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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov052013

Papa John's Eyes Deal With Yankees As Added Exposure For Super Bowl XLVIII

By Barry Janoff

November 5, 2013: With Super Bowl XLVIII just months away from taking over the New York area, marketers are positioning themselves to take full advantage of an event that is expected to attract more worldwide media, and possibly garner the biggest viewing TV audience, in NFL history.

Case in point: Papa John’s, the official pizza of the NFL and Super Bowl XLVIII, has signed a deal to become the official pizza of the New York Yankees. Financial terms were not disclosed.

Papa John's has been a marketing partner with the Yankees for several seasons but did not have "official pizza" designation or category exclusivity.

Although the multi-year deal will activate with more intensity once the 2014 MLB season begins, Papa John's plans to get milage out of the alliance during the period between December 2013 and the Super Bowl in MetLife Stadium, home of the NFL's Giants and Jets, on Feb. 2.

The Louisville, Ky.-based pizza company intends to activate via its alliance with the Yankees, as well as the Giants and Jets' prior to Super Bowl with TV, Internet and social media; as well as outdoor in the region.

As part of the deal, Papa John’s will be the exclusive branded pizza sold in Yankee Stadium, have in-stadium signage and will have the ability to use the Yankees marks in marketing and advertising.

In addition to having a presence at Yankees’ games, Papa John’s said it would have a presence at other events in Yankee Stadium, beginning on Dec. 28 at the New Era Pinstripe Bowl, New York’s only college football bowl game.

“We are excited to be the official pizza of the New York Yankees,” Tim O’Hern, Papa John’s svp and chief development officer, said in a statement. “The Yankees are one of the premiere teams in baseball and we’re thrilled with the opportunity to serve our better quality pizza to their loyal fans.”

According to Michael Tusiani, svp-corporate sales and sponsorships for the Yankees, “We are greatly pleased to expand our partnership with Papa John’s, hoping that its pizza being featured at Yankee Stadium will further strengthen both brands globally."

Papa John’s is in the midst of a multi-year sponsorship with the NFL. The brand also has alliances with several other MLB teams and is the official pizza of 18 NFL teams: Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, Giants, Jets, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

In addition, Papa John's has a deal with Broncos quarterback Peyton Manning and the NFL Network.

Papa John's Tops NFL Alliance With NFL Network TNF Campaign

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