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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep012009

P&G, USOC Go For Olympic Gold

September 1, 2009: Score one for the U.S. Olympic Committee. After several significant losses, including having to pull the plug on a proposed TV network and General Motors, Bank of America, The Home Depot, Kellogg’s and Kodak dropping out as official partners, Procter & Gamble has signed a deal to become an official sponsor of the U.S. Olympic Teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.

Financial terms were not disclosed, but analysts put the value at about $10-15 million. The deal is the second major sports alliance for P&G in a month, which recently unveiled a union with the NFL, which involves more than a dozen brands. The deal was unveiled by Kirk Perry, vp-North America at P&G; and Lisa Baird, CMO for the USOC, who formerly held executive marketing positions at P&G, IBM, GM and the NFL.

As an official Team USA sponsor, P&G will activate behind Team USA in such categories as personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies. P&G brands would include beauty products such as Secret, Venus, Pantene, Olay, Olay Body and Cover Girl; and other P&G products including Tide, Charmin, Pringles, Febreze, Bounty, Pepto-Bismol and Scope.

Brands will carry the Olympic rings. Support will feature TV, print, and Internet, with the media buy including ads on NBC, which will air both the Vancouver and London Olympic Games, with the theme, “Look Like the World is Watching.”

The Olympics on TV heavily skew toward women, with women ages 18-34 accounting for about three-fourths of the U.S. audience, according to the USOC.

Official USOC partners are GE, McDonald's, Coca-Cola, Acer, Atos Origin, Anheuser-Busch, Omega, Panasonic, Samsung and Visa. Official sponsors are Adecco, 24 Hour Fitness, Allstate, Deloitte, Hilton Family, Jet Set Sports, Nike, Tyson and United.

Can P&G Score ROI With New Sports Marketing Deals? Q&A With Kirk Perry, USOC CMO Lisa Baird

P&G Signs Marketing Deal With the NFL

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