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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct162014

Panasonic Extends Olympic Presence As Global Partner With Paralympic Games

Special to NYSportsJournalism.com

October 15, 2014: Panasonic, which already is a top tier sponsor of the International Olympic Committee, has signed a deal to become a global partner of the International Paralympic Committee.

The deal is for for six years and two months, running through to the Tokyo 2020 Paralympic Games. The 2016 Paralympic Games are scheduled for Rio de Janeiro Sept. 7-16, following the Summer Olympics.

Financial terms were not disclosed.

Panasonic has supplied audio visual equipment to the Paralympic Games, since 1998 (Nagano) and this past February extended its official IOC deal, which began in 1985, through 2024.

The new IPC alliance is expanded to include such disability care products as The Shower and Wearable Powered Suit. Panasonic said it will continue to supply such goods and services as TVs, audio-visual equipment for broadcast/professional use, AV storage media, car navigation and related car multi-media equipment and AV security equipment.

"We are extremely happy to be the official worldwide partner for both the Olympic and the Paralympic movement," Panasonic CEO Satoshi Takeyasu said at the signing ceremony. "We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services."

"Through this partnership with Panasonic [we can] grow the Paralympic movement to new levels as we build towards the Tokyo 2020 Paralympic Games."

Panasonic said it would support its IPC alliance with mutli-platform marketing, on-site presence and other global activations.

According to IPC President Sir Philip Craven, "In recent years the Paralympic Games has grown into the world's third-biggest high-performance sporting event in the world. Through this partnership with Panasonic I am confident we can consolidate this position and grow the Paralympic movement to new levels as we build towards the Tokyo 2020 Paralympic Games."

Other global marketing partners include Atos, Ottobock Samsung and Visa; international partners include Allianz and BP.

The IOC currently has ten worldwide TOP Partners for the 2014-2016 period: Coca-Cola, Atos, Dow, GE, McDonald’s, Omega, Panasonic, P&G, Samsung and Visa.

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