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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun092016

Report: Performing Arts Sponsorship, Marketing Deals Nearing $1B Mark

By Barry Janoff

June 9, 2016: Led by Bank of America, Wells Fargo, JPMorgan Chase and Target, sponsorship spend on performing arts is projected to hit a record $970 million in 2016, up more than $30 million from 2015 when the total reached $939 million.

Some 22% of performing arts organizations report a partnership with Bank of America, while 20% report a sponsorship with Wells Fargo, according to the 2016 Performing Arts Sponsorship Report from research and consulting firm IEG, Chicago.

Given its steady growth, sponsorship spend on performing arts could hit or top $1 billion in 2017.

Led by Bank of America and others, financial firms are by far the most active category.

Banks are 11.4 times more likely to be a sponsor than the average of all sponsors in the category, which includes symphony orchestras, theater companies, cultural organizations and visual performing arts venues and groups according to IEG.

Bank of America said that it supports "thousands of organizations, from local, community-based cultural centers to prominent arts institutions," such as the Chicago Symphony Orchestra, Lincoln Center for the Performing Arts, New York's Metropolitan Opera, the Bank of America Arts Showcase at the Providence (RI) Performing Arts Center, and the Bank of America Performing Arts Center in California.

The Bank of America Museums on Us program, now in its 19th year, which offers cardholders free admission to 150 cultural institutions across 101 cities in 33 states on the first full weekend of every month.

According to Rena De Sisto, Bank of America global arts and culture executive, “These cultural institutions help local economies thrive. We’re thrilled to make these unique cultural experiences accessible to our customers for the 19th year.”

Sponsorship spend on performing arts has risen in each of the past five years, from $923 million in 2014, $914 million in 2013 and $891 million in 2012.

By comparison, NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million and the NBA hit $739 million last season, per IEG.

The most active companies behind Bank of America and Wells Fargo are KMPG (11%), U.S. Bank (11%), JPMorgan Chase (11%), PWC (10%), PNC (10%), Target (10%), Northern Trust (9%) and BMO (8%).

Legal services is the second most active category (6.1 times more likely to sponsor the performing arts than the average of all sponsors) followed by consulting services (4.2), insurance (3.5), utilities (3.0), brokerage (2.9), hotels & resorts (2.5), finical services (2.4) and airlines (2).

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