segment. Other top categories include banking, beverages-alcohol, insurance, hotel and resorts, media and publishing, telecom, beverages-non-alcohol and credit cards.

BMW is the most active sponsor, associated with 19% of golf-related properties, according to IEG.

The car maker was followed by Rolex (15%), Anheuser-Busch (14%), Emirates (14%), MasterCard (12%), Coca-Cola (11%), Daimler (10%), Fila (8%), AT&T (6%) and Bacardi (6%).

"(This has) the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world."

Woods, despite injuries and back surgery, earned close to $50 million from endorsements in 2015, Phil Mickelson some $48 million, McIlroy about $32 million and Spieth $11 million, according to industry analysts.

Spieth's deals include Under Armour, Coca-Cola (pictured), AT&T, Rolex, NetJets and Titleist.

McIlroy's deals include Nike, with whom he signed a $200 million pact in 2013, EA Sports, Bose and Omega.

On the women's side, among the top-ranked LPGA golfers, Inbee Park has earned more than $2.4 million on the tour to date, Lydia Ko more than $2.3 million and Stacy Lewis $1.7 million in earnings.

Participation in golf experienced a decline several years ago due to the economy, but has since found more solid footing. Golf participation in 2014 "remained equal to the previous 12 months, marking the third consecutive year that roughly 25 million people played at least one round of golf," according to the National Golf Foundation. Numbers for 2015 are still being crunched.

No Tiger, No Problem: Golf Sponsorship Hits Record $1.7B

Jordan Spieth Sees The Green With New Coca-Cola Deal

Back to Home Page