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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov022016

Bull Shot: Pro Bull Riders 'Vs' Campaign Goes Big With Bulls, ‘Boys, Steven Tyler

By Barry Janoff

November 2, 2016: When some of your athletes weigh 1,500 lbs. or more and are regarded as being among the toughest competitors on the planet, you have some pretty big chutes to fill in marketing your product.

Professional Bull Riders has done just that in its new "Vs" efforts, which the circuit is calling the "largest marketing effort" and the "first fully-integrated, season-long brand campaign" in its history.

"We have had marketing efforts in the past, but they were more focused on driving ticket sales rather than overall brand awareness," said Chad Blankenship, svp-marketing for Professional Bull Riders. "We felt that the time was right to take advantage of the growth and momentum of the league to invest in a brand effort that truly reflects the modern PBR."

The campaign is launching to coincide with the PBR Built Ford Tough World Finals, being held Nov. 2-6 in the T-Mobile Arena in Las Vegas.

PBR, which traces it roots back to 1992, was acquired in 2015 by marketing and talent agency WME | IMG, which has used its global reach to build and enhance the status of PBR.

The "Vs" campaign includes TV to break on CBS and CBS Sports during PBR World Finals coverage; with support from print, radio, OOH, digital and social.

Rock legend Steven Tyler of Aerosmith (and American Idol) fame, who signed this past summer as the voice and face for PBR, will appear in PBR promos and in the 60-second TV anchor spot, singing "Hold On (Won’t Let Go)."

The alliance with Tyler is organic as he is represented by IMG.

The song was written for the campaign, but, according to Blankenship, Tyler liked it so much that it ended up on his first solo album, the C&W-themed We’re All Somebody From Somewhere, which debuted at No. 1 on Billboard’s Top Country Albums when it was released in mid July.

To support the album, as part of his "Out On A Limb" tour, Tyler will be the headliner at a show in T-Mobile Arena on Nov. 5.

Other top acts scheduled to perform during PBR World Finals week include Warrant, George Thorogood & The Destroyers, Lita Ford, Rick Springfield and country stars Dustin Lynch and Jerrod Niemann.

The "Vs" effort is intended to "deepen PBR’s emotional resonance with current fans while stoking interest among new ones" by capturing the "beauty and intensity of PBR’s bull athletes and cowboys as well as the unique, epic battle of man against beast." 

"The campaign is rooted in one of the key elements of PBR that separates us from a lot of other sports," said Blankenship. "We are pitting in direct competition a lightweight athlete against a heavyweight athlete: A 150 lb. cowboy sitting on the back of a 1,500 lb. bucking bull.

"The campaign is about highlighting the competitive tension that exists between the cowboys and the bulls. Honoring and respecting that battle. And celebrating both of them."

Creative and strategy was done in-house by WME | IMG’s team in New York.

According to Blankenship, another unique aspect of PBR events is that "even though they are competitors, the cowboys root for each other, and people in the arena root for the bulls as well as the riders."

PBR said it is experiencing "the most successful year in its history," with viewership on CBS Sports up +12% (1.3M average viewers per broadcast) and new attendance records during the 2016 tour.

In addition to national airings on CBS and CBS Sports, "Vs" will get major exposure in and around local markets for150 domestic events in the U.S. and Canada.

The campaign will also promote the Pro Bull Riders event in New York’s Madison Square Garden (scheduled for Jan. 6-8) and continue throughout the 26-event, 2017 nationwide Built Ford Tough Series tour.

The 60-second spot sees Tyler dressed in cowboy garb walking across a dry, dusty desert (filmed outside of Las Vegas). As he sings the theme song, we get shots of top riders and bulls preparing for competition. (See teaser spot here.)

The roster includes Guilherme Marchi, Jess Lockwood, Paulo Lima, Tanner Byrne, Robson Palermo, Shane Proctor, Derek Kolbaba, Ryan Dirteater, Kaique Pacheco, Fabiano Vieira, Silvano Alves, Joao Vieira, and JB Maundy; and top bulls Cochise, Wicker and Asteroid.

Print shows bulls and cowboys facing each other with text that includes: Beauty/Beast, Well-Trained/UnTamed, Heavyweight/Lightweight, Bred For This/Born For This and Buck Off/Buck You.

PBR will award more than $3.5 million in prize money to riders and bulls this week, culminating with $1 million presented to the 2016 PBR World Champion.

PBR marketing partners include Ford, Sonic, Caterpillar, Peak, Heinz BBQ Sauce, Wrangler, Jack Daniel’s, Dickies, Stanley, Cooper Tires, Bass Pro Shops and Monster Energy.

(Also see story at MediaPost)

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