Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb182014

In FIFA World Cup Ambush Marketing, Pepsi Employs Messi, Other Big Men On Canvas

By Barry Janoff

February 18, 2014: Pepsi continues to build its ambush-marketing campaign for the FIFA World Cup with a series of commissioned paintings depicting some of the top players in the world.

"The Art of Football" features Leo Messi, (pictured right) Robin van Persie, Jack Wilshere, David Luiz (pictured below), Sergio Aguero and Sergio Ramos.

Rival Coca-Cola has had stadium advertising at every FIFA World Cup since 1950, has had a working relationship with FIFA since 1974 and became an official FIFA partner in 1978, according to the company.

As a non-official partner, Pepsi does not have access to FIFA and World Cup logos and other official World Cup-related marketing elements. As a counter-measure, Pepsi has signed 18 players to participate in global marketing activations leading up to and then during the FIFA World Cup in Brazil in June-July.

Led by Messi, arguably regarded as the No. 1 soccer player in the world, the roster includes Clint Dempsey (U.S.), Agüero (Argentina), Wilshere (Great Britain), Luiz (Brazil), van Persie (Netherlands), Ramos (Spain), Juan Guillermo Cuadrado (Colombia), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

"There is an instinctive connection between artists and footballers in their energy, passion and creativity – whether it's on a canvas or a pitch," Kristin Patrick, Pepsi global CMO, PepsiCo, said in a statement. "We were passionate about creating a visual language that brought the energy and movement of football to life in powerful, unique pieces of art showcasing our players in the spirit of now. These are the hero images of this year's global Pepsi football campaign and wonderfully capture our Live for Now brand ethos."

The work combines the photography of Danny Clinch and the artistry of Hattie Stewart, Jaz, Ricardo AKN, Zosen, Merijn Hos and Ever.

Under a year-long umbrella "Pepsi Football "campaign, the 18 players will star in a global TV spot to be released to coincide with the FIFA World Cup and will be integrated into social media, music, art, and digital activations. Limited-edition packaging featuring many of the players will hit retail in March, according to Pepsi.

"Pepsi has had a tremendous relationship with football, going back nearly 15 years," said Patrick. "We’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch."

Pepsi Kicking Coke In Soccer Ball's With Ambush Marketing

Back to World Cup 2014

Back to Home Page