Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Dec082010

PGA Tour Grounds Delta, Flies New Marketing Deal With United Airlines

December 8, 2010: The PGA Tour has signed a deal with United Continental Holdings under which United Airlines will replace Delta as its official carrier beginning in 2011.

Financial terms of the five-year deal, which runs through the 2015 season, were not revealed. United Continental Holdings is the holding company for Continental and United airlines, and the company is in the process of integrating the two carriers to create a single airline. The designation as "official airline" of the PGA Tour, Champions Tour and Nationwide Tour "will pass to United as the integration process advances," according to UCH.

Delta Airlines has been the official airline of the PGA Tour for about 25 years.

Multi-media marketing support will include TV, print and other traditional venues, plus a special focus on Internet and such social media sites as Facebook and Twitter. In addition, the new partnership will provide both airlines' frequent flier members the opportunity to obtain special PGA Tour-related benefits, including unique PGA Tour player experiences; perks at PGA Tour, Champions Tour and Nationwide Tour tournaments; and private and semi-private hospitality areas at select tournaments.

"We are extremely pleased to announce this new long-term agreement with United Continental Holdings and are very excited about the consumer and player programs that will be initiated through our partnership," Tom Wade, CMO for the PGA Tour, said in a statement. "The combined hub system and route network align extremely well with our Tour schedules, which is very beneficial to our members, as well as to the frequent fliers who might take advantage of the special PGA Tour promotional programs."

Under terms of the new deal, beginning in 2011, United will be the official airline for PGA Tour golfers who love to "drive."United, Continental and its siblings fly approximately 5,800 flights a day to 371 airports on six continents from hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C.

UCH said that its airlines' hub markets with a corresponding PGA Tour tournament include Houston (Shell Houston Open), Chicago (BMW Championship), Cleveland (World Golf Championships-Bridgestone Invitational), Newark (The Barclays), Los Angeles (Northern Trust Open), San Francisco (Charles Schwab Cup Championship) and Washington, D.C. (AT&T National and Constellation Energy Senior Players Championship).

"We are thrilled to partner our brand with an organization that receives great global attention." — Jim Compton, evp, United

According to Jim Compton, United's evp and chief revenue officer, "We are thrilled to partner our brand with an organization that receives great global attention. This partnership will offer exceptional benefits for our customers and the PGA Tour's membership base of players from around the world."

Other PGA Tour corporate partners include Anheuser-Busch, Bridgestone, Charles Schwab, Coca-Cola, Dow Chemical, FedEx, MasterCard and Nationwide Insurance. (Full list here.)

Back to Golf

Back to Home Page