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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar152011

Now Pitching For Coors Light: Pedro Martinez

By Barry Janoff, Executive Editor

March 15, 2011: Having lost its NFL official beer sponsor status after the 2010 season, Coors Light is transitioning its five-plus-year-old "Coaches" campaign from featuring faux press conferences with former NFL coaches to using players and coaches from other sports.

In what might become the second most memorable press conference of his career, former MLB pitcher Pedro Martinez stars in the first spot of the new campaign. As per the "Coaches" formula, he is seen at a podium answering questions during what appears to be a real press conference from his playing days. However, interspersed with that are shots from the brand's quartet of fake reporters/beer meisters, who pepper Martinez with questions about Coors Light.

In the 30-second spot, Martinez, whose career spanned from 1992-2009, is standing at a microphone and wearing a baseball cap and warm-up jacket that bear the logo of the Coors Light Rocky Mountains. "How about a Coors Light?" asks one of the Coors Light guys. "I hope I can reach back and pull one out." Martinez answers to some other real question. "You want one?" the Coors Light guy responds, holding up a can. "I'll pull one out for you." To which Martinez replies, "Muchas gracias."

After a voiceover plug for the beer, a second Coors Light guy asks, "Pedro, how come you never come over to our place for a Coors Light?" To which Martinez responds, "There's no space." To which the Coors Light guy offers, "There's plenty of space." "There's nothing to do," responds Martinez. "Actually, that's pretty true," concedes a third Coors Light guy.

Lead agency is DraftFCB, Chicago. The spot will run during sports programming on network and cable.

Despite his illustrious career, which included eight All-Star Game appearances, three Cy Young awards and a World Series championship with the 2004 Boston Red Sox, Martinez is also remembered for a 2004 press conference. After an intense late-season loss to the New York Yankees, he remarked about the Yankees, "They beat me. They're that good right now. They're that hot. I just tip my hat and call the Yankees my daddy." Yankees' fans subsequently chanted, "Who's your daddy?" whenever Martinez returned to pitch at Yankee Stadium, including the 2009 World Series as a member of the Philadelphia Phillies.

Fans and others will also recall a brawl between the Red Sox and Yankees in 2003 when 72-year-old Yankees' bench coach Don Zimmer ran toward Martinez and was thrown to the ground by the pitcher. Martinez also pitched for the Los Angeles Dodgers, Montreal Expos and New York Mets, finishing with a record of 219-100.

In 2010, Anheuser-Busch signed a deal for its Bud Light brand to replace Coors Light as the NFL's official beer sponsor beginning with the 2011 season. Coors had been an NFL sponsor since 2002. Anheuser-Busch was an NFL sponsor from 1988-2001, although it shared the category during part of that time with Miller Brewing.

Coaches and players who appear in beer commercials cannot be on active rosters, so "Coaches" has been populated by such ex-NFL coaches as Dennis Green, Jim Mora, Mike Ditka, Bill Parcells, Bill Walsh, Herm Edwards, Brian Billick and Dick Vermeil.

"I hope I can reach back and pull one out." Martinez answers to some other real question. "You want one?" the Coors Light guy says. "I'll pull one out for you."

Coors Light parent company MillerCoors in February signed a seven-year deal with the NHL to become a corporate sponsor, effective July 1, so the morphing campaign could potentially include retired NHL coaches and players. Coors Light also has an alliance with Nascar and close ties with MLB, including naming rights at Coors Field, home of the Colorado Rockies. Those venues are filled with retired coaches, players and drivers aching for stardom.

The Coors family of brands in Golden, Colo., marketed by MillerCoors, a joint venture between SABMiller and the Molson Coors Brewing Co.

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