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• NFL and Rovio Entertainment are enabling people to play the popular Angry Birds 2 and Angry Birds Evolution games with a Super Bowl LII twist. Within Angry Birds 2, mobile gamers and football fans can outfit their flocks with a choice of any of the 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game levels as well as in-game competitions.

& GM men’s team, passed away in his sleep at home Sunday morning. "We are beyond shocked & profoundly saddened," said Pat Kelleher, exec-dir for

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Reserves

• LaMarcus Aldridge (San Antonio)
• Bradley Beal (Washington)
• Jimmy Butler (Minnesota)
• Draymond Green (Golden State)
• Al Horford (Boston)
• Damian Lillard (Portland)
• Kevin Love (Cleveland)
• Kyle Lowry (Toronto)
• Victor Oladipo (Indiana)
• Kristaps Porzingis (New York)
• Klay Thompson (Golden State)
• Karl-Anthony Towns (Minnesota)
• John Wall (Washington)
• Russell Westbrook (Oklahoma City)

The All-Star teams will still feature 12 players from each conference, but the captains — LeBron James and Stephen Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr022014

PepsiCo Extends Its Alliance With MLB, Adds Brands, Harper To Marketing Mix

By Barry Janoff

April 2, 2014: PepsiCo, which has been an official partner of Major League Baseball for more than 15 years, said it has signed a multi-year pact to extend and enhance its relationship with MLB.

As part of the sponsorship, PepsiCo maintains "exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos."

In addition, PepsiCo said it has alliances with more than half of the MLB teams and has more than a dozen MLB athletes as marketing endorsers.

PepsiCo brands named as official MLB sponsors include Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack and Lay's. Financial terms were not disclosed.

PepsiCo said it would continue to "create local and national MLB fan marketing programs, integrate into the league's TV assets, work with the league's mobile and digital properties through its long-standing partnership with MLB Advanced Media, produce retail promotional opportunities with its customers and activate at marquee MLB events" such as the All-Star Game and World Series.

"MLB is a terrific PepsiCo partner and provides a strong platform to activate our food and beverage brands in ways that benefit the League, our retail customers and baseball fans across the country," Jennifer Storms, svp-global sports marketing for PepsiCo, said in a statement "Opening Day marks the start of a busy selling season for many PepsiCo brands and we're delighted to continue our relationship with one of the world's most iconic sports properties."

Included in new marketing will be a campaign from Gatorade to support the launch of its Fierce subline starring Bryce Harper of the Washington Nationals, who has just signed as a brand endorser.

Pepsi will unveil "For the Thrill of the Game"  under its umbrella "Live for Now" campaign, which will focus on the "excitement and passion" that baseball fans have for the game. Aquafina will add to its destination as the "official water of Major League Baseball" by becoming the "official sponsor of the Seventh Inning Stretch," with support that includes on-package promotions.

Frito-Lay brands, including Lay's, Cracker Jack and Frito-Lay Sunflower Seeds will have sampling and other promotional efforts throughout the season. Frito-Lay will also develop team specific POP displays in select markets where it has a team sponsorship, according to the company.

According to Tim Brosnan, evp-business for MLB, "PepsiCo has been a tremendous supporter of Major League Baseball for nearly two decades. PepsiCo will enhance the fan experience at the ballpark and at retail with promotions across its food and beverage portfolio. As one of baseball's great rising stars, Bryce Harper is a perfect selection by Gatorade as a brand endorser."

"PepsiCo will enhance the fan experience at the ballpark and at retail with promotions across its food and beverage portfolio."

The push comes on the heels of what PepsiCo called the launch of the "biggest worldwide, integrated marketing campaign" for its Global Snacks Group. The Lay's brand push stars soccer icon Lionel Messi and will lead to the FIFA World Cup in June-July (for which rival Coca-Cola is an official marketing partner). Elements include TV, out-of-home, POP, Internet, social media and packaging with Messi's image. (See the full spot here.)

“We are proud to deliver the first-ever global equity integrated marketing campaign for Lay’s using the universally beloved game of football as our backdrop,”  Lorraine Chow Hansen, president, PepsiCo Global Snacks Group, said in a statement.

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