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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb172017

At NBA All-Star Game, Pepsi Making Much Ado About Uncle Drew (aka Kyrie Irving)

By Barry Janoff

February 16, 2017: Some people know him as Kyrie Irving, basketball player for the Cleveland Cavaliers, All-Star, NBA champion.

But when historians look back, they will see his true identity: Uncle Drew.

The beloved, albeit fictional, character is getting new multi-media support from its creator, Pepsi, which since has developed a storyline about the lovable neighborhood character who knows a lot about basketball and knows a lot of people who strangely resemble basketball players and legends.

This week, to tie-in with Irving’s appearance in the NBA All-Star Game in New Orleans, Pepsi has rolled out a new platform that includes TV, a dedicated Web site and a pop-up store on location.

Pepsi also shared the news that Uncle Drew would be coming to the big screen in a feature length film conceived, developed and produced by PepsiCo's in-house content creation arm, Creators League Studio.

A new spot, "All-Star Game," features former NBA player Baron Davis and writer/actor J.B. Smoove (Jerry Brooks), in which the trio, in character, sit in the neighborhood pizza parlor and discuss the upcoming game and NBA players.

Among those who have appeared as characters in the Uncle Drew saga are Bill Russell, Kevin Love, Ray Allen, Nate Robinson and Maya Moore.

The original video has received some 48 million views on YouTube since its release in 2012.

Irving is also involved as writer and creator.

"With fresh and exciting content, Pepsi will look to reignite the courtside excitement around Uncle Drew and continue its legacy of rewarding fans with fun, exciting and authentic moments in pop culture and sports," Aziel Rivers, director, Pepsi marketing, said in a statement. "With the availability of brand new Uncle Drew merchandise on UncleDrew.com, we are really able to show the evolution of the Uncle Drew brand which keeps fans connected at multiple touch points both on and off the screen."

The Web site features all of the Uncle Drew spots, merchandise and behind-the-scenes and other new content.

The pop-up location in New Orleans is modeled after Uncle Drew's pizza hangout and will feature Uncle Drew merchandise, player appearances, music from Peps partner iHeartMedia and giveaways.

According to Lou Arbetter, GM for Creators League Studio. "Today's consumers want to live the brand as much as consume it, and the tremendous success we've had with the Uncle Drew franchise is a perfect example of how we're building ecosystems around our flagship brands.

"Pepsi and Kyrie Irving are looking forward to expanding the Uncle Drew universe. We are excited for the recent launches of both UncleDrew.com and a corresponding merchandise line, and can confirm there are plans to feature Uncle Drew in a feature length film," said Arbetter.

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