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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May232016

Panasonic Ramps Up Global Marketing For Summer Games With Neymar, Social Media

Special to NYSportsJournalism.com

May 22, 2016: With the 2016 Summer Olympics just about ten weeks away, global International Olympic Committee partner Panasonic has unveiling its plans to support athletes and the Games, which will intensify as the Opening Ceremonies approach.

Global marketing will fall under "Sharing the Passion,” Panasonic’s theme for both the Olympic sand Paralympic Games that follow.

A multi-media effort with soccer star Neymar da Silva Santos Júnior (Neymar Jr.), who has been a Panasonic corporate ambassador since 2010, includes TV, Internet and social media.

Panasonic has built an online platform to share Neymar Jr.’s passion for the Rio 2016 Olympic Games as well as "enthusiasm of the people throughout the world pursuing their respective dreams."

On site,  Panasonic has signed a partnership agreement with Sugarloaf Mountain, located in the Urca district of Rio de Janeiro, to establish a corporate pavilion, being called "Stadium of Wonders," that will be open to visitors during the Rio 2016 Olympics.

The venue will include a retrospect of Panasonic’s 25-plus-year support of the Olympic Games and interactive exhibits to "experience the Olympic competition through the athletes’ eyes."

Among other platforms, Panasonic has entered into an AV technology partnership agreement with Rio 2016 as technical partner of the Torch Relay.

Panasonic said it would exhibit the torch from the past Olympic Games inside and present information and video content pertaining to the torch relay of the Rio 2016 Olympic Games in the Stadium of Wonders.

In addition, Panasonic will supply LED large-screen display systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can watch the competition.

At the Rio 2016 Paralympic Games, Panasonic said it would implement a next-generation education program, "KWN (Kid Witness News),” during the Paralympic Games to "foster children’s creativity, communication skills, and teamwork through video production."

The Summer Games run Aug. 5-21, 2016

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USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games as 'Most Marketed Ever'

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