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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun092016

Report: Performing Arts Sponsorship, Marketing Deals Nearing $1B Mark

By Barry Janoff

June 9, 2016: Led by Bank of America, Wells Fargo, JPMorgan Chase and Target, sponsorship spend on performing arts is projected to hit a record $970 million in 2016, up more than $30 million from 2015 when the total reached $939 million.

Some 22% of performing arts organizations report a partnership with Bank of America, while 20% report a sponsorship with Wells Fargo, according to the 2016 Performing Arts Sponsorship Report from research and consulting firm IEG, Chicago.

Given its steady growth, sponsorship spend on performing arts could hit or top $1 billion in 2017.

Led by Bank of America and others, financial firms are by far the most active category.

Banks are 11.4 times more likely to be a sponsor than the average of all sponsors in the category, which includes symphony orchestras, theater companies, cultural organizations and visual performing arts venues and groups according to IEG.

Bank of America said that it supports "thousands of organizations, from local, community-based cultural centers to prominent arts institutions," such as the Chicago Symphony Orchestra, Lincoln Center for the Performing Arts, New York's Metropolitan Opera, the Bank of America Arts Showcase at the Providence (RI) Performing Arts Center, and the Bank of America Performing Arts Center in California.

The Bank of America Museums on Us program, now in its 19th year, which offers cardholders free admission to 150 cultural institutions across 101 cities in 33 states on the first full weekend of every month.

According to Rena De Sisto, Bank of America global arts and culture executive, “These cultural institutions help local economies thrive. We’re thrilled to make these unique cultural experiences accessible to our customers for the 19th year.”

Sponsorship spend on performing arts has risen in each of the past five years, from $923 million in 2014, $914 million in 2013 and $891 million in 2012.

By comparison, NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million and the NBA hit $739 million last season, per IEG.

The most active companies behind Bank of America and Wells Fargo are KMPG (11%), U.S. Bank (11%), JPMorgan Chase (11%), PWC (10%), PNC (10%), Target (10%), Northern Trust (9%) and BMO (8%).

Legal services is the second most active category (6.1 times more likely to sponsor the performing arts than the average of all sponsors) followed by consulting services (4.2), insurance (3.5), utilities (3.0), brokerage (2.9), hotels & resorts (2.5), finical services (2.4) and airlines (2).

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