Top
NEWS REAL

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun272018

PGA Tour Books Deal With Omni Hotel & Resorts, Supports Say Goodnight To Hunger 

NYSJ Sports-Entertainment Business News Service

June 26, 2018: Some deals are more valuable than others, especially when they go beyond the perimeters of traditional marketing and seek to enhance the community and the lives of the people in them.

The PGA Tour has signed a multi-year deal naming Omni Hotels & Resorts as the official hotel partner of the PGA Tour and PGA Tour Champions.

Financial details of the pact, which runs through 2022 and represents Omni’s first major league-wide sponsorship, were not released.

The alliance was organic as Omni’s destination of 60 hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects.

The pact with PGA Tour comes with the usual marketing and activation bells and whistles,

But it also has an altruistic component that should impact people nationwide.

In honor of the two-year anniversary of Omni’s "Say Goodnight to Hunger" program — which launched in association with Feeding America — the company said it would help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.

On average, more than 60,000 birdies and eagles are recorded annually on Tour.

The meals will be donated through the local Feeding America food bank in each tournament’s home city in the U.S.

For international Tour stops, donations will be made to food banks in those regions.

“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” Peter Strebel, president of Omni Hotels & Resorts, said in a statement.

“We wanted to include the Tour cities in our Say Goodnight to Hunger program, so we can give back and help more families.”

Since June 2016, Omni Hotels & Resorts has made a donation to Feeding America that provides a meal for every booking made.

Some nine million meals have been donated to help Feeding America provide nutritious meals for food banks to feed children, families and seniors in communities nationwide.

In addition, Omni said that all 60 of its properties “are actively participating by supporting food banks and pantries in their local communities where they live, work and play.

“During the past year, more than 5,000 Omni associates have volunteered almost 7,000 hours of their time, talent and compassion to help this important mission in their communities,” according to Omni.

Multi-media marketing support includes an activation under which Omni would provide a variety of benefits to players, including the “highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.”

PGA Tour marketing partners also include Ace, Arby’s, Astellas, Avis, Bridgestone, Career Builder, Carey, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Microsoft, Mitsubishi Electric, Morgan Stanley, NetJets, O’Douls, Rocket Mortgage by Quicken Loans, Rolex, Tiffany, Travelers and United.

Earlier this month, PGA Tour signed a 12-year deal with media company Discovery to create "an international multi-platform home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device.”

The partnership, to begin in 2019, would include global multi-platform live rights —  outside the U.S. — to all PGA Tour media properties, totaling about 2,000 hours of content per year.

According to Brian Oliver, evp-corporate partnership for the PGA Tour, “Our players and their families will enjoy experiencing all that Omni properties have to offer.

“In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its Say Goodnight to Hunger initiative.”

In 2016, there was $84.1 billion in activity directly driven by golf, including $34.4 billion in revenue from golf courses, clubs, resorts, driving ranges and other facilities; and $25.7 billion in golf-related tourism spending, according to the U.S. Golf Economy Report from We Are Golf, released in April

Overall, the golf industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7B in wages and benefits, according to St. Augustine, Fla.-based We Are Golf, a coalition of the game’s top associations and industry partners.

Discovery, PGA Tour Sign 12-year, $2B Global Deal

Back to Home Page