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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr022014

PepsiCo Extends Its Alliance With MLB, Adds Brands, Harper To Marketing Mix

By Barry Janoff

April 2, 2014: PepsiCo, which has been an official partner of Major League Baseball for more than 15 years, said it has signed a multi-year pact to extend and enhance its relationship with MLB.

As part of the sponsorship, PepsiCo maintains "exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos."

In addition, PepsiCo said it has alliances with more than half of the MLB teams and has more than a dozen MLB athletes as marketing endorsers.

PepsiCo brands named as official MLB sponsors include Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack and Lay's. Financial terms were not disclosed.

PepsiCo said it would continue to "create local and national MLB fan marketing programs, integrate into the league's TV assets, work with the league's mobile and digital properties through its long-standing partnership with MLB Advanced Media, produce retail promotional opportunities with its customers and activate at marquee MLB events" such as the All-Star Game and World Series.

"MLB is a terrific PepsiCo partner and provides a strong platform to activate our food and beverage brands in ways that benefit the League, our retail customers and baseball fans across the country," Jennifer Storms, svp-global sports marketing for PepsiCo, said in a statement "Opening Day marks the start of a busy selling season for many PepsiCo brands and we're delighted to continue our relationship with one of the world's most iconic sports properties."

Included in new marketing will be a campaign from Gatorade to support the launch of its Fierce subline starring Bryce Harper of the Washington Nationals, who has just signed as a brand endorser.

Pepsi will unveil "For the Thrill of the Game"  under its umbrella "Live for Now" campaign, which will focus on the "excitement and passion" that baseball fans have for the game. Aquafina will add to its destination as the "official water of Major League Baseball" by becoming the "official sponsor of the Seventh Inning Stretch," with support that includes on-package promotions.

Frito-Lay brands, including Lay's, Cracker Jack and Frito-Lay Sunflower Seeds will have sampling and other promotional efforts throughout the season. Frito-Lay will also develop team specific POP displays in select markets where it has a team sponsorship, according to the company.

According to Tim Brosnan, evp-business for MLB, "PepsiCo has been a tremendous supporter of Major League Baseball for nearly two decades. PepsiCo will enhance the fan experience at the ballpark and at retail with promotions across its food and beverage portfolio. As one of baseball's great rising stars, Bryce Harper is a perfect selection by Gatorade as a brand endorser."

"PepsiCo will enhance the fan experience at the ballpark and at retail with promotions across its food and beverage portfolio."

The push comes on the heels of what PepsiCo called the launch of the "biggest worldwide, integrated marketing campaign" for its Global Snacks Group. The Lay's brand push stars soccer icon Lionel Messi and will lead to the FIFA World Cup in June-July (for which rival Coca-Cola is an official marketing partner). Elements include TV, out-of-home, POP, Internet, social media and packaging with Messi's image. (See the full spot here.)

“We are proud to deliver the first-ever global equity integrated marketing campaign for Lay’s using the universally beloved game of football as our backdrop,”  Lorraine Chow Hansen, president, PepsiCo Global Snacks Group, said in a statement.

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