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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov022016

Bull Shot: Pro Bull Riders 'Vs' Campaign Goes Big With Bulls, ‘Boys, Steven Tyler

By Barry Janoff

November 2, 2016: When some of your athletes weigh 1,500 lbs. or more and are regarded as being among the toughest competitors on the planet, you have some pretty big chutes to fill in marketing your product.

Professional Bull Riders has done just that in its new "Vs" efforts, which the circuit is calling the "largest marketing effort" and the "first fully-integrated, season-long brand campaign" in its history.

"We have had marketing efforts in the past, but they were more focused on driving ticket sales rather than overall brand awareness," said Chad Blankenship, svp-marketing for Professional Bull Riders. "We felt that the time was right to take advantage of the growth and momentum of the league to invest in a brand effort that truly reflects the modern PBR."

The campaign is launching to coincide with the PBR Built Ford Tough World Finals, being held Nov. 2-6 in the T-Mobile Arena in Las Vegas.

PBR, which traces it roots back to 1992, was acquired in 2015 by marketing and talent agency WME | IMG, which has used its global reach to build and enhance the status of PBR.

The "Vs" campaign includes TV to break on CBS and CBS Sports during PBR World Finals coverage; with support from print, radio, OOH, digital and social.

Rock legend Steven Tyler of Aerosmith (and American Idol) fame, who signed this past summer as the voice and face for PBR, will appear in PBR promos and in the 60-second TV anchor spot, singing "Hold On (Won’t Let Go)."

The alliance with Tyler is organic as he is represented by IMG.

The song was written for the campaign, but, according to Blankenship, Tyler liked it so much that it ended up on his first solo album, the C&W-themed We’re All Somebody From Somewhere, which debuted at No. 1 on Billboard’s Top Country Albums when it was released in mid July.

To support the album, as part of his "Out On A Limb" tour, Tyler will be the headliner at a show in T-Mobile Arena on Nov. 5.

Other top acts scheduled to perform during PBR World Finals week include Warrant, George Thorogood & The Destroyers, Lita Ford, Rick Springfield and country stars Dustin Lynch and Jerrod Niemann.

The "Vs" effort is intended to "deepen PBR’s emotional resonance with current fans while stoking interest among new ones" by capturing the "beauty and intensity of PBR’s bull athletes and cowboys as well as the unique, epic battle of man against beast." 

"The campaign is rooted in one of the key elements of PBR that separates us from a lot of other sports," said Blankenship. "We are pitting in direct competition a lightweight athlete against a heavyweight athlete: A 150 lb. cowboy sitting on the back of a 1,500 lb. bucking bull.

"The campaign is about highlighting the competitive tension that exists between the cowboys and the bulls. Honoring and respecting that battle. And celebrating both of them."

Creative and strategy was done in-house by WME | IMG’s team in New York.

According to Blankenship, another unique aspect of PBR events is that "even though they are competitors, the cowboys root for each other, and people in the arena root for the bulls as well as the riders."

PBR said it is experiencing "the most successful year in its history," with viewership on CBS Sports up +12% (1.3M average viewers per broadcast) and new attendance records during the 2016 tour.

In addition to national airings on CBS and CBS Sports, "Vs" will get major exposure in and around local markets for150 domestic events in the U.S. and Canada.

The campaign will also promote the Pro Bull Riders event in New York’s Madison Square Garden (scheduled for Jan. 6-8) and continue throughout the 26-event, 2017 nationwide Built Ford Tough Series tour.

The 60-second spot sees Tyler dressed in cowboy garb walking across a dry, dusty desert (filmed outside of Las Vegas). As he sings the theme song, we get shots of top riders and bulls preparing for competition. (See teaser spot here.)

The roster includes Guilherme Marchi, Jess Lockwood, Paulo Lima, Tanner Byrne, Robson Palermo, Shane Proctor, Derek Kolbaba, Ryan Dirteater, Kaique Pacheco, Fabiano Vieira, Silvano Alves, Joao Vieira, and JB Maundy; and top bulls Cochise, Wicker and Asteroid.

Print shows bulls and cowboys facing each other with text that includes: Beauty/Beast, Well-Trained/UnTamed, Heavyweight/Lightweight, Bred For This/Born For This and Buck Off/Buck You.

PBR will award more than $3.5 million in prize money to riders and bulls this week, culminating with $1 million presented to the 2016 PBR World Champion.

PBR marketing partners include Ford, Sonic, Caterpillar, Peak, Heinz BBQ Sauce, Wrangler, Jack Daniel’s, Dickies, Stanley, Cooper Tires, Bass Pro Shops and Monster Energy.

(Also see story at MediaPost)

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