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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep032010

In Rookie Season, Papa John's Seeks Bigger Piece Of NFL Pie

September 2, 2010: Papa John’s said that earlier this year it experienced the "positive impact" that a marketing alliance with the NFL can generate. As the official pizza sponsor of Super Bowl XLIV, Papa John’s generated in its largest single sales day in brand history, selling more than 900,000 pizzas on Super Bowl Sunday, Feb. 7, 2010, at its 2,800 U.S. restaurants.

Now entering its rookie season with an expanded relationship as the exclusive official pizza sponsor of the NFL, Papa John's is launching an integrated marketing program in an effort to not only build on its pro football alliance but also to grab a bigger slice of the $30 billion U.S. pizza category.

Among other activations, Papa John's is embarking on a season-long partnership with NBC Sports’ Football Night in America, numerous "customized sponsorship elements" with NFL Network and NFL Primetime on ESPN and Fantasy Football Now on ESPN2 and is unveiling a multi-media campaign to support the NFL 2010 kickoff weekend, Sept. 9-13.

“Our sponsorship of the NFL is a strategic play that gives the Papa John’s brand a powerful affiliation with the NFL and co-branding elements that elevate our brand on NFL game days across the season,” Andrew Varga, Papa John’s CMO, said in a statement. “As the company that has always believed that better ingredients make a better pizza, our intent as an official sponsor of the NFL is to make the football experience even ‘better’ for fans.”

To activate its partnership with Football Night in America, which is NBC's Sunday night game of the week, Papa John’s and NBC Sports will create co-branded customized features that will run during the NFL studio show. Some segments will feature company founder “Papa” John Schnatter alongside NFL personalities.

The first, scheduled to run during this season's first Football Night in America on Sept. 12,  will include the owners of the team's playing that night, Jerry Jones of the Dallas Cowboys and Daniel Snyder of the Washington Redskins.

Papa John's is the official pizza of both the Cowboys and Redskins, in addition to the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams and Tennessee Titans.

Support with NBC will also include a customized pizza box that co-brands the partnership and utilizes NBC Sports’ “Sunday Night is Football Night” campaign with “Make Every Sunday Night a Papa John’s Night.”

As part of its alliance with ESPN, Papa John’s will be a presenting sponsor of NFL Primetime, the network’s Sunday recap show. The sponsorship will include billboards, logo animation and “game ball" features periodically throughout the season.

Papa John’s will also serve as the presenting sponsor of ESPN's  Fantasy Football Now, which airs simultaneously on Sunday’s on ESPN2 and ESPN.com. The sponsorship aligns closely with Papa John’s new “Fantasy to Reality” campaign, which is searching for the “fantasy football league that’s better than the rest.” The campaign, which officially begins Sept. 9 and runs throughout the season, is offering a top prize of a trip to the 2011 NFL Draft in New York. (Full details here.)

Papa John’s will continue its fantasy football activation through multiple assets as part of its deal with the NFL Network, including presenting sponsor of the network’s Around the League program and Game Day Scoreboard.

POP support includes “free toppings football": a large pizza for $10 with up to three free toppings. On NFL game days "consumers can go bigger with an extra-large pizza and score up to seven free toppings." According to Papa John's, Americans consume 350 slices of pizza per second, or approximately 100 acres per day, enough pizza to cover more than 75 football fields.

“Few things go better together than pizza and football,” Mike McCarley, NBC Sports svp-communications, marketing and promotions, said in a statement. “This partnership makes sense because both are strong brands that have strong ties to the NFL and are an important part of special Sunday nights in living rooms across America, when friends and families gather for food and football.”

Papa John's Gets Exclusive Deal On NFL Marketing Roster

Papa John's Topping Super Bowl XLIV Pie With Tasty Activation´╗┐

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