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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr132015

Spin The Bottle: Pepsi Replacing Coca-Cola In NBA, Coke Takes Pepsi's MLS Spot

By Barry Janoff

April 13, 2015: For much of the past quarter-century, Gatorade has implored people to "Be Like Mike."

Parent company PepsiCo is giving more people the opportunity to do just that, signing a deal making its brands the official foods and beverages of the NBA, the WNBA, the Development League and USA Basketball.

Financial terms of the five-year deal, which begins following the current NBA season, were not shared.

PepsiCo replaces rival Coca-Cola, which has been an NBA sponsor since 1986.

PepsiCo is now an official partner of the NBA (and about a dozen of its teams), MLB, NFL and NHL, in addition to PGA of America, plus naming rights to Pepsi Center, home of the NBA's Denver Nuggets and NHL's Colorado Avalanche.

In a separate deal, Coca-Cola has signed a sponsorship deal to replace Pepsi as the official beverage of Major League Soccer. Pepsi had been partnered with MLS since 1996, the league's first season.

Gatorade has been an official NBA marketing partner since 1984, the league's longest such deal.

"We are absolutely thrilled to finally be announcing this partnership," NBA commissioner Adam Silver said during a media conference today in New York. "Because of Gatorade, we have a lot of time to cultivate this relationship. Activation worldwide will be the most importing aspect."

According to PepsiCo chairman and CEO Indra Nooyi, this alliance began with a conversation between Silver and her several years ago when Silver asked how the NBA could become as involved as the NFL and MLB with the company's portfolio of brands.

Taking a parting shot at Coca-Cola, commissioner Silver said, "Pepsi can do things no other brand in the category can offer. This will be a first-class partnership."

In a statement, Coca-Cola said that the company has "committed an incremental $1 billion toward its brands over the next three years, and with this commitment comes the need to focus on the most effective and efficient investments to maximize brand growth. The company will continue to have a strong presence with basketball culture and through our relationships with iconic players.”

Cola-Cola has endorsement deals with LeBron James and Derrick Rose. The company Coca-Cola also is an official partner with the NCAA, IOC/USOC, FIFA and Nascar, in addition to its new deal with MLS.

PepsiCo has deals that include Kyrie Irving (who plays Uncle Drew in Pepsi commercials) and Russell Westbrook (Mountain Dew Kickstart). Pepsi ambassadors also include Serena Williams, Usain Bolt, Dale Earnhardt Jr. and musician Usher.

Mountain Dew will beginning with the 2016 All-Star Game be title sponsor for the Slam Dunk event, taking over from Sprite. The brand also will play a "lead and significant role" in expanding the NBA's 3-on-3 competition that will re-launch with six U.S. cities and marketing and other activations in the U.S. and China.

A new "Do the Dew" campaign, the brand's first global effort, includes support of Fast & Furious and We Are Blood skateboarding lifestyle film from Mountain Dew Green Label Films, as well as support of Florida Georgia Line's "Anything Goes Tour" this year. Dew's lead agency in BBDO, NY.

"This is an especially thrilling day for us," PepsiCo's Nooyi said at the media conference in New York. "Gatorade is woven into the fabric of the game. Now, we are looking forward to bringing our brand portfolio to the NBA, led by Mountain Dew."

In addition to Gatorade and Mountain Dew, PepsiCo said that the new partnership would also see activation from brands including Aquafina, Brisk, Doritos and Ruffles.

The new alliance will also involve PepsiCo company partner Tingyi, China's largest soda producer, to use the league's portfolio of assets in that nation.

"There are 300 million NBA fans in China," Nooyi said of the company's target audience there. "We are just getting started. This is very exciting."

"Gatorade is woven into the fabric of the game. Now, we are looking forward to bringing our brand portfolio to the NBA, led by Mountain Dew."

Echoed Silver, "We're honored to partner with PepsiCo — a company with a terrific global vision and a reputation for engaging with premium sports and entertainment programming. For the NBA, a comprehensive food and beverage company like PepsiCo offers endless opportunities for collaboration.  We can't wait to get started."

Regarding its new alliance in soccer, Coca-Cola said that its multi-year partnership with the U.S. Soccer Federation and MLS will "help bring soccer to new heights in the United States."

The deal also includes a renewal of the company’s current partnership with the Mexican National Team’s U.S. Tour.

Coca-Cola will be the official beverage partner across the non-alcoholic beverage category for U.S. Soccer and the Mexican National Team’s U.S. Tour. The exclusive alliance with MLS will include the carbonated beverage and water categories.

Coca-Cola has been a global partner of the FIFA World Cup since 1974.

“Coca-Cola and the beautiful game have always been associated with each other — whether at a global or local level," Ivan Pollard, svp-investment, connections and assets for Coca-Cola North America, said in a statement."With this new partnership, we are committed to growing soccer here in the U.S. and using the power of our brands to engage and refresh fans at every level of the sport."

According to Kathy Carter, president for Soccer United Marketing, the licensing and marketing arm of MLS, “The sport of soccer is on the rise like never before, and adding Coca-Cola as a key strategic partner speaks to the continued progress we are making to become a dominant Soccer Nation."

PHOTOS COURTESY NBA

Pepsi's Mountain Dew Gets Fast, Furious In First Global Campaign

Mountain Dew Kickstarts Activation With Russell Westbrook

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