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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb182014

In FIFA World Cup Ambush Marketing, Pepsi Employs Messi, Other Big Men On Canvas

By Barry Janoff

February 18, 2014: Pepsi continues to build its ambush-marketing campaign for the FIFA World Cup with a series of commissioned paintings depicting some of the top players in the world.

"The Art of Football" features Leo Messi, (pictured right) Robin van Persie, Jack Wilshere, David Luiz (pictured below), Sergio Aguero and Sergio Ramos.

Rival Coca-Cola has had stadium advertising at every FIFA World Cup since 1950, has had a working relationship with FIFA since 1974 and became an official FIFA partner in 1978, according to the company.

As a non-official partner, Pepsi does not have access to FIFA and World Cup logos and other official World Cup-related marketing elements. As a counter-measure, Pepsi has signed 18 players to participate in global marketing activations leading up to and then during the FIFA World Cup in Brazil in June-July.

Led by Messi, arguably regarded as the No. 1 soccer player in the world, the roster includes Clint Dempsey (U.S.), Agüero (Argentina), Wilshere (Great Britain), Luiz (Brazil), van Persie (Netherlands), Ramos (Spain), Juan Guillermo Cuadrado (Colombia), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

"There is an instinctive connection between artists and footballers in their energy, passion and creativity – whether it's on a canvas or a pitch," Kristin Patrick, Pepsi global CMO, PepsiCo, said in a statement. "We were passionate about creating a visual language that brought the energy and movement of football to life in powerful, unique pieces of art showcasing our players in the spirit of now. These are the hero images of this year's global Pepsi football campaign and wonderfully capture our Live for Now brand ethos."

The work combines the photography of Danny Clinch and the artistry of Hattie Stewart, Jaz, Ricardo AKN, Zosen, Merijn Hos and Ever.

Under a year-long umbrella "Pepsi Football "campaign, the 18 players will star in a global TV spot to be released to coincide with the FIFA World Cup and will be integrated into social media, music, art, and digital activations. Limited-edition packaging featuring many of the players will hit retail in March, according to Pepsi.

"Pepsi has had a tremendous relationship with football, going back nearly 15 years," said Patrick. "We’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch."

Pepsi Kicking Coke In Soccer Ball's With Ambush Marketing

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