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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan182010

Procter & Gamble Covering 2010 Winter Olympics From The 'Bottoms' Up

January 18, 2010: Procter & Gamble, which in September 2009 signed an extensive marketing alliance with the U.S. Olympic Committee, will attempt to literally get behind activation during the Winter Olympics.

P&G's Pampers Diapers has partnered with Team USA to support the upcoming launch of Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand's new high-performance product. Pampers has created specially branded, limited-edition Team USA diapers with the Dry Max technology, which will be featured during the Games in Vancouver by Olympic gold medal speedskater Chad Hedrick and his family, and skeleton (forward-facing luge) World Champion and Olympic hopeful Noelle Pikus-Pace and her family. These athlete families will be sharing their Vancouver experiences from their babies' point of view throughout the Winter Games via photos and videos on Pampers.com.

The product will not be for sale until March, when P&G will support with a multi-media campaign. Saatchi & Saatchi, New York is lead agency. In addition, beginning on Feb. 12 to coincide with the Opening Ceremonies, parents can request a free sample three-pack of the new Cruisers diaper at Pampers.com. A special Team USA diaper will be randomly inserted in select sample packs, entitling the recipient to a year's supply of Pampers Cruisers Diapers with Dry Max.

"We are so proud to partner with these world-class athlete families, who are also parenting inspirations by training and succeeding while raising young, active children," Jodi Allen, vp-North America Baby Care at Procter & Gamble, said in a statement. "We could not think of a more appropriate event than the Olympic Winter Games to celebrate babies as the world's greatest players and introduce our new high-performance gear – Pampers Swaddlers and Cruisers Diapers with Dry Max."

 P&G, USOC Go For Olympic Gold

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