Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb152014

P&G Has Moms To Thank For Resonating With Consumers During Olympic Games

By Barry Janoff

February 14, 2014: Procter & Gamble and its family of brands have claimed six of the top ten spots resonating most with viewers, including the top three, during the Winter Olympics.

P&G's 60-second spot, "Mom's Work," was No. 1 overall, followed by "Falling" and "Pick Them Back Up," according to a survey from marketing, analytics and research firm Ace Metrix.

P&G brands also in the top ten are No. 5 Oral-B ("Better You"), No. 7 Febreze ("No Need For Ninjas") and No. 10 Bounty ("Julie Chu Has To Credit Her Mom").

Overall, P&G earned a gold medal ranking, Febreze a silver and United Airlines (pictured below) a bronze, according to Ace Metrix.

The survey includes only those brands officially aligned with either the International or U.S. Olympics Committees. Rankings are based on a scale of 1-950 (with 950 the highest), which represents scoring on creative attributes such as persuasion, likability, information, attention, change, relevance, desire and watchability, according to Mountain View, Calif.-based Ace Metrix.

The list is based on data for ads debuting up to Feb. 11 from a "unique sample of 500+ people, representative of the U.S.," per Ace Metrix.

“P&G’s accomplishment is particularly impressive when you consider the number of ads they’ve introduced across their portfolio of brands, leading up to and during these games,” Peter Daboll, CEO of Ace Metrix, said in a statement. “The data behind the scores also tells us that P&G was able to effectively take action based on what they learned in 2012 (at the Summer Games in London) and build upon its engaging, well-executed ‘Thank You Mom’ campaign as well as extend those lessons into the creative for its individual brands.”

P&G also has ads for its brands Bounty, Crest, Dawn, DayQuil, NyQuil, Pantene, Pampers, Puffs and Tide.

In addition to P&G, other marketers in the Top Ten include No. 4 Smucker's ("Details: Hardworking Olympians"), No. 6 United ("Hopes of a Nation"), No. 8 General Electric ("Create Your Own World") and No. 9 Jif ("Kids With the Olympic Dream").

Not all marketers are resonating with viewers. According to Ace Metrix, "Brands that dominated the 2012 Summer Olympics in London have disappointed in the Sochi Games thus far. Both Chobani and Coca-Cola, which were medalists in London, have underwhelmed audiences and underperformed with respect to their category and brand averages."

Broadcast partner NBC is expected to pull in a Winter Games record $! billion in ad revenue — topping the $852.1 million during the 2006 Winter Olympics in Torino. The network has charged an average of close to $100,000 for a 30-second spot, according to industry analysts, although companies that purchase multiple spots generally get a discount.

NBC will have as much as 5,500 minutes of commercial time on TV alone, according to marketing and research firm Kantar Media, New York.

A just-released study by research and consulting company YouGov, Palo Alto, Calif., also indicated that some official Olympics partners are doing a better job that others in connecting with consumers and viewers.

According to YouGov, McDonald's came out on top among Americans with 32% identifying the brand as an official sponsor of the event. Coca Cola (29%) and Visa (26%) also achieved a high degree of recognition as official games sponsors.

Among other IOC TOP partners, Atos was named by 1%, Dow Chemical by 2%, General Electric by 8%, Omega, Panasonic by 6%, Procter & Gamble by 10% and Samsung by 9%. Omega was not named by anyone who took the YouGov survey,

Most of the IOC's partners are signed through the 2020 Games. Panasonic has just extend through 2024.

As Games Approach, Are Brands Getting Gold Value From Olympic Alliances?

Consumers Show Olympic Marketing Partners How To Reach Gold Standard

Back to Sochi 2014

Back to Home Page