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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jun272018

PGA Tour Books Deal With Omni Hotel & Resorts, Supports Say Goodnight To Hunger 

NYSJ Sports-Entertainment Business News Service

June 26, 2018: Some deals are more valuable than others, especially when they go beyond the perimeters of traditional marketing and seek to enhance the community and the lives of the people in them.

The PGA Tour has signed a multi-year deal naming Omni Hotels & Resorts as the official hotel partner of the PGA Tour and PGA Tour Champions.

Financial details of the pact, which runs through 2022 and represents Omni’s first major league-wide sponsorship, were not released.

The alliance was organic as Omni’s destination of 60 hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects.

The pact with PGA Tour comes with the usual marketing and activation bells and whistles,

But it also has an altruistic component that should impact people nationwide.

In honor of the two-year anniversary of Omni’s "Say Goodnight to Hunger" program — which launched in association with Feeding America — the company said it would help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.

On average, more than 60,000 birdies and eagles are recorded annually on Tour.

The meals will be donated through the local Feeding America food bank in each tournament’s home city in the U.S.

For international Tour stops, donations will be made to food banks in those regions.

“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” Peter Strebel, president of Omni Hotels & Resorts, said in a statement.

“We wanted to include the Tour cities in our Say Goodnight to Hunger program, so we can give back and help more families.”

Since June 2016, Omni Hotels & Resorts has made a donation to Feeding America that provides a meal for every booking made.

Some nine million meals have been donated to help Feeding America provide nutritious meals for food banks to feed children, families and seniors in communities nationwide.

In addition, Omni said that all 60 of its properties “are actively participating by supporting food banks and pantries in their local communities where they live, work and play.

“During the past year, more than 5,000 Omni associates have volunteered almost 7,000 hours of their time, talent and compassion to help this important mission in their communities,” according to Omni.

Multi-media marketing support includes an activation under which Omni would provide a variety of benefits to players, including the “highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.”

PGA Tour marketing partners also include Ace, Arby’s, Astellas, Avis, Bridgestone, Career Builder, Carey, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Microsoft, Mitsubishi Electric, Morgan Stanley, NetJets, O’Douls, Rocket Mortgage by Quicken Loans, Rolex, Tiffany, Travelers and United.

Earlier this month, PGA Tour signed a 12-year deal with media company Discovery to create "an international multi-platform home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device.”

The partnership, to begin in 2019, would include global multi-platform live rights —  outside the U.S. — to all PGA Tour media properties, totaling about 2,000 hours of content per year.

According to Brian Oliver, evp-corporate partnership for the PGA Tour, “Our players and their families will enjoy experiencing all that Omni properties have to offer.

“In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its Say Goodnight to Hunger initiative.”

In 2016, there was $84.1 billion in activity directly driven by golf, including $34.4 billion in revenue from golf courses, clubs, resorts, driving ranges and other facilities; and $25.7 billion in golf-related tourism spending, according to the U.S. Golf Economy Report from We Are Golf, released in April

Overall, the golf industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7B in wages and benefits, according to St. Augustine, Fla.-based We Are Golf, a coalition of the game’s top associations and industry partners.

Discovery, PGA Tour Sign 12-year, $2B Global Deal

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