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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct182013

P&G Bringing Big Brands To Support Athletes In The 2014 Sochi Winter Games

By Barry Janoff

October 18, 2013: Tide, Bounty, Gillette, CoverGirl, Swiffer and Duracell are among the brands from Procter & Gamble that will be in play during the 2014 Winter Olympics, including supporting athletes, driving fan awareness and supporting P&G's "Raising An Olympian," "Thank You Mom" and other marketing activations.

P&G has been a global marketing partner of the International Olympic Committee since 2010.

Procter & Gamble Canada has aligned with the Canadian Olympic Committee and the Canadian Paralympic Committee to sponsor 12 Canadian Olympic and Paralympic hopefuls who hope to represent their nation in the 2014 Olympic and Paralympic Winter Games in Sochi.

The athletes include John Tavares (Canadian hockey team and captain for the NHL's New York Islanders), Tessa Bonhomme (member of the Canadian women's 2010 Olympic gold medal winning hockey team), Tessa Virtue (world champion figure skater), Maëlle Ricker (snowboarder) and Charles Hamelin (short track speed skater).

Separately, P&G Canada Procter & Gamble has signed a four-year alliance with Hockey Canada, under which P&G would "support the advancement of hockey in Canada from grassroots to high performance programming."

P&G said that would include sponsorship of such events as the National Women’s Under-18 Championship, World Sledge Hockey Challenge, World Junior A Challenge, World Under-17 Hockey Challenge, TELUS Cup – Canada’s National Midget Championship, Esso Cup – Canada’s National Female Midget Championship and RBC Cup – Canada’s National Junior A Championship.

“These 12 Canadian athletes are some of the best in the world at what they do and their commitment to excellence inspires us,” said Thom Lachman, president for Procter & Gamble Canada, said in a statement. “When a P&G brand supports an athlete we celebrate more than just their performance at sport. We also celebrate their everyday journeys and the amazing moms who helped them along the way.”

“When P&G supports an athlete we celebrate more than their performance. We also celebrate their everyday journeys and the amazing moms who helped them."

Regarding the support of Hockey Canada, Lachman said, “When P&G supports an athlete, we also celebrate their mom because after all, champions aren’t born, they’re raised that way. By joining forces with Hockey Canada, we hope to inspire a new generation of up-and-coming hockey talent and spotlight those who help them achieve the pinnacle of their game – Hockey Moms.”

As the “Proud Sponsor of Hockey Moms,” P&G said it would provide Team Canada with funding and high performance products that "match the strength and grit needed to face the world’s toughest competition on the ice."

As part of its Olympic Games support, P&G said it would unveil new creative in its  “Thank You Mom” campaign, and also use its “Proud Sponsor of Moms"platform to "celebrate around the world for all that they do for their children every day."

The 12 P&G-sponsored Canadian athletes are:

  • Meghan Agosta-Marciano, Ice Hockey
  • Tessa Bonhomme, Ice Hockey
  • Rosalind Groenewoud, Freestyle Skiing
  • Charles Hamelin, Short Track Speed Skating
  • François Hamelin, Short Track Speed Skating
  • Kaillie Humphries, Bobsleigh
  • Scott Moir, Figure Skating
  • Jon Montgomery, Skeleton
  • Maëlle Ricker, Snowboard Cross
  • John Tavares, Ice Hockey
  • Tessa Virtue, Figure Skating
  • Greg Westlake, Sledge Hockey


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