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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan302018

Peyton Manning Becomes A Super Bowl 'Vacation Quarterback' For Universal Parks 

By Barry Janoff

January 30, 2018: Peyton Manning has played in, and won, two Super Bowls, with the Indianapolis Colts (Super Bowl XLI) and the Denver Broncos (Super Bowl 50).

He also has appeared on TV screens as a spokesperson in numerous commercials.

Now he gets to combine the two, starring for Universal Parks & Resorts in a Super Bowl LII spot, “Vacation Quarterback.”

The creative, done in-house, is organic as Universal Parks & Resorts in Hollywood and Orlando is a unit of Comcast NBCUniversal, which is airing the game on Sunday from U.S. Bank in Minneapolis.

The spot is scheduled to air in its full one-minute version during pre-Game and then in a 30-second version at half time.

Support includes Internet and social media.

The placement also puts Universal in front of an anticipated 111 million viewers ahead of its rival, Disney, which does a post-game spot with one of the Big Game’s top players, who answers the question, “You’ve just won the Super Bowl . . . What are you doing next?” by replying, “I’m going to Disney World.”

In the Universal Resorts spot, Manning coaches families on how to take their vacation to the next level at Universal Orlando Resort and Universal Studios Hollywood.

"This is your moment," Manning says as the quarterback of a family starting its day at a Universal theme park. "You are more than a team. You are a family. Now let's get out there and play."

As they roam the area, Manning encourages people to “Push your vacation to 110%.”

On one of the intense roller coasters, he screams, “Fear is never an option.”

The spot is filled with a bevy of football references.

In the Wizarding World of Harry Potter section of the park, he offers, “I really wanted to play Quidditch, but we’re kind of a football family.”

At the Transformers section, an oversize Bot proclaims, “All hail Megatron,” to which Manning replies, “Didn’t you play for Detroit?” referring to former Lions wide receiver Calvin Jones. To which Megatron replies, “The sight of you sickens me.”

At the end of the day, while trying to organize a family photo with the Minions, he yells, “Omaha.”

A voiceover then offers, “The off-season is on. So take your vacation to the next level," with a tag to both the Hollywood and Orlando destinations.

Super Bowl

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