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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr032014

Humorous PGA America Campaign Seeks To Reverse The Tiger Woods 'Curse'

By Barry Janoff

April 3, 2014: In light of the fact that Tiger Woods will not play in The Masters due to back surgery and that a major golf association recently released statistics that show a decline in the number of people who play golf, the PGA of America wants you to know that not being perfect is alright by them.

A new campaign, "Perfect Day," depicts people on the golf course with imperfect swings, hitting balls off course, practically living in sand traps and missing what should be "gimme" putts. What they also have in common is that they are enjoying themselves.

"Out here, every day is perfect, even if you're not," intones a voiceover, played out to Dean Martin singing, "Open Up The Door, Let The Good Times In."

"Intimidation is one of the key barriers for participation in golf," Kevin Ring, CMO for PGA of America, said in a statement. "That barrier and the myth that all golfers are 'good' are what we plan to break down through this campaign — with targeted messages that engage golfers and non-golfers."

The effort is aimed toward former and non-golfers and comes on the heels of a report from the National Golf Foundation showing that five million fewer people are now playing golf in the U.S. versus a decade ago, that golf participation among 18-34-year olds has declined 30% during that same period and that in 2013, for the eighth consecutive year, more golf courses closed than were opened in the U.S.

Stats also show that TV viewing is soft when Woods does not participate in an event and that interest in golf wanes among non-core golf fans. Woods said he would miss The Masters this month — and could be out three-four or more months — following surgery.

Although it's new campaign is humorous, the PGA of America is taking the situation seriously. Among other activations, the group has compiled a Task Force "to grown the game through non-traditional means." The Task Force includes world champion skier Bode Miller, former NFL defensive back Melvin Bullitt and Arien Kantarian, former CEO for the U.S. Tennis Assn.

The "Perfect Day" effort also is seeking to reach people using some non-traditional methods. The media buy "will include non-golfer channels targeting consumers identified as likely to pick up the game," according to the PGA of America, including Living Social, Food Network, HGTV, CNN.com, Bleacher Report, Men's Health, Women's Health and Fast Company.

The PGA of America said it would also work with its strategic media partners to get out the message, including SiriusXM, PGA.com, Golf Channel, CBS, NBC, TNT and Golfweek.

Two spots are scheduled to run during the events overseen by the PGA of America, including the Senior PGA Championship presented by KitchenAid, PGA Championship and Ryder Cup. (See "Perfect Day 1" and "Perfect Day 2".)

Support includes Internet and social media.

Media value for the campaign was put at $6 million, according to the PGA of America. Lead agency is Ammirati, NY.

The campaign comes with a call to action, encouraging people to "get in the game with five lessons starting at $99 at GetGolfReady.com, a player development program endorsed by the golf industry and operated by the PGA. of America.

"The campaign is based on a simple consumer truth: golf is intimidating to new players," Kristen Rumble, vp-account services and partner at Ammirati, said in a statement. "We are chipping away at that intimidation by showing real players enjoying real golf moments, perfect or otherwise, while still having fun. By showing golf through this honest lens, more people will be compelled to pick up the sport."

"The myth that all golfers are 'good' [is] what we plan to break down through this campaign, with targeted messages that engage golfers and non-golfers."

According to Kevin Ring, "Ultimately, we want all players to get past the fear and to realize that no matter your skill level, golf is an activity that truly anyone can enjoy."

PGA of America marketing partners include PepsiCo (Aquafina, Gatorade, Pepsi), KitchenAid, Belvedere, OfficeMax, Moet & Chandon, Lipton Tea and Westin.

PGA of America, based in Palm Beach Gardens, Fla., is comprised of some 27,000 men and women who are involved with golf as pros, coaches, teachers and other aspects.

PGA of America Launches Task Force To Reverse Downward Trend

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