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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May232016

Panasonic Ramps Up Global Marketing For Summer Games With Neymar, Social Media

Special to NYSportsJournalism.com

May 22, 2016: With the 2016 Summer Olympics just about ten weeks away, global International Olympic Committee partner Panasonic has unveiling its plans to support athletes and the Games, which will intensify as the Opening Ceremonies approach.

Global marketing will fall under "Sharing the Passion,” Panasonic’s theme for both the Olympic sand Paralympic Games that follow.

A multi-media effort with soccer star Neymar da Silva Santos Júnior (Neymar Jr.), who has been a Panasonic corporate ambassador since 2010, includes TV, Internet and social media.

Panasonic has built an online platform to share Neymar Jr.’s passion for the Rio 2016 Olympic Games as well as "enthusiasm of the people throughout the world pursuing their respective dreams."

On site,  Panasonic has signed a partnership agreement with Sugarloaf Mountain, located in the Urca district of Rio de Janeiro, to establish a corporate pavilion, being called "Stadium of Wonders," that will be open to visitors during the Rio 2016 Olympics.

The venue will include a retrospect of Panasonic’s 25-plus-year support of the Olympic Games and interactive exhibits to "experience the Olympic competition through the athletes’ eyes."

Among other platforms, Panasonic has entered into an AV technology partnership agreement with Rio 2016 as technical partner of the Torch Relay.

Panasonic said it would exhibit the torch from the past Olympic Games inside and present information and video content pertaining to the torch relay of the Rio 2016 Olympic Games in the Stadium of Wonders.

In addition, Panasonic will supply LED large-screen display systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can watch the competition.

At the Rio 2016 Paralympic Games, Panasonic said it would implement a next-generation education program, "KWN (Kid Witness News),” during the Paralympic Games to "foster children’s creativity, communication skills, and teamwork through video production."

The Summer Games run Aug. 5-21, 2016

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NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games as 'Most Marketed Ever'

Carli, Kerri On Team Visa For Rio Olympics

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