Top
NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Audio Tunes: Belly Button See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar152011

Now Pitching For Coors Light: Pedro Martinez

By Barry Janoff, Executive Editor

March 15, 2011: Having lost its NFL official beer sponsor status after the 2010 season, Coors Light is transitioning its five-plus-year-old "Coaches" campaign from featuring faux press conferences with former NFL coaches to using players and coaches from other sports.

In what might become the second most memorable press conference of his career, former MLB pitcher Pedro Martinez stars in the first spot of the new campaign. As per the "Coaches" formula, he is seen at a podium answering questions during what appears to be a real press conference from his playing days. However, interspersed with that are shots from the brand's quartet of fake reporters/beer meisters, who pepper Martinez with questions about Coors Light.

In the 30-second spot, Martinez, whose career spanned from 1992-2009, is standing at a microphone and wearing a baseball cap and warm-up jacket that bear the logo of the Coors Light Rocky Mountains. "How about a Coors Light?" asks one of the Coors Light guys. "I hope I can reach back and pull one out." Martinez answers to some other real question. "You want one?" the Coors Light guy responds, holding up a can. "I'll pull one out for you." To which Martinez replies, "Muchas gracias."

After a voiceover plug for the beer, a second Coors Light guy asks, "Pedro, how come you never come over to our place for a Coors Light?" To which Martinez responds, "There's no space." To which the Coors Light guy offers, "There's plenty of space." "There's nothing to do," responds Martinez. "Actually, that's pretty true," concedes a third Coors Light guy.

Lead agency is DraftFCB, Chicago. The spot will run during sports programming on network and cable.

Despite his illustrious career, which included eight All-Star Game appearances, three Cy Young awards and a World Series championship with the 2004 Boston Red Sox, Martinez is also remembered for a 2004 press conference. After an intense late-season loss to the New York Yankees, he remarked about the Yankees, "They beat me. They're that good right now. They're that hot. I just tip my hat and call the Yankees my daddy." Yankees' fans subsequently chanted, "Who's your daddy?" whenever Martinez returned to pitch at Yankee Stadium, including the 2009 World Series as a member of the Philadelphia Phillies.

Fans and others will also recall a brawl between the Red Sox and Yankees in 2003 when 72-year-old Yankees' bench coach Don Zimmer ran toward Martinez and was thrown to the ground by the pitcher. Martinez also pitched for the Los Angeles Dodgers, Montreal Expos and New York Mets, finishing with a record of 219-100.

In 2010, Anheuser-Busch signed a deal for its Bud Light brand to replace Coors Light as the NFL's official beer sponsor beginning with the 2011 season. Coors had been an NFL sponsor since 2002. Anheuser-Busch was an NFL sponsor from 1988-2001, although it shared the category during part of that time with Miller Brewing.

Coaches and players who appear in beer commercials cannot be on active rosters, so "Coaches" has been populated by such ex-NFL coaches as Dennis Green, Jim Mora, Mike Ditka, Bill Parcells, Bill Walsh, Herm Edwards, Brian Billick and Dick Vermeil.

"I hope I can reach back and pull one out." Martinez answers to some other real question. "You want one?" the Coors Light guy says. "I'll pull one out for you."

Coors Light parent company MillerCoors in February signed a seven-year deal with the NHL to become a corporate sponsor, effective July 1, so the morphing campaign could potentially include retired NHL coaches and players. Coors Light also has an alliance with Nascar and close ties with MLB, including naming rights at Coors Field, home of the Colorado Rockies. Those venues are filled with retired coaches, players and drivers aching for stardom.

The Coors family of brands in Golden, Colo., marketed by MillerCoors, a joint venture between SABMiller and the Molson Coors Brewing Co.

Back to Ad Campaigns

Back to Home Page