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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan202014

Emirates Airline Kicks World Cup, Global Endorsement With Soccer Icon PelĂ©

By Barry Janoff

January 19, 2014: Pelé has long been an iconic figure on the soccer pitch. Now, he's getting the opportunity to pitch himself in the air.

The 73-year-old Pelé, regarded as the greatest soccer player of all time, has signed a deal to be a global ambassador for Emirates Airline.

Emirates, which is an official partner of FIFA, said it would feature Pelé in a multi-platform campaign leading up to and then during the World Cup, to be played in Pelé's native Brazil this June-July.

Financial terms of the deal were not disclosed.

Pelé recently signed a deal with Subway that also will include marketing centered around the World Cup.

"I'm proud to be part of the @emirates team," Pelé wrote on his Twitter page of the alliance, which was unveiled at a media conference in Dubai, home of Emirates Airline. "Together, we will make the 2014 FIFA World Cup Brazil a great experience for travelers."

“Pelé is a global icon," Sheikh Majid Al Mualla, divisional svp-commercial operations for Emirates Airline, said during the media event late last week. "He is recognized, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football, not only because he was a great player, but also because he uses the power of sports to connect people – with each other, with communities, and with opportunities."

"He is recognized, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football."

The alliance between Pelé and Emirates AIrline was an organic extension of the carrier's status as the official airline and jersey-front sponsor for the NASL's New York Cosmos, for whom Pelé played from 1975-77 where he is now honorary president. Last year, the Cosmos won the NASL championship.

"In many ways, Pelé stands for the same values that Emirates does," said Sheikh Majid Al Mualla. "He is the ideal choice for our Global Ambassador and we are thrilled that we will be partnering with him.”

PHOTO: (L-R) Giovanni Savarese, New York Cosmos head coach; Nabil Sultan, Emirates Airline divisional svp-revenue optimization and distribution; and Pelé, New York Cosmos honorary president, unveiling the Emirates Airline Cosmos jersey this past June.

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