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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun272018

PGA Tour Books Deal With Omni Hotel & Resorts, Supports Say Goodnight To Hunger 

NYSJ Sports-Entertainment Business News Service

June 26, 2018: Some deals are more valuable than others, especially when they go beyond the perimeters of traditional marketing and seek to enhance the community and the lives of the people in them.

The PGA Tour has signed a multi-year deal naming Omni Hotels & Resorts as the official hotel partner of the PGA Tour and PGA Tour Champions.

Financial details of the pact, which runs through 2022 and represents Omni’s first major league-wide sponsorship, were not released.

The alliance was organic as Omni’s destination of 60 hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects.

The pact with PGA Tour comes with the usual marketing and activation bells and whistles,

But it also has an altruistic component that should impact people nationwide.

In honor of the two-year anniversary of Omni’s "Say Goodnight to Hunger" program — which launched in association with Feeding America — the company said it would help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.

On average, more than 60,000 birdies and eagles are recorded annually on Tour.

The meals will be donated through the local Feeding America food bank in each tournament’s home city in the U.S.

For international Tour stops, donations will be made to food banks in those regions.

“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” Peter Strebel, president of Omni Hotels & Resorts, said in a statement.

“We wanted to include the Tour cities in our Say Goodnight to Hunger program, so we can give back and help more families.”

Since June 2016, Omni Hotels & Resorts has made a donation to Feeding America that provides a meal for every booking made.

Some nine million meals have been donated to help Feeding America provide nutritious meals for food banks to feed children, families and seniors in communities nationwide.

In addition, Omni said that all 60 of its properties “are actively participating by supporting food banks and pantries in their local communities where they live, work and play.

“During the past year, more than 5,000 Omni associates have volunteered almost 7,000 hours of their time, talent and compassion to help this important mission in their communities,” according to Omni.

Multi-media marketing support includes an activation under which Omni would provide a variety of benefits to players, including the “highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.”

PGA Tour marketing partners also include Ace, Arby’s, Astellas, Avis, Bridgestone, Career Builder, Carey, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Microsoft, Mitsubishi Electric, Morgan Stanley, NetJets, O’Douls, Rocket Mortgage by Quicken Loans, Rolex, Tiffany, Travelers and United.

Earlier this month, PGA Tour signed a 12-year deal with media company Discovery to create "an international multi-platform home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device.”

The partnership, to begin in 2019, would include global multi-platform live rights —  outside the U.S. — to all PGA Tour media properties, totaling about 2,000 hours of content per year.

According to Brian Oliver, evp-corporate partnership for the PGA Tour, “Our players and their families will enjoy experiencing all that Omni properties have to offer.

“In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its Say Goodnight to Hunger initiative.”

In 2016, there was $84.1 billion in activity directly driven by golf, including $34.4 billion in revenue from golf courses, clubs, resorts, driving ranges and other facilities; and $25.7 billion in golf-related tourism spending, according to the U.S. Golf Economy Report from We Are Golf, released in April

Overall, the golf industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7B in wages and benefits, according to St. Augustine, Fla.-based We Are Golf, a coalition of the game’s top associations and industry partners.

Discovery, PGA Tour Sign 12-year, $2B Global Deal

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