Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jul242018

PepsiCo Ready To Play The Garden, Replacing Coke As Official Signature Partner

By Barry Janoff

July 24, 2018: The company that is home to such famous stars as Britney Spears, Aaron Judge and Michael Jackson (estate) has joined forces with the ‘World’s Most Famous Arena” and a roster of its teams, siblings and stars.

The Madison Square Garden Company has signed what it called a multifaceted partnership with PepsiCo, naming the beverage and food company one of Madison Square Garden Company’s official signature marketing partners.

The PepsiCo deal, which begins Sept. 1, makes PepsiCo the exclusive non-alcoholic beverage and salty snack partner across various MSG properties.

Lead brands will be Pepsi and Mtn Dew.

The deal marks the end of Madison Square Garden Company’s alliance with Coca-Cola, which began in 1910.

Financial terms were not released.

"We're honored to join the MSG family and partner with this truly extraordinary organization," Indra Nooyi, chairman and CEO for PepsiCo, said during a media event in The Garden.

"This historic partnership brings two iconic New York companies together and builds on PepsiCo's strong presence in New York City (including its deal with Judge of the New York Yankees) and beyond. We look forward to collaborating throughout all MSG properties to bring consumers once-in-a-lifetime opportunities and to redefining fan experiences across music, sports, entertainment and gaming."

PepsiCo's exclusive marketing rights to MSG properties will include mobile, TV and digital assets, in-venue signage, as well as the right to create retail promotional opportunities at external points of sale.

Among the properties with which PepsiCo will become involved are Madison Square Garden (home to the NBA’s Knicks and NHL’s Rangers), the Hulu Theater at Madison Square Garden, Radio City Music Hall, New York’s Beacon Theatre; the Forum in Inglewood, Calif.; The Chicago Theatre; and select TAO Group entertainment dining and nightlife venues.

PepsiCo also will become an official partner of MSG sports franchises the Knicks, Rangers and Westchester Knicks (G-League); the Christmas Spectacular Starring the Radio City Rockettes; and Counter Logic Gaming, a North American eSports organization.

The Knicks are the most valuable franchise in the NBA, and No. 7 in the world, at $3.6 billion, according to Forbes.

The WNBA’s New York Liberty were not included as Madison Square Garden Company is seeking a new owner for the franchise.

Under terms of the alliance, all of MSG's venues will feature PepsiCo's vast portfolio of popular food and beverage options, including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew, Mtn Dew Kickstart, Gatorade, Lay's, Doritos, Cheetos, Smartfood, Aquafina, bubly, LIFEWTR, Lipton and Pure Leaf iced teas, Naked Juice, KeVita and SunChips.

The Madison Square Garden Arena will showcase many of PepsiCo's newest product innovations, including culinary inspired offerings featuring Frito-Lay products.

PepsiCo said the partnership's lead brands, Pepsi and Mtn Dew, would “create high-profile consumer activations and once-in-a-lifetime sports, music and entertainment experiences for fans, including unique integrations with the New York Knicks, the New York Rangers and the Christmas Spectacular Starring the Radio City Rockettes."

In addition, PepsiCo will have a strong presence on MSG Networks across live game coverage of the Knicks and the Rangers, as well as other programming and content.

"This historic partnership brings two iconic New York companies together and builds on PepsiCo's strong presence in New York City and beyond."

The eighth floor concourse of Madison Square Garden will become the Pepsi Concourse, including a Pepsi Fan Deck.

"We are pleased to welcome PepsiCo to the Madison Square Garden Company," James Dolan, executive chairman and CEO for The Madison Square Garden Company, said during the media event.

"Both MSG and PepsiCo have built a collection of world-renowned brands, and have a passion for bringing people together through unforgettable live experiences. We are confident that this partnership will benefit our customers, as well as both our businesses."

Other Madison Square Garden Company signature marketing partners include JPMorgan Chase, Delta Air Lines, Squarespace, Anheuser-Busch InBev, DraftKings, Kia Motors, Lexus and SAP.

Back to Home Page