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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr012016

Papa John's Adds Baseball Toppings To Sports Alliances With MLB Deal

By Barry Janoff

April 1, 2016: Papa John’s, which already has an official alliance with the NFL and a taste of the NBA pie, has signed a deal to become the official pizza of MLB.

Financial terms for the alliance, which begins immediately, were not released. Papa John's replaced Dominos in the category for MLB.

The company also has alliances with 21 MLB teams and is the founding sponsor of the Papa John's Youth Baseball Invitational.

Papa John's said it would support its position with integrated marketing and experiential campaigns across MLB‘s media platforms, signature events and the Play Ball Initiative.

Beginning on Opening Day {April 3) and continuing throughout the MLB season, Papa John’s will promote "Papa Slam," in which consumers get 40% off any pizza on its regular menu the day after a grand slam homer is hit if they order online and use a special promo code.

Papa Slams will be promoted across MLB.com, MLB social channels, MLB Network and MLB.TV, with live look-ins on games when the bases are loaded.

In addition, Papa John’s said it would support Papa Slam across its digital, TV and social media channels. (Details here.)

Dominos promos included pizza giveaways tied to no-hitters. There were seven no-hitters in MLB last season, eight in 2014 and just three in 2013.

By comparison, in 2015, there were 108 grand slams and 4,073 plate appearances with the bases loaded. In 2014, San Francisco Giants pitcher Madison Bumgarner hit two. Between 1998 and 2008, MLB averaged 135.5 grand slams per season, with a record 139 hit in 1999.

Although not specified, it is anticipated that Papa John's would utilized MLB players in national TV, print, Internet and social media activation.

A regional campaign unveiled this week with the Texas Rangers features former catcher Ivan "Pudge" Rodriguez in a spot, "Outta The Park," promoting a $7 pizza deal via a special promo code.

As the official pizza sponsor for the NFL and Super Bowl, Papa John's in marketing it has used such players and legends as Peyton Manning (who also owns numerous franchises), J.J. Watt, Joe Montana and Jerome Betis.

With the NBA, it has used in marketing players including Paul George.

“This partnership combines two of the nation’s favorite pastimes, eating pizza and watching baseball,” John Schnatter, Papa John's founder, chairman and CEO, said in a statement. “As the official pizza of Major League Baseball, we are delivering a better pizza to baseball fans and making Grand Slams even more exciting with Papa Slam.”

According to  Bob Bowman, MLB president, business and media, “With 21 Club deals and involvement in youth baseball, Papa John’s has demonstrated a commitment to baseball and we are delighted they are deepening their involvement with a national MLB partnership.

"The Papa Slam is a fun opportunity for Papa John’s to provide a desirable fan benefit connected to the Grand Slam, baseball’s most exciting offensive moment," said Bowman.

Papa John’s MLB team alliances include the Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Chicago White Sox, Cleveland Indians, Colorado Rockies, Houston Astros, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Seattle Mariners, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers and Washington Nationals.

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