Top
QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep072012

Mad Men: Green Bay Packers Continue To Rack Up Endorsement Deals

By Barry Janoff

September 6, 2012: If you are not a fan of the Green Bay Packers, you not only will have to avoid their games on national TV, but several commercials that air during NFL broadcasts, as well.

The Packers, located in one of the NFL's smallest markets, remain a favorite team on Madison Avenue. The latest example: Packers linebacker Clay Matthews joins teammates Aaron Rodgers and Greg Jennings as members of the team who have new national endorsements that coincide with the start of the 2012 NFL season.

Matthews takes the lead in a campaign Gillette Fusion ProGlide razor. Rodgers will appear in a national campaign for Pizza Hut supporting the "Big Dinner Box." And Jennings is the new spokesperson for Old Spice in an off-beat marketing push, "Believing in Your Smellf."

Rodgers, who was MVP of Super Bowl XLV when the Packers defeated the Pittsburgh Steelers, also stars in commercials for State Farm touting the "Discount Double Check," one of which featured Matthews. Both Gillette and Old Spice are divisions of Procter & Gamble, which, like State Farm, is an official marketing partner of the NFL.

Gillette said it teamed with Matthews to support a campaign for the Gillette Fusion ProGlide razor, which "provides incredible comfort even against the grain [and] Matthews has succeeded by going against the grain of conventional wisdom throughout his football career."

A 30-second TV commercial with Matthews is scheduled to break in October "that captures Matthews challenging the status quo both on and off the field," according to Gillette. Matthews will also appear in digital ads and POP.

Prior to that, Matthews and Gillette will engage consumers by encouraging them to post pictures of their best imitation of Matthews’ “Predator pose” on the brand’s Facebook page. For each photo submitted, Gillette said it would donate $1 to Boys & Girls Clubs of America. Gillette said it's goal is  to make a $100,000 donation. (Full details here.)

In a promo spot for the activation, Matthews said he would be checking the site "to see who can best capture my pose. Let's see what you got . . . or you might end up on the wrong end of the pose."

“Through his dedication and persistence both on and off the field, Clay embodies what it means to go against the grain and create your own path,” Elliott Wilke, brand manager for Gillette, said in a statement. “We are thrilled to welcome him to the Gillette family, and are excited to work with him to celebrate the passion of NFL fans this season.”

According to Matthews, “I’m pumped to be partnering with Gillette. I know the NFL has the best fans in sports and I can’t wait to see if any of their ‘Predator poses’ can rival mine.”

Green Bay WR Greg Jennings The New Old Spice Guy

Back to Home Page