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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May232016

Panasonic Ramps Up Global Marketing For Summer Games With Neymar, Social Media

Special to NYSportsJournalism.com

May 22, 2016: With the 2016 Summer Olympics just about ten weeks away, global International Olympic Committee partner Panasonic has unveiling its plans to support athletes and the Games, which will intensify as the Opening Ceremonies approach.

Global marketing will fall under "Sharing the Passion,” Panasonic’s theme for both the Olympic sand Paralympic Games that follow.

A multi-media effort with soccer star Neymar da Silva Santos Júnior (Neymar Jr.), who has been a Panasonic corporate ambassador since 2010, includes TV, Internet and social media.

Panasonic has built an online platform to share Neymar Jr.’s passion for the Rio 2016 Olympic Games as well as "enthusiasm of the people throughout the world pursuing their respective dreams."

On site,  Panasonic has signed a partnership agreement with Sugarloaf Mountain, located in the Urca district of Rio de Janeiro, to establish a corporate pavilion, being called "Stadium of Wonders," that will be open to visitors during the Rio 2016 Olympics.

The venue will include a retrospect of Panasonic’s 25-plus-year support of the Olympic Games and interactive exhibits to "experience the Olympic competition through the athletes’ eyes."

Among other platforms, Panasonic has entered into an AV technology partnership agreement with Rio 2016 as technical partner of the Torch Relay.

Panasonic said it would exhibit the torch from the past Olympic Games inside and present information and video content pertaining to the torch relay of the Rio 2016 Olympic Games in the Stadium of Wonders.

In addition, Panasonic will supply LED large-screen display systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can watch the competition.

At the Rio 2016 Paralympic Games, Panasonic said it would implement a next-generation education program, "KWN (Kid Witness News),” during the Paralympic Games to "foster children’s creativity, communication skills, and teamwork through video production."

The Summer Games run Aug. 5-21, 2016

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games as 'Most Marketed Ever'

Carli, Kerri On Team Visa For Rio Olympics

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