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QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan182010

Procter & Gamble Covering 2010 Winter Olympics From The 'Bottoms' Up

January 18, 2010: Procter & Gamble, which in September 2009 signed an extensive marketing alliance with the U.S. Olympic Committee, will attempt to literally get behind activation during the Winter Olympics.

P&G's Pampers Diapers has partnered with Team USA to support the upcoming launch of Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand's new high-performance product. Pampers has created specially branded, limited-edition Team USA diapers with the Dry Max technology, which will be featured during the Games in Vancouver by Olympic gold medal speedskater Chad Hedrick and his family, and skeleton (forward-facing luge) World Champion and Olympic hopeful Noelle Pikus-Pace and her family. These athlete families will be sharing their Vancouver experiences from their babies' point of view throughout the Winter Games via photos and videos on Pampers.com.

The product will not be for sale until March, when P&G will support with a multi-media campaign. Saatchi & Saatchi, New York is lead agency. In addition, beginning on Feb. 12 to coincide with the Opening Ceremonies, parents can request a free sample three-pack of the new Cruisers diaper at Pampers.com. A special Team USA diaper will be randomly inserted in select sample packs, entitling the recipient to a year's supply of Pampers Cruisers Diapers with Dry Max.

"We are so proud to partner with these world-class athlete families, who are also parenting inspirations by training and succeeding while raising young, active children," Jodi Allen, vp-North America Baby Care at Procter & Gamble, said in a statement. "We could not think of a more appropriate event than the Olympic Winter Games to celebrate babies as the world's greatest players and introduce our new high-performance gear – Pampers Swaddlers and Cruisers Diapers with Dry Max."

 P&G, USOC Go For Olympic Gold

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