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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug112010

The PGA Tour Gets To Go To College Class With Perry Ellis International

August 10, 2010: The PGA Tour has signed a deal with Perry Ellis International to launch a line of collegiate apparel nationwide. The merchandise will carry the logos of colleges and universities around the country and will be available in more than 500 locations.

The line will launch for the back-to-school 2010 season. Financial terms were not disclosed. The alliance between the PGA Tour and Perry Ellis began in 2004.

As part of the deal and to support marketing, golfers from the PGA Tour will wear the logos and colors of their alma maters during tournament play. Four pro golfers will participate in the initial launch: Woody Austin (University of Miami, class of ’86), Justin Bolli (University of Georgia, class of ’99), Hunter Haas (University of Oklahoma, class of ’00) and Omar Uresti (University of Texas, class of ’91).

The line will be available at department stores, sporting goods destinations, college book store fan shops and via the Internet and catalogs. The line will include performance knit polos for 13 top schools. Products for the holiday season will also include fleece, wind wear, jackets and long sleeve performance knits. Expansion plans include an additional 50 schools.

The deal was handled through a licensing agreement with The Collegiate Licensing Co., a division of IMG Worldwide, working with the PGA Tour.

“CLC is the nation’s leading collegiate trademark licensing company, currently representing more than 200 colleges, universities, bowl games and athletic conferences in the U.S.," Oscar Feldenkreis, president and COO for Perry Ellis International, said in a statement. "We are extremely excited about this partnership and look forward to expanding with the PGA Tour into a niche market of unbelievable potential."

According to Scott Bouyack, vp-apparel marketing for CLC, “There has always been a strong connection between golf consumers and the college fan base. We believe this partnership with PEI will be successful in further extending that connection through innovative retail product, as well as the visibility the products and the collegiate brands will receive from collegiate alumni on the PGA Tour that participate in the marketing program.”

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