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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May022012

P&G's Tide Flies Patriotic Flag, Olympics Marketing Campaign For Team USA

By Barry Janoff

May 2, 2012: There will be many American flags flying in London this summer during the 2012 Olympics, but Procter & Gamble wants to ensure that one special flag is created to support the almost 600 U.S. athletes who will participate in the Games.

As part of its activation as an official marketing partner of the U.S. Olympic Committee and global partner of the International Olympic Committee, P&G has unveiled via its Tide brand a multi-media effort, “My Story. Our Flag.” The campaign directs people to a dedicated Facebook page in which visitors  are asked to share "what the Red, White and Blue means to them."

According to P&G, "selected stories will then be transferred to fabric and represented by swatches that together will create both an artistic rendition of a physical American flag and digital representation. Each swatch of fabric will feature the contributor’s photo, name, city, state and a brief description of their story."

The flag’s creation will be documented on Facebook. P&G and Tide will unveil the completed flag in New York’s Bryant Park on July 3. P&G said the flag would also be rendered digitally on its Facebook page.

The 2012 Olympics run July 27-Aug. 12.

USOC has its own flag incentive going, "Raise Our Flag," asking people to donate $12 per stitch for a flag that Team USA will take with it to London. (That effort has inspired donations for nearly 5,000 stitches as of May 2.)

To support the “My Story. Our Flag” project, three athletes will work as Tide brand ambassadors: Lopez Lomong (track & field), Henry Cejudo (wrestling) and Sarah Hammer (cycling).

Lomong, Cejudo and Hammer will appear in all elements of the Tide’s marketing campaign, including TV, print advertising, POP, digital and social media. Each of the athletes have posted videos on the Tide home page sharing what the "Red, White and Blue" means to them.

In addition, limited-edition packaging will commemorate the 2012 Olympic Games on Tide, Tide Boost and Tide plus Febreze Freshness Sport, the latter of which will also feature Lomong on the bottle.

"Tide is proud to be the keepers of the Red, White and Blue and provide a platform for people to share their own personal stories about what being an American means to them,” Alex Keith, GM for P&G Fabric Care North America, said in a statement. “We’re very excited to kick off the 'My Story. Our Flag' project. and wish all of our athletes the very best in London.”

In addition to P&G, worldwide Olympic marketing partners include Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

Back to London 2012

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