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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan202014

Emirates Airline Kicks World Cup, Global Endorsement With Soccer Icon PelĂ©

By Barry Janoff

January 19, 2014: Pelé has long been an iconic figure on the soccer pitch. Now, he's getting the opportunity to pitch himself in the air.

The 73-year-old Pelé, regarded as the greatest soccer player of all time, has signed a deal to be a global ambassador for Emirates Airline.

Emirates, which is an official partner of FIFA, said it would feature Pelé in a multi-platform campaign leading up to and then during the World Cup, to be played in Pelé's native Brazil this June-July.

Financial terms of the deal were not disclosed.

Pelé recently signed a deal with Subway that also will include marketing centered around the World Cup.

"I'm proud to be part of the @emirates team," Pelé wrote on his Twitter page of the alliance, which was unveiled at a media conference in Dubai, home of Emirates Airline. "Together, we will make the 2014 FIFA World Cup Brazil a great experience for travelers."

“Pelé is a global icon," Sheikh Majid Al Mualla, divisional svp-commercial operations for Emirates Airline, said during the media event late last week. "He is recognized, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football, not only because he was a great player, but also because he uses the power of sports to connect people – with each other, with communities, and with opportunities."

"He is recognized, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football."

The alliance between Pelé and Emirates AIrline was an organic extension of the carrier's status as the official airline and jersey-front sponsor for the NASL's New York Cosmos, for whom Pelé played from 1975-77 where he is now honorary president. Last year, the Cosmos won the NASL championship.

"In many ways, Pelé stands for the same values that Emirates does," said Sheikh Majid Al Mualla. "He is the ideal choice for our Global Ambassador and we are thrilled that we will be partnering with him.”

PHOTO: (L-R) Giovanni Savarese, New York Cosmos head coach; Nabil Sultan, Emirates Airline divisional svp-revenue optimization and distribution; and Pelé, New York Cosmos honorary president, unveiling the Emirates Airline Cosmos jersey this past June.

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