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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Sep072010

Professional Bull Riders Gets Bullish On Marketing With Eye On Global Activation

Kevin Camp moves from CMO to head of global partnerships at PBR.September 7, 2010: Although the Professional Bull Riders attracts much more of a vocal and loyal yet niche audience more akin to Nascar than the NFL, MLB and NBA, the organization took a step toward getting its name and events out to a broader fan and consumer base with the hiring of Dockery Clark, a veteran marketer whose resume includes MillerCoors and Bank of America.

PBR said that Clark has been named CMO of the organization, which is based in Pueblo, Colo., but also is ramping up an office in New York. Kevin Camper, who had been CMO, is now heading up the partnership and sales division with expanded global duties.

Camper joined the PBR in September 2009 and has been responsible for securing multiple new national partners and renewing current sponsors Williamson-Dickie and Jack Daniel's. He also created a local and regional sales force that has provided smaller businesses with a targeted opportunity to participate in PBR events.

“We want to continue developing a world-class, client-centric team at the PBR that cultivates relationships to drive new business and foster retention,” Camper said in a statement. “Our goal is to create innovative sponsorship platforms that meet our partners’ marketing objectives and provide a maximum return on investment.”

The changes come less than two months from the 2010 PBR World Finals, which are scheduled to be held Oct. 20-24 in Las Vegas.

Both executive changes are part of an domestic and international expansion of the corporate marketing and sponsorship functions at the PBR, which includes building and enhancing the new PBR sales office in New York. PBR said it would also continue to "increase its local and regional sponsorship sales team to provide more regional coverage across the United States."

Camper came to the PBR after serving as vp-sales and marketing for Texas Motor Speedway. Dockery was director of sports and entertainment marketing at MillerCoors from September 2005 to July 2009, building on her reputation as one of the most influential women in marketing. Prior to that, she gained respect in several executive positions at Bank of America from 1993-2004, eventually leaving the company as svp-global sponsorship to work as a sports marketing consultant before joining MillerCoors.

PBR's marketing partners include Ford, Jack Daniel's, Wrangler, Enterprise, Cooper Tires, Rockstar Energy Drink, Pro Bass Shops and the U.S. Air Force. More than 100 million viewers annually watch 400-plus hours of programming on Versus, NBC and CBS, according to PBR.

Sports Marketing Shake Up: Gatorade Hires Jennifer Storms, Dockery Clark Leaves MillerCoors

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