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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May232014

Pete Rose In Bloom, Goes To Bat For Skechers In Multi-Platform Ad Campaign

By Barry Janoff

May 22, 2014: Pete Rose may not be eligible to be elected to the Baseball Hall of Fame, but he has found a spot on Team Skechers.

Skechers has signed Rose to a marketing deal in which he will endorse the brand's Relaxed Fit footwear line. Sketchers said that an ad campaign featuring Rose would  begin in Fall 2014. The company hinted that Rose's infamous personal life would play into the theme.

Financial terms of the alliance were not disclosed.

Rose played from 1963-1986, retiring as MLB's all-time hits leader with 4,256. He also was a member of three World Series winning teams (1975-76 with the Cincinnati Reds, 1980 with the Philadelphia Phillies), was a 17-time All-Star and also holds MLB records in career singles (3.215), at-bats (14,053) and games played (3,562).

Rose also managed the Reds from 1984-89.

In August 1989, then MLB commissioner Bart Giamatti banned Rose from baseball for gambling on the sport. Rose did not publicly admit to gambling on baseball until his autobiography, My Prison Without Bars (2004).

The signing of Rose comes about a week after the brand signed Pro Football Hall of Fame quarterback Joe Namath to an endorsement deal.

“Our Relaxed Fit from Skechers campaign has been so successful because fans love seeing sports icons off the field,” added Michael Greenberg, president of Skechers. “We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety as well. Pete will help drive the message that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”

Skechers said that Rose’s campaign would launch with a TV spot "utilizing the same humorous tone as previous spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban, as well as an upcoming spot with Joe Namath."

"We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety."

The campaign will also include print, outdoor, online and POP through 2015.

“I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” Rose said in a statement. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”

Photo for Skechers: Ezra Shaw/Getty Images

Football Legend Joe Namath Joins Skechers

Skechers Extends Deals With Montana, Cuban

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