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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May022012

P&G's Tide Flies Patriotic Flag, Olympics Marketing Campaign For Team USA

By Barry Janoff

May 2, 2012: There will be many American flags flying in London this summer during the 2012 Olympics, but Procter & Gamble wants to ensure that one special flag is created to support the almost 600 U.S. athletes who will participate in the Games.

As part of its activation as an official marketing partner of the U.S. Olympic Committee and global partner of the International Olympic Committee, P&G has unveiled via its Tide brand a multi-media effort, “My Story. Our Flag.” The campaign directs people to a dedicated Facebook page in which visitors  are asked to share "what the Red, White and Blue means to them."

According to P&G, "selected stories will then be transferred to fabric and represented by swatches that together will create both an artistic rendition of a physical American flag and digital representation. Each swatch of fabric will feature the contributor’s photo, name, city, state and a brief description of their story."

The flag’s creation will be documented on Facebook. P&G and Tide will unveil the completed flag in New York’s Bryant Park on July 3. P&G said the flag would also be rendered digitally on its Facebook page.

The 2012 Olympics run July 27-Aug. 12.

USOC has its own flag incentive going, "Raise Our Flag," asking people to donate $12 per stitch for a flag that Team USA will take with it to London. (That effort has inspired donations for nearly 5,000 stitches as of May 2.)

To support the “My Story. Our Flag” project, three athletes will work as Tide brand ambassadors: Lopez Lomong (track & field), Henry Cejudo (wrestling) and Sarah Hammer (cycling).

Lomong, Cejudo and Hammer will appear in all elements of the Tide’s marketing campaign, including TV, print advertising, POP, digital and social media. Each of the athletes have posted videos on the Tide home page sharing what the "Red, White and Blue" means to them.

In addition, limited-edition packaging will commemorate the 2012 Olympic Games on Tide, Tide Boost and Tide plus Febreze Freshness Sport, the latter of which will also feature Lomong on the bottle.

"Tide is proud to be the keepers of the Red, White and Blue and provide a platform for people to share their own personal stories about what being an American means to them,” Alex Keith, GM for P&G Fabric Care North America, said in a statement. “We’re very excited to kick off the 'My Story. Our Flag' project. and wish all of our athletes the very best in London.”

In addition to P&G, worldwide Olympic marketing partners include Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

Back to London 2012

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