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Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr132018

New Marketing Push Encourages PGA Tour Players, Fans To ‘Live Under Par’

By Barry Janoff

April 12, 2018: In an effort to inspire core fans and attract casual and non-fans to the sport, the PGA Tour has unveiled a multi-platform campaign, “Live Under Par,” its first new marketing effort in more than 20 year.

According to the PGA Tour, the campaign is “designed to capture and celebrate the energy and spirit of today’s Tour.”

PGA Tour says that it intends for the campaign to reach beyond the core golfing audience and “attract new and diverse fan segments to the sport,” serving as a “call to action for dedicated golf fans to share their passion for the game and invite newcomers to join the PGA Tour.”

The campaign coincides with the return to competition on a regular basis of Tiger Woods, struggling with injuries and surgeries over the past few years, whose presence at The Masters and other recent tournaments has boosted golf’s network TV ratings.

The PGA Tour recently signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience, calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

The tag for the new creative, “Live Under Par,” replaces ” These Guys Are Good,” which the PGA Tour debuted in 1997. 

“The new campaign captures not just a way to play, but a way to be,” Joe Arcuri, CMO for the PGA Tour, said in a statement.

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA Tour players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Arcuri.

Among the golfers featured in the campaign are Woods, Rory McIlroy, Phil Mickelson, Rickie Fowler and Dustin Johnson.

The PGA Tour said it has been making changes to inspire a more fan-friendly atmosphere.

Of significant importance was “relaxing” cell phone and social media guidelines at tournaments, which the PGA Tour now says provides “both fans and players with the opportunity to create and share personally captured content.”

As such, the “Live Under Par” campaign prominently features fan-captured content throughout the lead spot, showing fans aiming cell phone cameras at golfers and also animating the texts, messages and emojis that people send while watching the action. 

One mantra in the campaign offers, “In golf and in life, chase memorable moments. Greatness could be just around the next corner. Live Under Par. It’s not just a way to play. It’s a way to be.”

In the lead spot, we see shots of fans, glamorous yet treacherous greens and players off the course in training and relaxing settings as well as on the course in the heat of competition and interacting with fans.

Text reads, “You don’t need a club in your hand to live under par.”

A voiceover offers, “Out here, there is an attraction. An aura. A force that unifies both players and fans. There are no assigned seats — the front row is always moving. Because out here, it belongs to fans who live it, breathe it, feel it. Anywhere in the world . . . Because out here, on the PGA Tour, we live every moment together . . . Because out here, whether player or fan, we all live under par.”

The lead 90-second spot serves as a nucleus for several 30- and 15-second spots.

In addition to TV, elements include digital, social, print, radio, tournament activation and support of PGA Tour players.

Lead agency is Troika, Los Angeles, with "Live Under Par" being its first campaign for the PGA Tour.

According to Arcuri, “We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more.

“We are pulling the camera lens out, so to speak, to highlight the fun and excitement on Tour and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.”

The PGA Tour said its tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages.

PGA Tour Joins With MiTu To Seek Young Latino Audience

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