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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct162018

State Farm Brings Starters Chris Paul, James Harden Back For NBA Campaign

By Barry Janoff

October 16, 2018: State Farm, an official NBA partner since 2010, enters the 2018-19 season with a multi-platform push that includes new spots, new activation and a naming rights deal to the home arena for the Atlanta Hawks.

Three spots — “RoboAgent,” “Nice Moments” and “19K Jerseys” — will break this week during NBA Tip-Off presented by Kia starring Chris Paul and James Harden of the Houston Rockets and actor Oscar Nuñez reprising his role as State Farm agent Cole Perez.

The spots, continuing the tag “Here to help things go right,” will air across NBA media partners ESPN, TNT and NBA TV, with digital and social media support.

The campaign will continue through the NBA season with new work during such jewel events as such NBA Christmas Day and All-Star Weekend, where State Farm is title sponsor of All-Star Saturday Night.

Lead agency is Translation, LLC.

The message, according to State Farm, is “communicating that whether it’s the game of basketball or the game of life, when you have a trusted playmaker like a State Farm agent on your team, you can always trust that they’ve ‘got you.’”

In August, State Farm enhanced its NBA presence via a naming rights deal to the home venue of the Atlanta Hawks and WNBA Dream, formerly Philips Arena and now State Farm Arena.

Although specific terms of the deal were not disclosed, they were put at 20 years for $175 million by industry analysts.

In September, State Farm acquired naming rights to the home stadium for the NFL’s Arizona Cardinals.

State Farm is the most active partner in the NBA, which last season topped $1 billion in sponsor spend for the first time, according to the 2018 ESP NBA Sponsorship Spend Report from research and consulting firm ESP Properties, Chicago.

Paul has been a State Farm spokesman since 2012 and his days with the Los Angeles Clippers, when he was paired with faux twin brother Cliff Paul.

After he joined the Rockets last season, he appeared in spots with Harden and Rockets icon Clyde “The Glide” Drexler.

Last year, Paul, Harden and Drexler visited Houston-area schools and hosted fund-raisers as part of rebuilding efforts following Hurricane Harvey, in conjunction with NBA Cares, State Farm, Chris Paul Family Foundation and Reading Is Fundamental.

In "RoboAgent," Paul, Harden and Perez receive a visit from a knockoff AI bot created by a rival “budget” insurance company to compete with State Farm. The robot looks like Cole, and Paul and Harden criticize his appearance — Cole begs to differ that the bot probably never had a girlfriend.

Ultimately they stay with State Farm because “these bots do not have the compassion of a real State Farm agent.” Which leads the knockoff bot to spew water from his eyes.

Nice Moments” sees Paul and Perez staring at clouds while reclining on the hood on Cole’s car as they wait for help with a flat tire. But where Paul sees a penguin, Cole, ever the diligent State Farm agent, sees and agonizes over what  looks  like a busted pipe spewing water everywhere.

The next cloud to him looks like Paul’s house “that’s being burglarized. They’re stealing your TV right now. And that one is a bear destroying your car.”

Paul tells Perez he needs a vacation. Perez replies, “We don’t have an off-season.” Text: “Here to help cloudy days go right.”

In “19K Jerseys,” Cole shows Chris his new State Farm Agent League jersey, No. 13,172. “Why such a high number?” asks Paul. Perez explains that State Farm has more than 19,000 agents. “I wanted No. 13,171,” Cole says, “but Ty from Sioux Falls is in town, and he called dibs.”

That’s when Ty Teveldal, a real State Farm agent from Sioux Falls, makes a cameo appearance.

State Farm Expands NBA Presence With Naming Rights Deal

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