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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr132018

New Marketing Push Encourages PGA Tour Players, Fans To ‘Live Under Par’

By Barry Janoff

April 12, 2018: In an effort to inspire core fans and attract casual and non-fans to the sport, the PGA Tour has unveiled a multi-platform campaign, “Live Under Par,” its first new marketing effort in more than 20 year.

According to the PGA Tour, the campaign is “designed to capture and celebrate the energy and spirit of today’s Tour.”

PGA Tour says that it intends for the campaign to reach beyond the core golfing audience and “attract new and diverse fan segments to the sport,” serving as a “call to action for dedicated golf fans to share their passion for the game and invite newcomers to join the PGA Tour.”

The campaign coincides with the return to competition on a regular basis of Tiger Woods, struggling with injuries and surgeries over the past few years, whose presence at The Masters and other recent tournaments has boosted golf’s network TV ratings.

The PGA Tour recently signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience, calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

The tag for the new creative, “Live Under Par,” replaces ” These Guys Are Good,” which the PGA Tour debuted in 1997. 

“The new campaign captures not just a way to play, but a way to be,” Joe Arcuri, CMO for the PGA Tour, said in a statement.

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA Tour players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Arcuri.

Among the golfers featured in the campaign are Woods, Rory McIlroy, Phil Mickelson, Rickie Fowler and Dustin Johnson.

The PGA Tour said it has been making changes to inspire a more fan-friendly atmosphere.

Of significant importance was “relaxing” cell phone and social media guidelines at tournaments, which the PGA Tour now says provides “both fans and players with the opportunity to create and share personally captured content.”

As such, the “Live Under Par” campaign prominently features fan-captured content throughout the lead spot, showing fans aiming cell phone cameras at golfers and also animating the texts, messages and emojis that people send while watching the action. 

One mantra in the campaign offers, “In golf and in life, chase memorable moments. Greatness could be just around the next corner. Live Under Par. It’s not just a way to play. It’s a way to be.”

In the lead spot, we see shots of fans, glamorous yet treacherous greens and players off the course in training and relaxing settings as well as on the course in the heat of competition and interacting with fans.

Text reads, “You don’t need a club in your hand to live under par.”

A voiceover offers, “Out here, there is an attraction. An aura. A force that unifies both players and fans. There are no assigned seats — the front row is always moving. Because out here, it belongs to fans who live it, breathe it, feel it. Anywhere in the world . . . Because out here, on the PGA Tour, we live every moment together . . . Because out here, whether player or fan, we all live under par.”

The lead 90-second spot serves as a nucleus for several 30- and 15-second spots.

In addition to TV, elements include digital, social, print, radio, tournament activation and support of PGA Tour players.

Lead agency is Troika, Los Angeles, with "Live Under Par" being its first campaign for the PGA Tour.

According to Arcuri, “We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more.

“We are pulling the camera lens out, so to speak, to highlight the fun and excitement on Tour and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.”

The PGA Tour said its tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages.

PGA Tour Joins With MiTu To Seek Young Latino Audience

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