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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug012014

Exclusive Deal With NFL Players Inc. To Expand Panini America's Role With NFL

By Barry Janoff

August 1, 2014: In what was described as a "monumental" and an "historic" alliance, NFL Players Inc., the licensing and marketing arm of the NFL Players Assn., and Panini America have signed a long-term deal making the company the exclusive manufacturer of NFLPA-licensed trading cards and collectible stickers beginning with the 2016 NFL season.

Financial terms and number of years in the pact were not disclosed.

Panini, which has exclusive deals with the NBA, NHL, NHL Players Assn., MLB Players and FIFA World Cup, said that the alliance with NFLPI "positions Panini to further its global expansion of the football trading card and sticker business."

The NFLPI also has a current deal with Topps, which will not be renewed after the 2015 season.

Panini and NFLPA  previously worked together when the collectibles company became the presenting sponsor of the 2014 NFLPA Collegiate Bowl this past January.

Panini America has worked with NFLPA to obtain rights for player images that appear on cards. In addition, Panini America has had a presence at the NFLPA Rookie Premiere, which takes place every May in Los Angeles and brings together for several days more than 35 incoming NFL players and their agents and representatives from official league partners.

Panini America also has exclusive deals with such NFL players as Andrew Luck, Johnny Manziel and Teddy Bridgewater, in addition to players including Kobe Bryant, Kevin Durant, Kyrie Irving and Blake Griffin.

“This is a monumental announcement for Panini America and we are honored to have earned this exclusive long-term agreement with NFL Players Inc.,” Mark Warsop, COE for Panini America, based in Irving, Texas, said in a statement. “It’s a tremendous honor to be moving forward on an exclusive basis and it will give us greater ability to work together more strategically at growing the football trading card and sticker category.”

“This is a monumental announcement for Panini America and we are honored to have earned this exclusive long-term agreement with NFL Players Inc."

According to  Keith Gordon, president for NFLPI, “We feel very confident in Panini America’s ability to deliver quality and value to consumers at all levels, while providing long-term stability to the football trading card category. Significant investments in product innovation, quality, authenticity and creative player marketing have endeared Panini to the existing fan base, while actively cultivating the next generation of collectors.”

The pact was unveiled in Cleveland this past weekend in conjunction with the 2014 National Sports Collectors Convention.

Johnny Football Puts John Hancock On Exclusive Panini Deal

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