Top
NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in advertising campaigns (1)

Thursday
Apr032014

Humorous PGA America Campaign Seeks To Reverse The Tiger Woods 'Curse'

By Barry Janoff

April 3, 2014: In light of the fact that Tiger Woods will not play in The Masters due to back surgery and that a major golf association recently released statistics that show a decline in the number of people who play golf, the PGA of America wants you to know that not being perfect is alright by them.

A new campaign, "Perfect Day," depicts people on the golf course with imperfect swings, hitting balls off course, practically living in sand traps and missing what should be "gimme" putts. What they also have in common is that they are enjoying themselves.

"Out here, every day is perfect, even if you're not," intones a voiceover, played out to Dean Martin singing, "Open Up The Door, Let The Good Times In."

"Intimidation is one of the key barriers for participation in golf," Kevin Ring, CMO for PGA of America, said in a statement. "That barrier and the myth that all golfers are 'good' are what we plan to break down through this campaign — with targeted messages that engage golfers and non-golfers."

The effort is aimed toward former and non-golfers and comes on the heels of a report from the National Golf Foundation showing that five million fewer people are now playing golf in the U.S. versus a decade ago, that golf participation among 18-34-year olds has declined 30% during that same period and that in 2013, for the eighth consecutive year, more golf courses closed than were opened in the U.S.

Stats also show that TV viewing is soft when Woods does not participate in an event and that interest in golf wanes among non-core golf fans. Woods said he would miss The Masters this month — and could be out three-four or more months — following surgery.

Although it's new campaign is humorous, the PGA of America is taking the situation seriously. Among other activations, the group has compiled a Task Force "to grown the game through non-traditional means." The Task Force includes world champion skier Bode Miller, former NFL defensive back Melvin Bullitt and Arien Kantarian, former CEO for the U.S. Tennis Assn.

The "Perfect Day" effort also is seeking to reach people using some non-traditional methods. The media buy "will include non-golfer channels targeting consumers identified as likely to pick up the game," according to the PGA of America, including Living Social, Food Network, HGTV, CNN.com, Bleacher Report, Men's Health, Women's Health and Fast Company.

The PGA of America said it would also work with its strategic media partners to get out the message, including SiriusXM, PGA.com, Golf Channel, CBS, NBC, TNT and Golfweek.

Two spots are scheduled to run during the events overseen by the PGA of America, including the Senior PGA Championship presented by KitchenAid, PGA Championship and Ryder Cup. (See "Perfect Day 1" and "Perfect Day 2".)

Support includes Internet and social media.

Media value for the campaign was put at $6 million, according to the PGA of America. Lead agency is Ammirati, NY.

The campaign comes with a call to action, encouraging people to "get in the game with five lessons starting at $99 at GetGolfReady.com, a player development program endorsed by the golf industry and operated by the PGA. of America.

"The campaign is based on a simple consumer truth: golf is intimidating to new players," Kristen Rumble, vp-account services and partner at Ammirati, said in a statement. "We are chipping away at that intimidation by showing real players enjoying real golf moments, perfect or otherwise, while still having fun. By showing golf through this honest lens, more people will be compelled to pick up the sport."

"The myth that all golfers are 'good' [is] what we plan to break down through this campaign, with targeted messages that engage golfers and non-golfers."

According to Kevin Ring, "Ultimately, we want all players to get past the fear and to realize that no matter your skill level, golf is an activity that truly anyone can enjoy."

PGA of America marketing partners include PepsiCo (Aquafina, Gatorade, Pepsi), KitchenAid, Belvedere, OfficeMax, Moet & Chandon, Lipton Tea and Westin.

PGA of America, based in Palm Beach Gardens, Fla., is comprised of some 27,000 men and women who are involved with golf as pros, coaches, teachers and other aspects.

PGA of America Launches Task Force To Reverse Downward Trend

Back to Home Page