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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan122010

Soft Drink Giant Not Forsaking Football Despite Passing On Super Bowl TV

January 12, 2010: PepsiCo has decided not to advertise its namesake drink during Super Bowl XLIV, choosing instead to focus on such sibling brands as Doritos. But Pepsi, which is the official soft drink partner of the NFL, has not forgotten its sports alliances and is activating behind the limited return of Pepsi Throwback and carving marketing space for its primary brand during such major events as the NFL playoffs and Super Bowl, Winter Olympics, Nascar and NBA All-Star Game.

The first Throwback limited release, which also includes Mountain Dew, was this past summer. The new release came with more marketing with an even more retro-design than the initial products. Pepsi Throwback, "made with real sugar" and available in stores now through Feb. 22, was title sponsor for the Pepsi Throwback Bridge Show on NBC on Jan. 9, which was the lead-out from the New York Jets-Cincinnati Bengals wild card game and the lead-in to the Philadelphia Eagles-Dallas Cowboys game. The product's limited release coincides with the NFL's 50th anniversary celebration of the American Football League with such support as throwback jerseys, and has been featured in spots during playoff games juxtaposing AFL teams in their past and present incarnations played out to Bob Dylan's "Forever Young."

Pepsi had run ads during telecasts since Super Bowl XXI in 1987. PepsiCo spent almost $142 million from 1999-2008 for Super Bowl ads and about $33 million last February during Super Bowl XLIII on TV spots for Pepsi Max, Gatorade, SoBe, Doritos and Cheetos, according to market research firm TNS Media Intelligence.

Despite the absence of Super Bowl spots for Pepsi, the brand said it would have a strong presence in South Florida during the period when both the Pro Bowl (Jan. 31) and Super Bowl XLIV will be played at Dolphin Stadium, where Pepsi took over pouring rights from Coca-Cola in 2007.

The Pepsi-sponsored NFL Rookie of the Year award will be presented on Feb. 4 in the Miami area. Among the week's schedule, Pepsi is a sponsor of the Taste of the NFL event on Feb. 6; will be title sponsor of the Super Bowl Fan Jam, a free, outdoor live concert and fireworks display on the beach adjacent to the Sheraton Ft. Lauderdale Beach Hotel on Feb. 4 and the Pepsi Musica Fan Jam on Feb. 5. Rihanna is among those scheduled to perform on Feb. 4, with the concert to be televised on VH1; Nelly Furtado is scheduled to headline on Feb. 5, which will be taped for airing the next night on Telemundo.

In addition, Pepsi will offer refreshments at NFL's Game Day Fan Plaza, a fan-centric gathering of league sponsors, interactive events and music adjacent to Dolphin Stadium during both the Pro Bowl and Super Bowl. Siblings Gatorade and Doritos are also among the brands that will be on hand. The event is replacing the long-standing NFL Experience.

Plenty of Pepsi Throwback will be available at these and other events during Pro Bowl-Super Bowl week. But the majority of attention will be given to Pepsi's Project Refresh, through which PepsiCo said it would provide "millions of dollars for ideas to funds that will refresh the world - your ideas." Starting Jan. 13, people are being encouraged to submit ideas in such areas as health and fitness, arts and culture, food and shelter, the planet, neighborhoods." Beginning Feb. 1, visitors to the Web site then will be asked to decide which ideas get funded. Grants range from $5,000 (up to ten per month) to $250,000 (up to two per month). Full details here.

Pepsi will cover South Florida with such marketing as, "Could a soda really make the world a better place?" and encourage fans and consumers to visit the dedicated Web site to place their votes.

Pepsi replaced Coca-Cola as the NFL's official soft drink in 2002, ending Coke's 22-year reign. However, Coke will have TV spots on CBS during Super Bowl XLIV. And the soft drink rivals will go head-to-head in such upcoming major sports events as the Winter Olympics in Vancouver, where Coca-Cola is an official worldwide partner of the International Olympic Committee, the U.S. Olympic Committee and the 2010 Games, but Pepsi has established its presence via such activation as sponsoring Hockey Canada and running TV spots during pre-Olympic events; and Nascar, where Coke has official soft drink status but Pepsi has a strong presence via such events as the Pepsi 400 and driver activations.

The fight also will spill over to the NBA. Coca-Cola's Sprite is the official soft drink of the league, but Pepsi has pouring rights at the new Cowboys Stadium, where the NBA will play its All-Star Game on Feb. 14, in a deal that runs through 2015. The NBA has encountered this before: In 2005, the All-Star Game was played in Denver at the Pepsi Center, and Coke products were not allowed to be sold or displayed during events. So expect Pepsi Throwback to get a big push as it closes in on the last week of its current lifespan.

NFL Unveils Plans For Pro Bowl/Super Bowl Fan Plaza

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