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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan092017

PGA Tour Campaign Uses Great Players To Show What’s Good In Golf This Year

By Barry Janoff

January 8, 2017: Barely two weeks into 2017, the PGA Tour is already having what some might call a great year.

Jay Monahan began his role PGA Tour commissioner this month, replacing Tim Finchem (who held the position for 22 years), seeking to make changes to improve the game. Tiger Woods has unveiled what seems to be a season-long commitment to playing on the pro tour. Sponsorship spend continues to rise. A new alliance was unveiled with Twitter.

And the PGA Tour has launched a multi-media marketing campaign, "That’s Good," which features many of the top names in the sport, including Woods, Jason Day, Rickie Fowler, Jim Furyk, Dustin Johnson, Rory McIlroy, Phil Mickelson, Patrick Reed, Adam Scott, Jordan Spieth, Henrik Stenson and Bubba Watson.

"That’s Good," using the PGA Tour’s long-running tag line, "These Guys Are Good," is intended to "demonstrate the extraordinary skills of PGA Tour players, the competitive drama that unfolds throughout the PGA Tour season and the meaningful things they do off the course."

"The goal of 'That’s Good' is to showcase the amazing talent of PGA Tour players with a fresh, different and modern look that will appeal to a wide range of sports fans," Ty Votaw, PGA Tour evp and CMO, said in a statement. "The campaign defines in new and captivating ways what 'good' means on the PGA Tour, and showcases the excitement and unpredictability that these unequaled players have fashioned."

The first spot, "That’s Good," features McIlroy and his run to the 2015-16 FedExCup championships. It broke this past weekend during the PGA Tour’s SBS Tournament of Champions at Kapalua Resort in Hawaii.

The second spot, "Good Goes," will showcase many of the top players on the Tour "and the remarkable things they have done in their respective careers."

Additional spots will be produced as the "season and key storylines develop in concert with the season-long race for the FedExCup," according to the PGA Tour.

The spots will run on PGA Tour media partners including CBS, NBC and Golf Channel, as well as across the PGA Tour's online platform.

Support includes Internet, social media and activation at PGA Tour tournaments and related events.

Lead agency is GSD&M, Austin; working with PGA Tour Entertainment and Los Angeles-based branding and marketing agencies Troika and HUM (music).

The PGA Tour’s just unveiled partnership with Twitter will live-streaming at the CareerBuilder Challenge in La Quinta, Calif. (Jan.19-22) and conclude at the season-ending Tour Championship.

The extended deal follows a live-streaming collaboration during the 2016 FedExCup Playoffs.

According to the PGA Tour, Twitter live coverage typically will include the first 60-90 minutes from the early Thursday and Friday morning hours of PGA Tour Lives’s OTT subscription window, on a global basis. The coverage will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day's PGA Tour Live Marquee Groups.

The initiatives come as worldwide sponsorship spend on golf is expected to top a record $1.82 billion in 2016, up 5.1% from the $1.72 billion spent in 2015, according to research and consulting firm IEG, Chicago.

In 2016, for the first time since 1904, golf was part of the Summer Olympics, helping to "boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.," according to industry analysts.

Veteran golfer Michelson tops the 2016 list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa, Rolex and a recently signed multi-year deal to use Bridgestone Golf balls.

Woods has committed to playing in the 2017 Genesis Open, Feb. 13-19, at The Riviera Country Club in Pacific Palisades, Calif. Woods,’ TGR Live is the host of the Genesis Open that benefits the Tiger Woods Foundation.

In "That’s Good," a shots of McIroy on tour are accompanied by a voiceover.

"Where does this kind of good go from here? After an entire season of ups, downs, the preparation, the persistence, the pain. When it finally makes good on a dream and etches his name on the biggest prize in golf. Where could good possibly go from here? How about back to work. These guys are good. After an entire season of ups and downs, preparation, persistence and pain — Rory McIlroy finally etched his name on the FedExCup trophy, the biggest prize in golf."

In "Good Goes," shots of various top players are shown interspersed by a voiceover.

"On the PGA Tour there's a hundred kinds of good. The kind of good that's only getting started and the kind that never gives up. The overpowering good. The kind that sneaks up on you. The wicked good, The wild good. The on-of-a-kind good. Everybody out here is some kind of good. But only one can be good enough to etch his name on the FedExCup trophy, the biggest prize in golf."

Last year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Tiger Woods On The Ball With Bridgestone

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