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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar112010

PepsiCo Evokes That March Basketball Tourney In Carefully Worded Campaign 

If you play the SoBe game maybe you can party with Kendra Wilkinson.March 11, 2010: When it comes to the NCAA Division I Men's Basketball tournament, corporate partners including AT&T, Coca-Cola, LG, Lowe's and State Farm are allowed to use such trademarked terms as "March Madness," "NCAA Sweet 16" and "Final Four" in marketing campaigns while others can not. Unsanctioned marketers can even get busted for mentioning the NCAA.

None the less, the marketing giant and overwhelming consumer interest of the upcoming tournament is too hard to resist for companies such as Coke rival PepsiCo, which has unveiled a carefully worded effort, "SoBe Lifewater Zero Inhibitions Bracket Challenge Sweepstakes." The campaign, which begins next week, is offering $10 million in prizes and includes four celebrities - Pro Football Hall of Famer Jerry Rice, model Brooklyn Decker, TNT NBA analyst Kenny Smith and former Playboy model Kendra Wilkinson. The campaign is being sponsored by AOL, which is hosting a dedicated Web site.

The SoBe effort, which never mentions the NCAA, invites consumers to create brackets — a term widely recognized by followers of the NCAA tournament but not trademarked by the organization — and pit their results against the four celebrities. Marketing proclaims using untrademarked terms, "Welcome hoops fans. Are you ready for a little madness?"

Top prize: A perfect bracket — all 63 games, excluding the play-in game — puts consumers in line for a chance to win $9 million. Top scorers in each round have the chance to win up to $1 million more in prize money.

In addition, visitors  can choose the celebrity they want to play against, which puts them is a position for a chance to meet that celeb in person. (Full details here.)

"We wanted a bold way to let the world know that SoBe knows Zero," Angelique Krembs, SoBe marketing director, said in a statement. "That is, SoBe knows delicious naturally sweetened taste with zero calories. For hoops fans, it also means SoBe offers the opportunity to take home a whole lot of zeroes. And we topped it all with the chance to rub elbows with some bold celebs…can you say zero inhibitions? It all adds up to Zero, and in this case, it’s huge!”

According to Wilkinson, “I’m pretty confident about my ability to pick a good bracket. I can’t wait to see if there’s anybody out there with the knowledge – or luck – to beat me. I’m throwing down the challenge to hoops fans everywhere – you better bring your game if you want to beat me and have the chance to meet me.”

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