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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec082016

Interactive Sports Platform Padlokt Open For Business, Signs Deal With UFC, Other Stars

By Barry Janoff

December 8, 2016: Padlokt, an online platform that enables people to get up-close and personal with athletes and celebs via a live video chat forum and also have access to exclusive news and information, is moving from a beta test in its native Australia to a global presence today, unlocking its doors and signing on a roster of sports leagues, players and other personalities.

Among those who will have their own Talent Channel to which people can subscribe and interact with are Julius Randle of the NBA’s Los Angeles Lakers, wide receiver Randall Cobb of the NFL’s Green Bay Packers, four-time Olympic gold medal winner in track and field and TV personality Sanya Richards-Ross, former UFC fighter and now actor Marquel Martin; and Adam Hollioake, former professional crick player (England and Surrey), MMA fighter and boxer, who also is a Padlokt co-founder and its director of global partnerships.

In its first league deal, Paklokt said it also has signed an alliance with UFC to provide live video interactions with and receive exclusive content from some of its top current and former athletes.

Earlier this month, top-ranked UFC fighter Miesha Tate did a live chat in Australia as part of Padlock’s pre-launch strategy.

Padlock said it is talks with other athletes and leagues worldwide to boost its roster. They also plan to build a roster of actors, actresses and popular musicians from around the globe.

Worldwide media agency Ogilvy is part of Padlokt's team along with "other private strategic investors.”

"We created Padlokt to give fans a simple way to build a real connection with their idols and vice versa,” Trent Sydney, Australia-based managing director and co-founder for Padlokt, told NYSportsJournalism.com during a live video conversation. "We wanted to find a way for fans to ask the questions they’ve always wanted to ask, and for talent to answer those questions as they want them answered, face-to-face live over video and not through third parties.

"When you think about it, in order to gain access to athletes, they have to go to events, they have to travel, they are often put in uncomfortable situations where they are not at their best and not responding the way they might want to," said Sydney. "With Padlokt, when you speak with them, they are (usually) at home. They are playing with their dog. They are sitting back. They are relaxed. It is not contrived. It all feeds that comfortable environment that we want.”

Each Talent Channel costs $1.99 per month, which, according to Padlokt, in turn "provides unlimited access to all content published on that specific platform," such as exclusive news and information, and a video library, with the nucleus being the informal Q&As at predetermined times.

According to Padlokt, questions are submitted to the athletes in advance, and all sessions are monitored for obscene language and other potential Internet violations.

People are allowed to subscribe to as many channels as they like, with each separate channel for $1.99. (Details here.)

Paklokt said marketing support will include Internet and social media, with the message, "Padlokt is a fancaster of exclusive and live two-way video content, that takes fans into the inner sanctum of their sporting, entertainment and lifestyle idols."

Sydney said that word-of-mouth among athletes is also key, potentially inspiring those unfamiliar with the platform to investigate and sign on and then spread the word to their fans.

The first live two-way video sessions confirmed as part of the UFC partnership (though subject to change) are with flyweight champion Demetrious "Mighty Mouse" Johnson (Dec. 15 7 PM PST), top-ranked UFC light heavyweight Anthony "Rumble" Johnson (Dec. 20 7 PM EST), top-five ranked UFC bantamweight Cody Garbrandt (Dec. 27 7 PM PST) and UFC heavyweight champion Stipe Miocic (Dec. 29 7 PM PST).

"We approached UFC directly," said Sydney. "We presented the platform and the concept. And they loved it. You can see how creative they are about connecting their talent with fans and the public. For the UFC, it’s all about their fans."

Sydney feels the platform will have a solid foundation in the U.S. and elsewhere and expand rapidly via more athletes and consumers.

"It’s about stripping back barriers from both sides of the relationship, whether geographical or economical, and creating a safe place that facilitates the fan-celebrity relationship," said Sydney. "Padlokt gets the fan closer to their idol and celebrity closer to their fans."

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