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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr032014

Humorous PGA America Campaign Seeks To Reverse The Tiger Woods 'Curse'

By Barry Janoff

April 3, 2014: In light of the fact that Tiger Woods will not play in The Masters due to back surgery and that a major golf association recently released statistics that show a decline in the number of people who play golf, the PGA of America wants you to know that not being perfect is alright by them.

A new campaign, "Perfect Day," depicts people on the golf course with imperfect swings, hitting balls off course, practically living in sand traps and missing what should be "gimme" putts. What they also have in common is that they are enjoying themselves.

"Out here, every day is perfect, even if you're not," intones a voiceover, played out to Dean Martin singing, "Open Up The Door, Let The Good Times In."

"Intimidation is one of the key barriers for participation in golf," Kevin Ring, CMO for PGA of America, said in a statement. "That barrier and the myth that all golfers are 'good' are what we plan to break down through this campaign — with targeted messages that engage golfers and non-golfers."

The effort is aimed toward former and non-golfers and comes on the heels of a report from the National Golf Foundation showing that five million fewer people are now playing golf in the U.S. versus a decade ago, that golf participation among 18-34-year olds has declined 30% during that same period and that in 2013, for the eighth consecutive year, more golf courses closed than were opened in the U.S.

Stats also show that TV viewing is soft when Woods does not participate in an event and that interest in golf wanes among non-core golf fans. Woods said he would miss The Masters this month — and could be out three-four or more months — following surgery.

Although it's new campaign is humorous, the PGA of America is taking the situation seriously. Among other activations, the group has compiled a Task Force "to grown the game through non-traditional means." The Task Force includes world champion skier Bode Miller, former NFL defensive back Melvin Bullitt and Arien Kantarian, former CEO for the U.S. Tennis Assn.

The "Perfect Day" effort also is seeking to reach people using some non-traditional methods. The media buy "will include non-golfer channels targeting consumers identified as likely to pick up the game," according to the PGA of America, including Living Social, Food Network, HGTV, CNN.com, Bleacher Report, Men's Health, Women's Health and Fast Company.

The PGA of America said it would also work with its strategic media partners to get out the message, including SiriusXM, PGA.com, Golf Channel, CBS, NBC, TNT and Golfweek.

Two spots are scheduled to run during the events overseen by the PGA of America, including the Senior PGA Championship presented by KitchenAid, PGA Championship and Ryder Cup. (See "Perfect Day 1" and "Perfect Day 2".)

Support includes Internet and social media.

Media value for the campaign was put at $6 million, according to the PGA of America. Lead agency is Ammirati, NY.

The campaign comes with a call to action, encouraging people to "get in the game with five lessons starting at $99 at GetGolfReady.com, a player development program endorsed by the golf industry and operated by the PGA. of America.

"The campaign is based on a simple consumer truth: golf is intimidating to new players," Kristen Rumble, vp-account services and partner at Ammirati, said in a statement. "We are chipping away at that intimidation by showing real players enjoying real golf moments, perfect or otherwise, while still having fun. By showing golf through this honest lens, more people will be compelled to pick up the sport."

"The myth that all golfers are 'good' [is] what we plan to break down through this campaign, with targeted messages that engage golfers and non-golfers."

According to Kevin Ring, "Ultimately, we want all players to get past the fear and to realize that no matter your skill level, golf is an activity that truly anyone can enjoy."

PGA of America marketing partners include PepsiCo (Aquafina, Gatorade, Pepsi), KitchenAid, Belvedere, OfficeMax, Moet & Chandon, Lipton Tea and Westin.

PGA of America, based in Palm Beach Gardens, Fla., is comprised of some 27,000 men and women who are involved with golf as pros, coaches, teachers and other aspects.

PGA of America Launches Task Force To Reverse Downward Trend

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