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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul282010

P&G Ten-Year Deal Gives IOC 11 Top Tier Global Marketing Partners

July 28, 2010: Procter & Gamble confirmed that it has signed a ten-year deal to become a top tier global marketing partner of the International Olympic Committee. The alliance includes the next five Olympic Games and numerous events also under the auspices of the IOC.

Financial terms were not disclosed. However, industry analysts said that companies pay upward of $100 million for a four-year top tier IOC deal.

P&G is the second company to align with the IOC this month. Dow Chemical also signed a ten-year deal to become a global partner. The IOC now has 11 global partners entering the two-year countdown to the next Olympics: the 2012 Summer Games in London.

Acer, McDonald's and GE are currently signed through 2012. Atos Origin, Panasonic and Samsung are signed through the 2014 Winter Games in Sochi and the 2016 Summer Games in Rio de Janeiro. Dow and P&G join Coca-Cola, Omega and Visa as companies signed up through through the 2018 Winter Olympics and the 2020 Summer Games, the latter two of which do not as yet have host cities.

The signing of Dow and P&G help the IOC to replace several companies that opted not to renew global deals that expired after the 2008 Summer Olympics in Beijing, including Johnson & Johnson, Lenovo, Kodak and ManuLife.

P&G, which in 2009 signed a deal to become a top tier partner of the U.S. Olympic Committee, said that the IOC alliance would cover "the breadth of P&G’s portfolio, which includes 22 brands each generating $1 billion or more in annual sales." P&G said brands that would participate in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

According to P&G, the alliance with IOC was a direct result of its "Team USA partnership at the Vancouver 2010 Olympic Winter Games, which resulted in increased favorability ratings, greater market share and nearly $100 million in incremental sales."

"P&G's Team USA partnership at the 2010 Winter Olympics resulted in increased favorability ratings, greater market share and nearly $100M in incremental sales."

Cincinnati-based P&G said it would activate both domestically and internationally. The first effort would be a continuation of its "Proud Sponsor of Moms"’ campaign in conjunction with the IOC’s inaugural Youth Olympic Games in Singapore from Aug. 14-26. P&G said it would help "25 moms of youth Olympians from around the world with their travel and lodging costs so they can be in Singapore with their children as they compete."

Moving forward, P&G said it has partnered with the mothers of seven high-profile Olympians and Paralympians worldwide, including Jennifer Bolt (mom of Jamaican sprinter Usain Bolt), Rosemary Jones (mother of Australian swimmer Leisel Jones), Debbie Phelps (mom of U.S. swimmer Michael Phelps), Pat Radcliffe (mother of British long-distance runner Paula Radcliffe) and Marlene Shirley (mom of U.S. Paralympic sprinter Marlon Shirley).

“P&G is proud to support the Olympic Movement for the next 10 years,”  Marc Pritchard, P&G global marketing and brand building officer, said during a press event to officially unveil the alliance. “But we know from our successful results in Vancouver that this is about much more than a sponsorship. For P&G, it’s about partnering with the IOC to make life better for athletes, moms and their families as we take the Olympic movement to our four billion consumers around the world that our brands already serve.”

According to IOC president Jacques Rogge, “Procter & Gamble is a first class company and we are absolutely delighted to announce we will be partnering with them through 2020. P&G’s global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience and their financial support over the next decade will benefit the entire Olympic Movement including the athletes themselves.”

P&G employs about 135,000 in some 80 countries. Brands include  Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion.

Dow Has The Right Chemistry For The International Olympic Committee

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