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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan092017

PGA Tour Campaign Uses Great Players To Show What’s Good In Golf This Year

By Barry Janoff

January 8, 2017: Barely two weeks into 2017, the PGA Tour is already having what some might call a great year.

Jay Monahan began his role PGA Tour commissioner this month, replacing Tim Finchem (who held the position for 22 years), seeking to make changes to improve the game. Tiger Woods has unveiled what seems to be a season-long commitment to playing on the pro tour. Sponsorship spend continues to rise. A new alliance was unveiled with Twitter.

And the PGA Tour has launched a multi-media marketing campaign, "That’s Good," which features many of the top names in the sport, including Woods, Jason Day, Rickie Fowler, Jim Furyk, Dustin Johnson, Rory McIlroy, Phil Mickelson, Patrick Reed, Adam Scott, Jordan Spieth, Henrik Stenson and Bubba Watson.

"That’s Good," using the PGA Tour’s long-running tag line, "These Guys Are Good," is intended to "demonstrate the extraordinary skills of PGA Tour players, the competitive drama that unfolds throughout the PGA Tour season and the meaningful things they do off the course."

"The goal of 'That’s Good' is to showcase the amazing talent of PGA Tour players with a fresh, different and modern look that will appeal to a wide range of sports fans," Ty Votaw, PGA Tour evp and CMO, said in a statement. "The campaign defines in new and captivating ways what 'good' means on the PGA Tour, and showcases the excitement and unpredictability that these unequaled players have fashioned."

The first spot, "That’s Good," features McIlroy and his run to the 2015-16 FedExCup championships. It broke this past weekend during the PGA Tour’s SBS Tournament of Champions at Kapalua Resort in Hawaii.

The second spot, "Good Goes," will showcase many of the top players on the Tour "and the remarkable things they have done in their respective careers."

Additional spots will be produced as the "season and key storylines develop in concert with the season-long race for the FedExCup," according to the PGA Tour.

The spots will run on PGA Tour media partners including CBS, NBC and Golf Channel, as well as across the PGA Tour's online platform.

Support includes Internet, social media and activation at PGA Tour tournaments and related events.

Lead agency is GSD&M, Austin; working with PGA Tour Entertainment and Los Angeles-based branding and marketing agencies Troika and HUM (music).

The PGA Tour’s just unveiled partnership with Twitter will live-streaming at the CareerBuilder Challenge in La Quinta, Calif. (Jan.19-22) and conclude at the season-ending Tour Championship.

The extended deal follows a live-streaming collaboration during the 2016 FedExCup Playoffs.

According to the PGA Tour, Twitter live coverage typically will include the first 60-90 minutes from the early Thursday and Friday morning hours of PGA Tour Lives’s OTT subscription window, on a global basis. The coverage will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day's PGA Tour Live Marquee Groups.

The initiatives come as worldwide sponsorship spend on golf is expected to top a record $1.82 billion in 2016, up 5.1% from the $1.72 billion spent in 2015, according to research and consulting firm IEG, Chicago.

In 2016, for the first time since 1904, golf was part of the Summer Olympics, helping to "boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.," according to industry analysts.

Veteran golfer Michelson tops the 2016 list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa, Rolex and a recently signed multi-year deal to use Bridgestone Golf balls.

Woods has committed to playing in the 2017 Genesis Open, Feb. 13-19, at The Riviera Country Club in Pacific Palisades, Calif. Woods,’ TGR Live is the host of the Genesis Open that benefits the Tiger Woods Foundation.

In "That’s Good," a shots of McIroy on tour are accompanied by a voiceover.

"Where does this kind of good go from here? After an entire season of ups, downs, the preparation, the persistence, the pain. When it finally makes good on a dream and etches his name on the biggest prize in golf. Where could good possibly go from here? How about back to work. These guys are good. After an entire season of ups and downs, preparation, persistence and pain — Rory McIlroy finally etched his name on the FedExCup trophy, the biggest prize in golf."

In "Good Goes," shots of various top players are shown interspersed by a voiceover.

"On the PGA Tour there's a hundred kinds of good. The kind of good that's only getting started and the kind that never gives up. The overpowering good. The kind that sneaks up on you. The wicked good, The wild good. The on-of-a-kind good. Everybody out here is some kind of good. But only one can be good enough to etch his name on the FedExCup trophy, the biggest prize in golf."

Last year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Tiger Woods On The Ball With Bridgestone

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