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• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec292009

Papa John's Seeks Slice Of NFL Super Bowl XLIV (Pizza) Pie

December 29, 2009: Papa John’s, the official pizza sponsor of the NFL and Super Bowl XLIV, has launched a campaign to support what it is calling “National Football Month.” The effort supports Papa John’s “Be in the House with Papa at Super Bowl XLIV” consumer sweepstakes, which offers a chance to win a trip for two to Miami, including airfare, accommodations and game tickets, along with free Papa John’s pizza for a year. (Full details here.)

Marketing includes TV, print, radio, specially designed pizza boxes and Internet, with former NFL coach Tony Dungy, whose Indianapolis Colts won Super Bowl XLI, as spokesman. Dungy will serve as honorary chairman of the first National Football Month and will work with Papa John's to help raise money for his charity, All Pro Dad, dedicated to "helping men become better fathers." Through a special online offer during January, All Pro Dad will receive $1 for every All Pro Dad Special ordered online at www.Papajohns.com in January.

In addition, a dedicated Web site, www.Nationalfootballmonth.com, will serve as a "source for all things football."

According to Papa John's, during the 31 days of National Football Month, there will be approximately 172 hours of televised football, an estimated 350 slices of pizza will be sold per second during the month and the estimated total attendance at games during National Football Month will be 2,814,221. The pizza company also is title sponsor of the college football Papa John's Bowl, to be played Jan. 2 between South Carolina and Connecticut (ESPN).

“National Football Month is an immediate cure for the post-holiday blues experienced during January,” Andrew Varga, Papa John’s CMO. said in a statement. “There may not be any more presents to open or leftovers to eat, but that doesn’t mean the fun has to stop. There is no better time than National Football Month to gather friends and family to enjoy your favorite game and your favorite Papa John’s pizza.”

Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV

Cars.com Drives Presence Of Online Marketers At Super Bowl XLIV

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