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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb142018

Pro Bull Riders Officially Launches RidePass, Gets Schooled With HS Rodeo

By Barry Janoff

February 13, 2018: Professional Bull Riders has officially launched RidePass, a 24/7 OTT digital streaming service offering the “world’s most comprehensive PBR and western sports content.”

PRB shared news of RidePass last month, saying it would encompass more than 500 hours annually of “exclusive live event coverage, news and opinion programs and original and scripted series.”

In conjunction with the premiere of RidePass, PBR unveiled a partnership with the National High School Rodeo Assn. “to grow high school rodeo through media, marketing, and programs for youth.
 
The multi-faceted alliance, which PBR said “signals (its) further expansion into western sports beyond bull riding,” includes global TV and digital rights representation for U.S. and international coverage of high school rodeo, as well as PBR sponsorship of NHSRA to "market and support rodeo youth development programs globally."

NHSRA will be part of the programming on RidePass, which will offer more than 150 live PBR and western sports events to include additional coverage of PBR’s premier and non-televised tours; international coverage of the sport’s top tours in Australia, Brazil, Canada and Mexico; and live rodeo events.

PBR multi-media marketing for RidePass describes the streaming and on-demand channel as “Western Sports. Anywhere. Anytime. No Limits.”

The channel comes as Pro Bull Riders said its coverage on CBS Sports would be expanding this year to 52 telecasts from the PBR 25th Anniversary Tour that will be aired on either CBS or CBS Sports Network.

 “Fans have been asking for more live-event coverage, more access to the sport’s compelling personalities, and additional ways to celebrate cowboy values,” Sean Gleason, CEO for PBR, said in a statement.

“RidePass will allow fans to stream everything from their favorite PBR and rodeo events to original western-themed sports series available nowhere else," said Gleason.

PBR is a division of Endeavor (formerly WME|IMG), a leading global sports, entertainment and fashion company.

The network’s first live-streaming event is scheduled to be PBR’s St. Louis Invitational Presented by Express Employment Professionals from Scottrade Center (Feb. 17).

The first streaming rodeo event will be a "major showdown" to be held at Thomas and Mack Center in Las Vegas in conjunction with PBR’s Last Cowboy Standing (May 5-6).

RidePass will launch several original series at its launch, including “Keepin’ It 90,” a RidePass original series featuring two-time PBR World Champion J.B. Mauney and popular western personality Dale Brisby; and “In Color,” a series offering in-depth conversations with current and past PBR stars.

RidePass members will have live and on-demand access to other non-televised PBR events, including select 25th PBR: Unleash The Beast rounds currently not carried by CBS; PBR Real Time Pain Relief Velocity Tour events; PBR Global Cup and international tours; and stand-alone rodeo events.

Among the NHSRA events RidePass will cover are the NHSRA High School Finals and the NHSRA Junior High Finals.

More than 12,000 students, eligible to win $1.8 million in annual academic and competition-based scholarships, participate in 1,800 NHSRA events held annually in 43 states as well as Australia, Canada and Mexico.

“This is a significant opportunity to grow high school rodeo as a global media property by leveraging Endeavor’s reach, shining a light on compelling NHSRA student-athletes around the world, and raising awareness of a sport every young athlete should consider,” said Gleason.

““The young men and women who compete in junior high and high school rodeo are the future of the cowboy, keeping alive an important part of our heritage.”

According to PBR, “The NHSRA High School Finals, scheduled for July 15-21 in Rock Springs, WY, is the world’s largest rodeo in terms of athletes (more than 1,600) and stock, while the NHSRA Junior High Finals, set for June 24-30 in Huron, SD, is the second largest rodeo in the world with more than 1,100 athletes competing.” 

RidePass debuts via mobile app (iOS and Android) and Web site and will become available later this year on OTT services such as Amazon, Apple TV and Roku. (RidePass memberships start at $6.99 monthly for full-year subscription.)

RidePass is a continuation of Endeavor’s burgeoning direct-to-consumer OTT strategy, following the acquisition of UFC and its OTT UFC Fight Pass and digital fashion network Made to Measure. 

Pro Bull Riders RidePass: Western Sports. Anywhere, Anytime. No Limits

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