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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul262012

Pepsi Goes The Whole Ten Years, Returns To Super Bowl Halftime Show

By Barry Janoff

July 24, 2012: Pepsi said it has signed a multi-year deal to become the title sponsor of the Super Bowl halftime show, beginning with Super Bowl XLVII, to be played at the Mercedes-Benz Superdome in New Orleans on Feb. 3.

Pepsi takes over from Bridgestone, which has sponsored the last five halftime shows. Pepsi last sponsored the halftime show at Super Bowl XLI.

PepsiCo is an official marketing partner of the NFL via brands including Pepsi, Gatorade, Doritos, Quaker and Tropicana.

After New Orleans, Super Bowl XLVIII will be held at MetLife Stadium in New Jersey and Super Bowl XLIX will be held at the University of Phoenix Stadium. The site for the NFL's historic Super Bowl L has not yet been determined.

Madonna's performance during the halftime show at Super Bowl XLVI this past February attracted a record 114 million viewers, according to NBC, which broadcast the game and halftime festivities. The talent for Super Bowl XLVII has not yet been named.

"Pepsi's deep-rooted heritage with the Super Bowl and with music truly makes this relationship a natural fit," Adam Harter, vp-consumer engagement for PepsiCo Beverages, said in a statement. "As the most watched and highly-anticipated entertainment event of the year, the Super Bowl halftime show is right at the heart of sports and music. We are excited to provide a fully integrated fan engagement experience for NFL and Pepsi fans."

Bridgestone recently renewed its deal as the official tire of the NFL, with plans to extend into the NFL Draft and other segments, but elected not to remain Super Bowl halftime sponsor. Bridgestone said it would continue to have a presence during the Super Bowl via TV ads and other activation.

The 2012 season will be Pepsi's 11th as the NFL's official soft drink and presenting sponsor of the NFL Rookie of the Week and Rookie of the Year awards. Pepsi also has 16 NFL team deals in place, including a partnership with the Pittsburgh Steelers that was unveiled on Monday.

PepsiCo said that this deal "marks an important extension of Pepsi's 'Live for Now' campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture."

"On Super Bowl Sunday, the Big Game is at the center of the pop culture conversation," said Harter. "This is the perfect opportunity to inspire and invite Pepsi fans to Live for Now."

In addition to running ads during the Super Bowl broadcast on CBS, Pepsi said it would support through print, and radio advertisement, in-store retail activations, digital social media such as Twitter and Facebook and consumer engagement programs. PepsiCo said that other brands would also be part of the Super Bowl.

"As the most watched and highly-anticipated entertainment event of the year, the Super Bowl halftime show is right at the heart of sports and music."

"We are pleased to expand our relationship with Pepsi to include the Super Bowl halftime show," Keith Turner, the NFL's svp-sponsorship and media sales, said of Pepsi's decision. "The NFL and Pepsi have a history of bringing fans closer to the game through music.  We look forward to working with Pepsi to develop new and innovative ways to engage our fans starting with the Super Bowl XLVII halftime show in New Orleans."

Previous Super Bowl halftime sponsors have included E*Trade, Oscar Mayer, Walt Disney World, Progressive, AOL, AT&T, Ameriquest and Sprint.

Bridgestone Redoes NFL Deal, Leaves Halftime Behind

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